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  • Sustainability Handbook

    Sustainability Handbook

    Pocket - 2019 - Engelska - ISBN: 9789144115955

    Today’s society is faced with a multitude of compounding and inter-related socio-ecological challenges. In order to adequately navigate this ‘sustainability challenge’ and to capture the innovation opportunities that come with it,…

  • X

    X
    av Brian Solis

    Inbunden - 2015 - Engelska - ISBN: 9781118456545

    Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-…

  • How Brands Grow

    How Brands Grow
    av Byron Sharp

    Inbunden - 2010 - Engelska - ISBN: 9780195573565

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How B…

  • Winning at New Products, 5th Edition

    Winning at New Products, 5th Edition
    av Robert Cooper

    Häftad - 2017 - Engelska - ISBN: 9780465093328

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of succes…

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade

    Pre-Suasion: A Revolutionary Way to Influence and Persuade
    av Robert Cialdini

    Häftad - 2018 - Engelska - ISBN: 9781501109805

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key momen…

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade

    Pre-Suasion: A Revolutionary Way to Influence and Persuade
    av Robert Cialdini

    Inbunden - 2016 - Engelska - ISBN: 9781501109799

    *NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER *Financial Times Best Business Books of 2016 *Inc.com's Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on…

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade

    Pre-Suasion: A Revolutionary Way to Influence and Persuade
    av Robert Cialdini

    CD-bok - 2016 - Engelska - ISBN: 9781508223191

    The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key momen…

  • Predictably Irrational

    Predictably Irrational
    av Dan Ariely
    (1 recension)

    Pocket - 2010 - Engelska - ISBN: 9780062018205

    Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to th…

  • Misbehaving: The Making of Behavioral Economics

    Misbehaving: The Making of Behavioral Economics
    av Richard H. Thaler

    Häftad - 2016 - Engelska - ISBN: 9780393352795

    Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to…

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • The Triumph of Emptiness

    The Triumph of Emptiness
    av Mats Alvesson

    Inbunden - 2013 - Engelska - ISBN: 9780199660940

    In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contend…

  • Superforecasting: The Art and Science of Prediction

    Superforecasting: The Art and Science of Prediction
    av Philip E. Tetlock, Dan Gardner

    Häftad - 2016 - Engelska - ISBN: 9780804136716

    NEW YORK TIMES BESTSELLER - NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow."--Jason Zweig, The Wall Street Journal Everyone would benefit from se…

  • Hooked: How to Build Habit-Forming Products

    Hooked: How to Build Habit-Forming Products
    av Nir Eyal

    Inbunden - 2014 - Engelska - ISBN: 9781591847786

    Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? I…

  • Good Services

    Good Services
    av Louise Downe

    Häftad - 2020 - Engelska - ISBN: 9789063695439

    Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the…

  • The Smart Marketing Book

    The Smart Marketing Book
    av Dan White

    Inbunden - 2020 - Engelska - ISBN: 9781912555765

    In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and…

  • Narrative Economics

    Narrative Economics
    av Robert J. Shiller

    Häftad - 2020 - Engelska - ISBN: 9780691210261

    From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic viruses Stories people tell-about financial…

  • Trustworthy Online Controlled Experiments

    Trustworthy Online Controlled Experiments
    av Ron Kohavi

    Häftad - 2020 - Engelska - ISBN: 9781108724265

    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B te…

  • Marketing Research: An Applied Orientation, Global Edition

    Marketing Research: An Applied Orientation, Global Edition
    av Naresh Malhotra

    Häftad - 2019 - Engelska - ISBN: 9781292265636

    For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. T…

  • Aesthetic Intelligence

    Aesthetic Intelligence
    av Pauline Brown

    Inbunden - 2020 - Engelska - ISBN: 9780062883308

    Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and ea…

  • Product-Led Growth

    Product-Led Growth
    av Bush Wes

    Inbunden - 2019 - Engelska - ISBN: 9781777119317

    "Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth i…

  • The New Strategic Brand Management

    The New Strategic Brand Management
    av Jean-Noel Kapferer

    Häftad - 2012 - Engelska - ISBN: 9780749465155

    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy…

  • Marknadsundersökning : en handbok

    Marknadsundersökning : en handbok
    av Lars Christensen, Nina Engdahl, Carin Grääs, Lars Haglund

    Häftad - 2016 - Svenska - ISBN: 9789144093796

    Denna grundläggande handbok leder dig genom marknadsundersökningsprocessens alla moment, från den inledande problemanalysen, över metodval, urval och olika datainsamlingstekniker, till analys och tolkning av data och slutligen den skriftliga och mun…

  • CB (with CB Online, 1 term (6 months) Printed Access Card)

    CB (with CB Online, 1 term (6 months) Printed Access Card)
    av Barry Babin

    Övrigt - 2017 - Engelska - ISBN: 9781305577244

    Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made stud…

  • Culture Sensitive Design

    Culture Sensitive Design
    av Annemiek van Boeijen

    Häftad - 2020 - Engelska - ISBN: 9789063695613

    Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clea…

  • Big Data in Practice

    Big Data in Practice
    av Bernard Marr

    Inbunden - 2016 - Engelska - ISBN: 9781119231387

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp th…

  • Managing Scientists

    Managing Scientists
    av Alice M. Sapienza

    Häftad - 2004 - Engelska - ISBN: 9780471226147

    This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. It offers a way to improve the quality of interactions and creativi…

  • Small Data: The Tiny Clues That Uncover Huge Trends

    Small Data: The Tiny Clues That Uncover Huge Trends
    av Martin Lindstrom

    Häftad - 2017 - Engelska - ISBN: 9781250118011

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year i…

  • Marketing Analytics

    Marketing Analytics
    av Mike Grigsby

    Häftad - 2018 - Engelska - ISBN: 9780749482169

    Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage pre…

  • Nudge

    Nudge
    av Richard H. Thaler

    Inbunden - 2008 - Engelska - ISBN: 9780300122237

    Offering a groundbreaking study of the application of the science of choice, a guide that uses colorful examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own intere…

  • Consumer Behaviour

    Consumer Behaviour
    av Martin M. Evans

    Häftad - 2009 - Engelska - ISBN: 9780470994658

    Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirement…

  • All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

    All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
    av Seth Godin

    Häftad - 2012 - Engelska - ISBN: 9781591845331

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story be…

  • Consumer Behaviour

    Consumer Behaviour
    av Zubin Sethna

    Häftad - 2019 - Engelska - ISBN: 9781526450012

    Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance…

  • Consumer Behaviour

    Consumer Behaviour
    av Zubin Sethna

    Inbunden - 2019 - Engelska - ISBN: 9781526450005

    Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance…

  • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

    Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
    av Dan Ariely

    Häftad - 2010 - Engelska - ISBN: 9780061353246

    A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think"An important book. Full of valuable and entertaining insights that will make an impact on your business, profess…

  • Multivariate Data Analysis: Pearson New International Edition

    Multivariate Data Analysis: Pearson New International Edition
    av Joseph Hair, William Black

    Pocket - 2013 - Engelska - ISBN: 9781292021904

  • Why We Buy

    Why We Buy
    av Underhill

    Storpocket - 2008 - Engelska - ISBN: 9781416595243

    Synopsis coming soon.......

  • The Power of Fifty Bits

    The Power of Fifty Bits
    av Bob Nease

    Inbunden - 2016 - Engelska - ISBN: 9780062407450

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first "how to" guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bit…

  • Consumer Culture Theory

    Consumer Culture Theory

    Häftad - 2018 - Engelska - ISBN: 9781526420725

    Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions an…

  • The Consuming Instinct

    The Consuming Instinct
    av Gad Saad

    Häftad - 2020 - Engelska - ISBN: 9781633886438

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows tha…

  • The Consuming Instinct

    The Consuming Instinct
    av Gad Saad

    Inbunden - 2011 - Engelska - ISBN: 9781616144296

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows tha…

  • The Effortless Experience: Conquering the New Battleground for Customer Loyalty

    The Effortless Experience: Conquering the New Battleground for Customer Loyalty
    av Matthew Dixon, Nick Toman, Rick Delisi

    Inbunden - 2013 - Engelska - ISBN: 9781591845812

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues…

  • Confessions of the Pricing Man

    Confessions of the Pricing Man
    av Hermann Simon

    Häftad - 2015 - Engelska - ISBN: 9783319203997

    The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money…

  • Chief Culture Officer

    Chief Culture Officer
    av Grant McCracken

    Häftad - 2011 - Engelska - ISBN: 9780465022045

    The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that th…

  • Narrative Economics: How Stories Go Viral and Drive Major Economic Events

    Narrative Economics: How Stories Go Viral and Drive Major Economic Events
    av Robert J. Shiller

    Inbunden - 2019 - Engelska - ISBN: 9780691182292

    From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidemic viruses In a world in which internet troll…

  • The Long Tail: Why the Future of Business Is Selling Less of More

    The Long Tail: Why the Future of Business Is Selling Less of More
    av Chris Anderson

    Häftad - 2008 - Engelska - ISBN: 9781401309664

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consum…

  • Consumption and the Making of Respectability, 1600-1800

    Consumption and the Making of Respectability, 1600-1800
    av Woodruff Smith

    Häftad - 2002 - Engelska - ISBN: 9780415933292

    Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehe…

  • Consumption and the Making of Respectability, 1600-1800

    Consumption and the Making of Respectability, 1600-1800
    av Woodruff Smith

    Inbunden - 2002 - Engelska - ISBN: 9780415933285

    Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehe…

  • A Theory of Shopping

    A Theory of Shopping
    av Daniel Miller

    Häftad - 1998 - Engelska - ISBN: 9780801485510

    The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest…

  • Phishing for Phools: The Economics of Manipulation and Deception

    Phishing for Phools: The Economics of Manipulation and Deception
    av George A. Akerlof, Robert J. Shiller

    Inbunden - 2015 - Engelska - ISBN: 9780691168319

    Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing f…

  • Contagious

    Contagious
    av Jonah Berger

    Pocket - 2014 - Engelska - ISBN: 9781471111709

    How to make products, ideas and behaviours really catch on.

  • Ignore Your Customers (and They'll Go Away)

    Ignore Your Customers (and They'll Go Away)
    av Micah Solomon

    Inbunden - 2020 - Engelska - ISBN: 9781400214921

    Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.When it comes to delivering great customer service and customer experience, many companies miss the mark. But th…

  • Exploring Degrowth

    Exploring Degrowth
    av Vincent Liegey

    Häftad - 2020 - Engelska - ISBN: 9780745342023

    A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how…

  • Exploring Degrowth

    Exploring Degrowth
    av Vincent Liegey

    Inbunden - 2020 - Engelska - ISBN: 9780745342016

    A sense of urgency pervades global environmentalism, and the degrowth movement is bursting into the mainstream. As climate catastrophe looms closer, people are eager to learn what degrowth is about, and whether we can save the planet by changing how…

  • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
    av Sean Ellis, Morgan Brown

    Inbunden - 2017 - Engelska - ISBN: 9780451497215

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch…

  • This Is Marketing: You Can't Be Seen Until You Learn to See

    This Is Marketing: You Can't Be Seen Until You Learn to See
    av Seth Godin

    Inbunden - 2018 - Engelska - ISBN: 9780525540830

    #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi…

  • The Power of Experiments

    The Power of Experiments
    av Michael Luca

    Inbunden - 2020 - Engelska - ISBN: 9780262043878

    How organizations-including Google, StubHub, Airbnb, and Facebook-learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwit…