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  • Product Research Rules

    Product Research Rules
    av C Todd Lombardo

    Häftad - 2020 - Engelska - ISBN: 9781492049470

    Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstra…

  • The New Strategic Brand Management

    The New Strategic Brand Management
    av Jean-Noel Kapferer

    Häftad - 2012 - Engelska - ISBN: 9780749465155

    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy…

  • The Power of Experiments

    The Power of Experiments
    av Michael Luca

    Inbunden - 2020 - Engelska - ISBN: 9780262043878

    How organizations-including Google, StubHub, Airbnb, and Facebook-learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwit…

  • Global Marketing Strategy

    Global Marketing Strategy
    av Bodo B. Schlegelmilch

    Häftad - 2018 - Engelska - ISBN: 9783319799216

    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across…

  • Chief Culture Officer

    Chief Culture Officer
    av Grant McCracken

    Häftad - 2011 - Engelska - ISBN: 9780465022045

    The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that th…

  • The Influencer Code

    The Influencer Code
    av Amanda Russell

    Inbunden - 2020 - Engelska - ISBN: 9781578268245

    The Influencer Code is the essential reference for anyone who wants to be an effective online promoter and marketer. From Fortune 500's to the local fitness studio, whether you are selling financial services or donuts, reaching today's consumers is…

  • Neuro Design

    Neuro Design
    av Darren Bridger

    Häftad - 2017 - Engelska - ISBN: 9780749478889

    COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including…

  • Contagious

    Contagious
    av Jonah Berger

    Pocket - 2014 - Engelska - ISBN: 9781471111709

    How to make products, ideas and behaviours really catch on.

  • Decoded

    Decoded
    av Phil P. Barden

    Inbunden - 2013 - Engelska - ISBN: 9781118345603

    In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and wha…

  • CB (with CB Online, 1 term (6 months) Printed Access Card)

    CB (with CB Online, 1 term (6 months) Printed Access Card)
    av Barry Babin

    Övrigt - 2017 - Engelska - ISBN: 9781305577244

    Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made stud…

  • The Signal and the Noise: Why So Many Predictions Fail-But Some Don't

    The Signal and the Noise: Why So Many Predictions Fail-But Some Don't
    av Nate Silver

    Inbunden - 2012 - Engelska - ISBN: 9781594204111

    UPDATED FOR 2020 WITH A NEW PREFACE BY NATE SILVER One of the more momentous books of the decade.--The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair's…

  • Overdressed

    Overdressed

    Häftad - 2013 - Engelska - ISBN: 9781591846543

    -Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.- --Katha Pollitt Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains lik…

  • Never Lose A Customer Again

    Never Lose A Customer Again
    av JOEY COLEMAN

    Inbunden - 2018 - Engelska - ISBN: 9780735220034

    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing…

  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    av Robbie Kellman Baxter

    Häftad - 2020 - Engelska - ISBN: 9781260458701

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are…

  • The Moment of Clarity

    The Moment of Clarity
    av Christian Madsbjerg

    Inbunden - 2014 - Engelska - ISBN: 9781422191903

    Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective…

  • Non Obvious Megatrends

    Non Obvious Megatrends
    av Rohit Bhargava

    Inbunden - 2020 - Engelska - ISBN: 9781940858968

    #1 Wall Street Journal & USA TODAY Bestseller Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new me…

  • Clean: The New Science of Skin

    Clean: The New Science of Skin
    av James Hamblin

    Inbunden - 2020 - Engelska - ISBN: 9780525538318

    Named a Best Book of 2020 by NPR and Vanity Fair One of Smithsonian's Ten Best Science Books of 2020 "A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches." --Vanity F…

  • Nation Of Rebels

    Nation Of Rebels
    av Joseph Heath, Andrew Potter, Joseph Heath

    Pocket - 2005 - Engelska - ISBN: 9780060745868

    Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities fo…

  • Buyer Personas

    Buyer Personas
    av Adele Revella

    Inbunden - 2015 - Engelska - ISBN: 9781118961506

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this…

  • The Customer of the Future

    The Customer of the Future
    av Blake Morgan

    Inbunden - 2019 - Engelska - ISBN: 9781400213634

    Tomorrow's customers need to be targeted today!With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers.In The Customer of the Future, custom…

  • The Buying Brain

    The Buying Brain
    av A. K. Pradeep

    Inbunden - 2010 - Engelska - ISBN: 9780470601778

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands,…

  • Ignore Your Customers (and They'll Go Away)

    Ignore Your Customers (and They'll Go Away)
    av Micah Solomon

    Inbunden - 2020 - Engelska - ISBN: 9781400214921

    Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.When it comes to delivering great customer service and customer experience, many companies miss the mark. But th…

  • This Is Marketing: You Can't Be Seen Until You Learn to See

    This Is Marketing: You Can't Be Seen Until You Learn to See
    av Seth Godin

    Inbunden - 2018 - Engelska - ISBN: 9780525540830

    #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi…

  • Business Gamification For Dummies

    Business Gamification For Dummies
    av Kris Duggan

    Häftad - 2013 - Engelska - ISBN: 9781118466933

    The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and…

  • Blindsight

    Blindsight
    av Matt Johnson

    Inbunden - 2020 - Engelska - ISBN: 9781950665068

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they've been influencing you all al…

  • Why She Buys

    Why She Buys
    av Bridget Brennan

    Häftad - 2011 - Engelska - ISBN: 9780307450395

    If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. Th…

  • Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

    Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave
    av Adam Alter

    Häftad - 2014 - Engelska - ISBN: 9780143124931

    A New York Times bestseller A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make--that we thin…

  • Predictive Analytics

    Predictive Analytics
    av Eric Siegel

    Häftad - 2016 - Engelska - ISBN: 9781119145677

    "Mesmerizing & fascinating..." -The Seattle Post-Intelligencer"The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for every…

  • Marketing In Creative Industries

    Marketing In Creative Industries
    av Gabriele Troilo

    Häftad - 2015 - Engelska - ISBN: 9780230380240

    This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value the…

  • Misbehaving

    Misbehaving
    av Richard H. Thaler

    Inbunden - 2015 - Engelska - ISBN: 9780393080940

    A founding father of behavioral economics (Chicago Tribune), Richard H. Thaler has spent his career investigating the radical notion that the central agents in the economy are humans error-prone but predictable individuals. Once dismissed by economi…

  • The Context Marketing Revolution

    The Context Marketing Revolution
    av Mathew Sweezey

    Inbunden - 2020 - Engelska - ISBN: 9781633694026

    In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, an…

  • Using Semiotics in Marketing

    Using Semiotics in Marketing
    av Dr Rachel Lawes

    Häftad - 2020 - Engelska - ISBN: 9781789662078

    Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semio…

  • Using Semiotics in Marketing

    Using Semiotics in Marketing
    av Dr Rachel Lawes

    Inbunden - 2020 - Engelska - ISBN: 9781789662061

    Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semio…

  • Managing Scientists

    Managing Scientists
    av Alice M. Sapienza

    Häftad - 2004 - Engelska - ISBN: 9780471226147

    This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativi…

  • Culture Sensitive Design

    Culture Sensitive Design
    av Annemiek van Boeijen

    Häftad - 2020 - Engelska - ISBN: 9789063695613

    Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clea…

  • Small Data: The Tiny Clues That Uncover Huge Trends

    Small Data: The Tiny Clues That Uncover Huge Trends
    av Martin Lindstrom

    Häftad - 2017 - Engelska - ISBN: 9781250118011

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year i…

  • Youtility

    Youtility

    Inbunden - 2013 - Engelska - ISBN: 9781591846666

    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're…

  • Invisible Influence: The Hidden Forces That Shape Behavior

    Invisible Influence: The Hidden Forces That Shape Behavior
    av Jonah Berger

    Häftad - 2017 - Engelska - ISBN: 9781476759739

    In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has

  • Marketing Analytics

    Marketing Analytics
    av Mike Grigsby

    Häftad - 2018 - Engelska - ISBN: 9780749482169

    Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage pre…

  • The Umami Strategy

    The Umami Strategy
    av Aga Szostek

    Häftad - 2020 - Engelska - ISBN: 9789063695798

    Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour.…

  • Customer Experience Management: How to Design, Integrate, Measure and Lead

    Customer Experience Management: How to Design, Integrate, Measure and Lead
    av Nihat Tavsan, Can Erdem

    Häftad - 2018 - Engelska - ISBN: 9781934690956

  • Contemporary Issues in International Political Economy

    Contemporary Issues in International Political Economy

    Häftad - 2020 - Engelska - ISBN: 9789811364648

    This book is the product of a team-teaching course entitled, "Issues in Economic Development" offered to the final-year students of Department of Economics and Finance at Hong Kong Shue Yan University. In this volume, the authors comprehensively sur…

  • Contemporary Issues in International Political Economy

    Contemporary Issues in International Political Economy

    Inbunden - 2019 - Engelska - ISBN: 9789811364617

    This book is the product of a team-teaching course entitled, "Issues in Economic Development" offered to the final-year students of Department of Economics and Finance at Hong Kong Shue Yan University. In this volume, the authors comprehensively sur…

  • The Power of Fifty Bits

    The Power of Fifty Bits
    av Bob Nease

    Inbunden - 2016 - Engelska - ISBN: 9780062407450

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first "how to" guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bit…

  • Consumerology

    Consumerology
    av Philip Graves

    Häftad - 2013 - Engelska - ISBN: 9781857885767

    Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks a…

  • Big Data in Practice

    Big Data in Practice
    av Bernard Marr

    Inbunden - 2016 - Engelska - ISBN: 9781119231387

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp th…

  • Spent: Sex, Evolution, and Consumer Behavior

    Spent: Sex, Evolution, and Consumer Behavior
    av Geoffrey Miller

    Häftad - 2010 - Engelska - ISBN: 9780143117230

    A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perce…

  • Decoding the New Consumer Mind

    Decoding the New Consumer Mind
    av Kit Yarrow

    Inbunden - 2014 - Engelska - ISBN: 9781118647684

    Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow…

  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic

    The Upside of Irrationality: The Unexpected Benefits of Defying Logic
    av Dan Ariely

    Häftad - 2011 - Engelska - ISBN: 9780061995040

    "Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act." -- James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York…

  • Hardiness

    Hardiness
    av Steven J. Stein

    Inbunden - 2020 - Engelska - ISBN: 9781119584452

    Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growthLife is full of questions. How you answer these questions can determine which path your life takes. Think about how many questions you are faced wit…

  • Hooked - 30 Minute Expert Guide: Official Summary to NIR Eyal's Hooked

    Hooked - 30 Minute Expert Guide: Official Summary to NIR Eyal's Hooked
    av Novato Press

    Häftad - 2014 - Engelska - ISBN: 9781623154639

    Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hook…

  • Accountable: The Rise of Citizen Capitalism

    Accountable: The Rise of Citizen Capitalism
    av Michael O'Leary, Warren Valdmanis

    Inbunden - 2020 - Engelska - ISBN: 9780062976512

    "More than ever before, this is the book our economy needs." - Dr. Rajiv Shah, president of the Rockefeller Foundation"Unwilling to settle for easy answers or superficial changes, O'Leary and Valdmanis push us all to ask more of our economic system.…