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  • Decoding the New Consumer Mind

    Decoding the New Consumer Mind
    av Kit Yarrow

    Inbunden - 2014 - Engelska - ISBN: 9781118647684

    Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow…

  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic

    The Upside of Irrationality: The Unexpected Benefits of Defying Logic
    av Dan Ariely

    Häftad - 2011 - Engelska - ISBN: 9780061995040

    "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act." -- James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York…

  • Customer Experience Management: How to Design, Integrate, Measure and Lead

    Customer Experience Management: How to Design, Integrate, Measure and Lead
    av Nihat Tavsan, Can Erdem

    Häftad - 2018 - Engelska - ISBN: 9781934690956

  • Accountable: The Rise of Citizen Capitalism

    Accountable: The Rise of Citizen Capitalism
    av Michael O'Leary, Warren Valdmanis

    Inbunden - 2020 - Engelska - ISBN: 9780062976512

    "More than ever before, this is the book our economy needs." - Dr. Rajiv Shah, president of the Rockefeller Foundation"Unwilling to settle for easy answers or superficial changes, O'Leary and Valdmanis push us all to ask more of our economic system.…

  • Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy (Without Them Knowing)

    Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy (Without Them Knowing)
    av Sam Page

    Häftad - 2015 - Engelska - ISBN: 9780994390202

  • Small Data: The Tiny Clues That Uncover Huge Trends

    Small Data: The Tiny Clues That Uncover Huge Trends
    av Martin Lindstrom

    Inbunden - 2016 - Engelska - ISBN: 9781250080684

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a yea…

  • Credit and Debt in an Unequal Society

    Credit and Debt in an Unequal Society
    av Jurgen Schraten

    Inbunden - 2020 - Engelska - ISBN: 9781789206388

    South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the poli…

  • Digital Neuromarketing

    Digital Neuromarketing
    av Sam Page

    Häftad - 2015 - Engelska - ISBN: 9780994390226

  • Design for How People Think

    Design for How People Think
    av Phd, John Whalen

    Häftad - 2019 - Engelska - ISBN: 9781491985458

    User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or ser…

  • Price Management

    Price Management
    av Hermann Simon

    Inbunden - 2018 - Engelska - ISBN: 9783319994550

    In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches a…

  • Behavioral Portfolio Management

    Behavioral Portfolio Management
    av Howard C. Thomas

    Inbunden - 2014 - Engelska - ISBN: 9780857193575

    The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that…

  • Building Strong Brands

    Building Strong Brands
    av David A. Aaker

    Inbunden - 1995 - Engelska - ISBN: 9780029001516

    In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is…

  • Talk Triggers

    Talk Triggers
    av Jay Baer

    Inbunden - 2018 - Engelska - ISBN: 9780525537274

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible…

  • Marketing Research with SPSS

    Marketing Research with SPSS
    av Patrick De Pelsmacker, Wim Janssens

    Pocket - 2008 - Engelska - ISBN: 9780273703839

    Marketing Research with SPSS Wim JanssensKatrien WijnenPatrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-st…

  • Emotional Branding: The New Paradigm for Connecting Brands to People

    Emotional Branding: The New Paradigm for Connecting Brands to People
    av Marc Gobe

    Häftad - 2010 - Engelska - ISBN: 9781581156720

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing a…

  • A Concise Guide to Market Research

    A Concise Guide to Market Research
    av Marko Sarstedt

    Häftad - 2019 - Engelska - ISBN: 9783662585924

    This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to…

  • Competition in Higher Education Branding and Marketing

    Competition in Higher Education Branding and Marketing

    Häftad - 2018 - Engelska - ISBN: 9783319864228

    This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketin…

  • Lovability

    Lovability
    av Brian de Haaff

    Inbunden - 2017 - Engelska - ISBN: 9781626344037

    Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers - yes, love is what propels a select few companies ahead. Think about the products and companies that you really car…

  • Design Science in Tourism

    Design Science in Tourism

    Häftad - 2018 - Engelska - ISBN: 9783319826608

    This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge resu…

  • Scoring Points

    Scoring Points
    av Terry Hunt

    Häftad - 2008 - Engelska - ISBN: 9780749453381

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a re…

  • Trend-Driven Innovation

    Trend-Driven Innovation
    av Henry Mason

    Häftad - 2015 - Engelska - ISBN: 9781119076315

    Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling n…

  • Global Marketing Strategy

    Global Marketing Strategy
    av Bodo B. Schlegelmilch

    Inbunden - 2016 - Engelska - ISBN: 9783319262772

    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across…

  • The Property Species

    The Property Species
    av Bart J. Wilson

    Häftad - 2020 - Engelska - ISBN: 9780190936792

    What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the custom of property, and why this might be relevant to understanding how property works in the twenty-firs…

  • The Property Species

    The Property Species
    av Bart J. Wilson

    Inbunden - 2020 - Engelska - ISBN: 9780190936785

    What is property, and why does our species have it? In The Property Species, Bart J. Wilson explores how humans acquire, perceive, and know the custom of property, and why this might be relevant to understanding how property works in the twenty-firs…

  • Superconsumers

    Superconsumers
    av Eddie Yoon

    Inbunden - 2016 - Engelska - ISBN: 9781633692077

    Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely kn…

  • The Trend Forecaster's Handbook

    The Trend Forecaster's Handbook
    av Martin Raymond

    Häftad - 2019 - Engelska - ISBN: 9781786273857

    The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to und…

  • Sports Marketing

    Sports Marketing
    av Sean Ennis

    Häftad - 2020 - Engelska - ISBN: 9783030537395

    Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are…

  • China and India's Development Cooperation in Africa

    China and India's Development Cooperation in Africa
    av Philani Mthembu

    Häftad - 2019 - Engelska - ISBN: 9783030098919

    Explaining the determinants of China and India's development cooperation in Africa cannot be achieved in simple terms. After collecting over 1000 development cooperation projects by China and India in Africa using AidData, this book applies the meth…

  • Practice of Market Research

    Practice of Market Research
    av Yvonne McGivern

    Pocket - 2013 - Engelska - ISBN: 9780273773115

    This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the pract…

  • Doing Anthropology in Consumer Research

    Doing Anthropology in Consumer Research
    av Patricia L Sunderland

    Häftad - 2007 - Engelska - ISBN: 9781598740912

    Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnogra…

  • Doing Anthropology in Consumer Research

    Doing Anthropology in Consumer Research
    av Patricia L Sunderland

    Inbunden - 2007 - Engelska - ISBN: 9781598740905

    Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnogra…

  • A Concise Guide to Market Research

    A Concise Guide to Market Research
    av Marko Sarstedt

    Inbunden - 2018 - Engelska - ISBN: 9783662567067

    This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to…

  • Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color

    Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color
    av Richard G. Lewis

    Häftad - 2020 - Engelska - ISBN: 9780955864063

    Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the…

  • What's Wrong with Economics?

    What's Wrong with Economics?
    av Robert Skidelsky

    Inbunden - 2020 - Engelska - ISBN: 9780300249873

    A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our time This insightful book looks at how mainstream economics' quest for scientific certainty has led to a narrowing of vision and a convergenc…

  • What's Wrong with Economics?

    What's Wrong with Economics?
    av Robert Skidelsky

    Häftad - 2021 - Engelska - ISBN: 9780300257496

    A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our time This insightful book looks at how mainstream economics' quest for scientific certainty has led to a narrowing of vision and a convergenc…

  • Wine Tourism Destination Management and Marketing

    Wine Tourism Destination Management and Marketing

    Inbunden - 2019 - Engelska - ISBN: 9783030004361

    The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an in…

  • The Trend Management Toolkit

    The Trend Management Toolkit
    av A. Kjaer

    Häftad - 2014 - Engelska - ISBN: 9781349475193

    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help co…

  • Dollars and Sense: How We Misthink Money and How to Spend Smarter

    Dollars and Sense: How We Misthink Money and How to Spend Smarter
    av Dan Ariely, Jeff Kreisler

    Häftad - 2018 - Engelska - ISBN: 9780062651211

    Why is paying for things painful?Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at…

  • Fixation

    Fixation
    av Sandra Goldmark

    Inbunden - 2020 - Engelska - ISBN: 9781642830453

    Our massive, global system of consumption is broken. Our individual relationship with our stuff is broken. In each of our homes, some stuff is broken. And the strain of rampant consumerism and manufacturing is breaking our planet. We need big, syste…

  • The Age of Addiction

    The Age of Addiction
    av David T. Courtwright

    Inbunden - 2019 - Engelska - ISBN: 9780674737372

    From a leading expert on addiction, a provocative, singularly authoritative history of how sophisticated global businesses have targeted the human brain's reward centers, driving us to addictions ranging from oxycodone to Big Macs to Assassin's Cree…

  • The Age of Addiction

    The Age of Addiction
    av David T. Courtwright

    Häftad - 2021 - Engelska - ISBN: 9780674248229

    "A fascinating history of corporate America's efforts to shape our habits and desires." -Sean Illing, Vox "[A] compulsively readable book about bad habits becoming big business...In crisp and playful prose and with plenty of needed humor, Courtwrigh…

  • Defining, Measuring and Managing Consumer Experiences

    Defining, Measuring and Managing Consumer Experiences
    av Annarita Sorrentino

    Inbunden - 2020 - Engelska - ISBN: 9780367479374

    This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper kno…

  • Niche Fashion Magazines

    Niche Fashion Magazines
    av Ane Lynge-Jorlen

    Inbunden - 2017 - Engelska - ISBN: 9781784531478

    Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues. They are often produced and read by people engaged in the business of creating fashion taste. Th…

  • Digitalization in the Luxury Fashion Industry

    Digitalization in the Luxury Fashion Industry
    av Anna Cabigiosu

    Inbunden - 2020 - Engelska - ISBN: 9783030488093

    The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our und…

  • Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

    Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
    av Barry Babin

    Övrigt - 2015 - Engelska - ISBN: 9781305263475

    Essentials Of Marketing Research, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined,…

  • The Voice of the Citizen Consumer

    The Voice of the Citizen Consumer

    Inbunden - 2011 - Engelska - ISBN: 9780199604029

    Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a diffu…

  • Consumer Behaviour in Food and Healthy Lifestyles

    Consumer Behaviour in Food and Healthy Lifestyles
    av Dr Isaac K Ngugi

    Häftad - 2020 - Engelska - ISBN: 9781786392886

    This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly gl…

  • Consumer Behaviour in Food and Healthy Lifestyles

    Consumer Behaviour in Food and Healthy Lifestyles
    av Dr Isaac K Ngugi

    Inbunden - 2020 - Engelska - ISBN: 9781786392879

    This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly gl…

  • Digital Renaissance

    Digital Renaissance
    av Joel Waldfogel

    Inbunden - 2018 - Engelska - ISBN: 9780691162829

    How digital technology is upending the traditional creative industries-and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries-music, publishing, television, and the movies. The ease with which…

  • Rapid Idea Generation

    Rapid Idea Generation
    av Peter Hollins

    Häftad - 2020 - Engelska - ISBN: 9781647431600

    How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded by so much mystique and myth. It's time to cut through the static and learn how to become an idea-generating machine. Spark your…

  • Rapid Idea Generation

    Rapid Idea Generation
    av Peter Hollins

    Inbunden - 2020 - Engelska - ISBN: 9781647431617

    How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded by so much mystique and myth. It's time to cut through the static and learn how to become an idea-generating machine. Spark your…

  • Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty

    Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
    av Phillip Van Hooser

    Häftad - 2019 - Engelska - ISBN: 9781640951440

    A book unlike any other customer service guide, Willie's Way translates Willie's common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to custo…

  • Strategy in Airline Loyalty

    Strategy in Airline Loyalty
    av Evert R. De Boer

    Inbunden - 2017 - Engelska - ISBN: 9783319625997

    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty market…

  • The Waste Makers

    The Waste Makers
    av Vance Packard

    Häftad - 2011 - Engelska - ISBN: 9781935439370

    An expose of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," "The Waste Makers "is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading t…

  • ISE Essentials of Marketing Research

    ISE Essentials of Marketing Research
    av Joseph Hair

    Häftad - 2020 - Engelska - ISBN: 9781260575781

    Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced t…

  • Crap - A History of Cheap Stuff in America

    Crap - A History of Cheap Stuff in America
    av Wendy A. Woloson

    Inbunden - 2020 - Engelska - ISBN: 9780226664354

    Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as…