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  • Practices of Looking

    Practices of Looking
    av Marita Sturken

    Häftad - 2017 - Engelska - ISBN: 9780190265717

    Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been upda…

  • Direct Selling Success

    Direct Selling Success
    av Randy Gage

    Häftad - 2019 - Engelska - ISBN: 9781119594550

    The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Buil…

  • Digital Marketing

    Digital Marketing
    av Dave Chaffey

    Häftad - 2019 - Engelska - ISBN: 9781292241579

    Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive,…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2020 - Engelska - ISBN: 9781789666014

    The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marke…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Inbunden - 2020 - Engelska - ISBN: 9781789666038

    The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marke…

  • Brand Portfolio Strategy

    Brand Portfolio Strategy
    av David A. Aaker

    Häftad - 2020 - Engelska - ISBN: 9781982146528

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create…

  • The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
    av Robert Iger

    Inbunden - 2019 - Engelska - ISBN: 9780399592096

    #1 NEW YORK TIMES BESTSELLER - A memoir of leadership and success The executive chairman of Disney, Time's 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world's…

  • Monetizing Innovation

    Monetizing Innovation
    av Madhavan Ramanujam

    Inbunden - 2016 - Engelska - ISBN: 9781119240860

    Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Compa…

  • Make It All About Me

    Make It All About Me
    av Rasmus Houlind

    Häftad - 2019 - Engelska - ISBN: 9781912555147

    The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing…

  • The Zero Hour

    The Zero Hour
    av Andrew Horton

    Häftad - 1992 - Engelska - ISBN: 9780691019208

    Now faced with the "zero hour" created by a new freedom of expression and the dramatic breakup of the Soviet Union, Soviet cinema has recently become one of the most interesting in the world, aesthetically as well as politically. How have Soviet fil…

  • Philosophy of Science

    Philosophy of Science
    av Andreas Beck Holm

    Häftad - 2018 - Engelska - ISBN: 9788759332283

    The student's future as a knowledge worker is the starting point of this book on the philosophy of science. With this in mind, the book combines a review of philosophical positions and problems with practical examples and perspectives gained from ev…

  • Routledge Handbook of Sports Journalism

    Routledge Handbook of Sports Journalism

    Inbunden - 2020 - Engelska - ISBN: 9781138671874

    The Routledge Handbook of Sports Journalism is a comprehensive and in-depth survey of the fast-moving and multifaceted world of sports journalism. Encompassing historical and contemporary analysis, and case studies exploring best practice as well as…

  • American Blockbuster

    American Blockbuster
    av Charles R. Acland

    Häftad - 2020 - Engelska - ISBN: 9781478009504

    Ben-Hur (1959), Jaws (1975), Avatar (2009), Wonder Woman (2017): the blockbuster movie has held a dominant position in American popular culture for decades. In American Blockbuster Charles R. Acland charts the origins, impact, and dynamics of this m…

  • American Blockbuster

    American Blockbuster
    av Charles R. Acland

    Inbunden - 2020 - Engelska - ISBN: 9781478008576

    Ben-Hur (1959), Jaws (1975), Avatar (2009), Wonder Woman (2017): the blockbuster movie has held a dominant position in American popular culture for decades. In American Blockbuster Charles R. Acland charts the origins, impact, and dynamics of this m…

  • Netflix Nations

    Netflix Nations
    av Ramon Lobato

    Häftad - 2019 - Engelska - ISBN: 9781479804948

    How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via…

  • Netflix Nations

    Netflix Nations
    av Ramon Lobato

    Inbunden - 2019 - Engelska - ISBN: 9781479841516

    How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via…

  • Essentials of Services Marketing

    Essentials of Services Marketing
    av Jochen Wirtz, Christopher Lovelock, Patricia Chew

    Pocket - 2017 - Engelska - ISBN: 9781292089959

    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverag…

  • Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling

    Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling
    av Eric Nuzum

    Övrigt - 2019 - Engelska - ISBN: 9781974992638

    Podcasting is the fastest-growing media platform in the world, with currently 650,000 podcasts out there, in 100 languages, and offering over 20 million episodes. And we're only at the beginning. More and more podcasts appear every day, and more and…

  • Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling

    Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling
    av Eric Nuzum

    CD-bok - 2019 - Engelska - ISBN: 9781974992591

    Podcasting is the fastest-growing media platform in the world, with currently 650,000 podcasts out there, in 100 languages, and offering over 20 million episodes. And we're only at the beginning. More and more podcasts appear every day, and more and…

  • Growth Hacking For Dummies

    Growth Hacking For Dummies
    av Anuj Adhiya

    Häftad - 2020 - Engelska - ISBN: 9781119612131

    Hack your business growth the scientific wayAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole organiz…

  • Exhibit Marketing and Trade Show Intelligence

    Exhibit Marketing and Trade Show Intelligence
    av Klaus Solberg Soeilen

    Häftad - 2015 - Engelska - ISBN: 9783642434655

    "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools…

  • Confessions of the Pricing Man

    Confessions of the Pricing Man
    av Hermann Simon

    Häftad - 2015 - Engelska - ISBN: 9783319203997

    The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money…

  • They Ask, You Answer

    They Ask, You Answer
    av Marcus Sheridan

    Inbunden - 2019 - Engelska - ISBN: 9781119610144

    The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital co…

  • Sustainable Marketing

    Sustainable Marketing
    av Michelle Carvill

    Inbunden - 2021 - Engelska - ISBN: 9781472979131

    In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such a…

  • The Smart Marketing Book

    The Smart Marketing Book
    av Dan White

    Inbunden - 2020 - Engelska - ISBN: 9781912555765

    In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and…

  • The Anthropocene in Global Media

    The Anthropocene in Global Media

    Inbunden - 2020 - Engelska - ISBN: 9780367375973

    This book offers the first systematic study of how the 'Anthropocene' is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media's attitude towards the associated issues of climate change and global w…

  • The Journey Mapping Playbook

    The Journey Mapping Playbook
    av Jerry Angrave

    Häftad - 2020 - Engelska - ISBN: 9783110641110

    The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical g…

  • Consumer Behaviour

    Consumer Behaviour
    av Zubin Sethna

    Häftad - 2019 - Engelska - ISBN: 9781526450012

    Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance…

  • Consumer Behaviour

    Consumer Behaviour
    av Zubin Sethna

    Inbunden - 2019 - Engelska - ISBN: 9781526450005

    Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance…

  • Rockets and Rebels

    Rockets and Rebels
    av Monna Nordhagen

    Inbunden - 2018 - Engelska - ISBN: 9788245024999

    This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personalit…

  • The Marketplace of Attention

    The Marketplace of Attention
    av James G. Webster

    Häftad - 2016 - Engelska - ISBN: 9780262529891

    How do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparentl…

  • Marketing Automation Unleashed: The Strategic Path for B2B Growth

    Marketing Automation Unleashed: The Strategic Path for B2B Growth
    av Casey Cheshire

    Häftad - 2020 - Engelska - ISBN: 9781599327389

    The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth explo…

  • A / B Testing

    A / B Testing
    av Dan Siroker

    Inbunden - 2015 - Engelska - ISBN: 9781118792414

    How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up c…

  • The Attention Economy and How Media Works

    The Attention Economy and How Media Works
    av Karen Nelson-Field

    Inbunden - 2020 - Engelska - ISBN: 9789811515392

    This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field s…

  • Influencer Marketing for Brands

    Influencer Marketing for Brands
    av Aron Levin

    Häftad - 2019 - Engelska - ISBN: 9781484255025

    In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of d…

  • The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business Fast

    The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business Fast
    av Pat Petrini, Honoree Corder, Hal Elrod

    Häftad - 2015 - Engelska - ISBN: 9781942589044

    Tried all the networking marketing tricks without results? Transform your routine to break through your current ceiling You've read all the books on sales techniques, generating leads, and closing, but you aren't making the progress you'd hoped for.…

  • Den gula ankungen - Historien om Sveriges dyraste frimärke

    Den gula ankungen - Historien om Sveriges dyraste frimärke
    av Sven Olof Forselius

    Inbunden - 2003 - Svenska - ISBN: 9789189449558

    Få frimärken har tilldragit sig så mycket uppmärksamhet, väckt så många stridiga känslor och skapat så mycket rabalder som det svenska feltrycket »den gula 3-skillingen«. I denna bok berättar Sven Olof Forselius historien om denna gula papperslapp,…

  • The Handbook of Logistics and Distribution Management

    The Handbook of Logistics and Distribution Management
    av Alan Rushton

    Häftad - 2017 - Engelska - ISBN: 9780749476779

    Get a complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straightforward explanations from the definitive guide to supply chain philosophy, strategy and the practicalities of l…

  • Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

    Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
    av Chad S. White

    Häftad - 2017 - Engelska - ISBN: 9781546910633

  • Cinema of Collaboration

    Cinema of Collaboration
    av Mariana Ivanova

    Inbunden - 2019 - Engelska - ISBN: 9781789203431

    From their very inception, European cinemas undertook collaborative ventures in an attempt to cultivate a transnational "Film-Europe." In the postwar era, it was DEFA, the state cinema of East Germany, that emerged as a key site for cooperative pra…

  • Retail Marketing Management

    Retail Marketing Management
    av Dhruv Grewal

    Häftad - 2018 - Engelska - ISBN: 9781526446855

    In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-cen…

  • Retail Marketing Management

    Retail Marketing Management
    av Dhruv Grewal

    Inbunden - 2018 - Engelska - ISBN: 9781526446848

    In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-cen…

  • Logistics and Retail Management

    Logistics and Retail Management

    Häftad - 2018 - Engelska - ISBN: 9780749481605

    Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students an…

  • Contemporary Issues in Social Media Marketing

    Contemporary Issues in Social Media Marketing

    Häftad - 2017 - Engelska - ISBN: 9781138679184

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and…

  • Contemporary Issues in Social Media Marketing

    Contemporary Issues in Social Media Marketing

    Inbunden - 2017 - Engelska - ISBN: 9781138679177

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and…

  • Disneywar

    Disneywar
    av James B. Stewart

    Häftad - 2006 - Engelska - ISBN: 9780743267090

    The Pulitzer Prize-winning author of Den of Thieves draws on extensive research and hundreds of interviews to document the fierce executive battle for control of the foremost entertainment company, in an account that discusses how Michael Eisner los…

  • Medtech Marketing: A Business Model for Medical Technologies and Medical Devices

    Medtech Marketing: A Business Model for Medical Technologies and Medical Devices
    av Charlotte Bruun Piester, Marianne Rosager

    Häftad - 2018 - Engelska - ISBN: 9788741268859

    MedTech Marketing is for anyone who wants to make a difference within the MedTech industry (MedTech is short for medical devices and medical technologies). "What does it take to be successful in the MedTech industry?" Seeking to answer this question…

  • How The Post Office Created America

    How The Post Office Created America
    av Winifred Gallagher

    Häftad - 2017 - Engelska - ISBN: 9780143130062

    A masterful history of a long underappreciated institution, How the Post Office Created America examines the surprising role of the postal service in our nation's political, social, economic, and physical development. The founders established the po…

  • How The Post Office Created America

    How The Post Office Created America
    av Winifred Gallagher

    Inbunden - 2016 - Engelska - ISBN: 9781594205002

    A masterful history of a long underappreciated institution, How the Post Office Created America examines the surprising role of the postal service in our nation's political, social, economic, and physical development. The founders established the po…

  • Hammer Glamour

    Hammer Glamour
    av Marcus Hearn

    Inbunden - 2009 - Engelska - ISBN: 9781848562295

    Over fifty years ago, with the release of "The Curse of Frankenstein" and Christopher Lee's iconic performance in "Dracula", Hammer ushered in a whole new era of blood and barely-restrained cleavage in glorious colour, mixing sex and horror with a s…

  • The History of Media and Communication Research

    The History of Media and Communication Research

    Häftad - 2008 - Engelska - ISBN: 9780820488295

    "Strictly speaking", James Carey wrote, "there is no history of mass communication research." This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical…

  • The History of Media and Communication Research

    The History of Media and Communication Research

    Inbunden - 2008 - Engelska - ISBN: 9781433102400

    "Strictly speaking", James Carey wrote, "there is no history of mass communication research." This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical…

  • Manage Your Customers, Manage Your Product: Techniques For Product Managers To Better Understand What Their Customers Really Want

    Manage Your Customers, Manage Your Product: Techniques For Product Managers To Better Understand What Their Customers Really Want
    av Jim Anderson

    Häftad - 2017 - Engelska - ISBN: 9781543043051

  • The Disney Book: A Celebration of the World of Disney

    The Disney Book: A Celebration of the World of Disney
    av Jim Fanning

    Inbunden - 2015 - Engelska - ISBN: 9781465437877

    Celebrate movie history and the world of Disney, from the animations and live action movies to the magical Disney parks and attractions, with The Disney Book. Go behind-the-scenes of Disney's best-loved animated movies and find out how they were mad…

  • Diversity Competence

    Diversity Competence
    av Dr Edwin Hoffman

    Häftad - 2019 - Engelska - ISBN: 9781789242409

    In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cult…

  • Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing

    Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
    av Manish Punjabi, Justin Christianson

    Häftad - 2015 - Engelska - ISBN: 9781517383183

  • The Last Mile

    The Last Mile
    av Dilip Soman

    Häftad - 2017 - Engelska - ISBN: 9781487521820

    Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" w…

  • Hollywood in the New Millennium

    Hollywood in the New Millennium
    av Tino Balio

    Häftad - 2013 - Engelska - ISBN: 9781844573806

    Hollywood is facing unprecedented challenges - and is changing rapidly and radically as a result. In this major new study of the contemporary film industry, leading film historian Tino Balio explores the impact of the Internet, declining DVD sales a…