How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the…
The Globalization of World Politics, the bestselling introduction to international relations, offers the most comprehensive coverage of the key theories and global issues in world politics. The eighth edition engages with contemporary global challen…
There are many stories we can tell about the past, and we are not, perhaps, as free as we might imagine in our choice of which stories to tell, or where those stories end. John Arnold's Very Short Introduction is a stimulating essay about how we stu…
Illustrating the scope of this fascinating and wide-reaching subject to the student, this clear and concise text gives a broad introduction to international human rights law. Coverage includes regional systems of protection, the role of the UN, and…
International Law provides a fresh, student-focused approach and European perspective on the central issues in public international law.Providing ideal coverage for short foundational courses, this engaging textbook introduces all the essential topi…
Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the na…
Chemistry is widely considered to be the central science: it encompasses concepts from which other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry(3)…
Biggs' Discrete Mathematics has been a best-selling textbook since the first and revised editions were published in 1986 and 1990, respectively. This second edition has been developed in response to undergraduate course changes and changes in studen…
The new edition of this text includes additional chapters on statements and proof, logical framework, and natural numbers and the integers. The updated chapters offer over 1000 tailored exercises, and an accompanying website contains hints and solut…
In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contend…
As the most critical yet accessible introduction to organizational behaviour and work this book will help you understand the complexities of organizational life and evaluate modern business practices.Classic organizational behaviour topics such as t…
Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since then, the interplay between geography, globalization, technological change, and economic…
Neuroscience, 6th Edition is intended primarily for medical, premedical, and undergraduate students. The book's length and accessibility of its writing are a successful combination that has proven to work equally well for medical students and in und…
With in-depth coverage of a wide range of issues, from terrorism, inter-state conflict, and nuclear deterrence to environmental security, health, and organized crime, Contemporary Security Studies is the definitive introduction to security studies.…
Each title in the series is intended to serve both as a basis for training courses and seminars, and as a reference text.
The Directions series has been written with students in mind. The ideal guide as they approach the subject for the first time, this book will help them: - Gain a complete understanding of the topic: just the right amount of detail conveyed clearly-…
The Moral Philosophers adopts a historical approach to moral philosophy, taking in chronological sequence some of the major ethical philosophers of the past. Richard Norman introduces the thought of each figure as a coherent and comprehensive ethica…
Now in its 4th edition, How Languages are Learned is highly valued for the way it relates language acquisition theory to classroom teaching and learning and draws practical implications from the research for the language classroom. How Languages are…
The Logic Manual is a clear and concise introduction to logic for beginning philosophy students. It offers a complete introductory course, guiding the reader carefully through the topics in logic that are most important for the study of philosophy.…
An impressive line-up of international contributors provides a comprehensive and accessible introduction to politics in the developing world. The first four parts explore the theoretical approaches, the changing nature and role of the state, and the…
This is the first book to collate and synthesize the recent burgeoning primary research literature on dog behaviour, evolution, and cognition. The author presents a new ecological approach to the understanding of dog behaviour, demonstrating how dog…
Why should some have the right to political power? What would happen without government?How much power should the state have?This is the ideal introduction to political philosophy, combining clarity and a conversational style with a thought provokin…
Publisher by Sinauer Associates, an imprint of Oxford University Press. Throughout its twenty-two year history, the authors of Plant Physiology have continually updated the book to incorporate the latest advances in plant biology and implement pedag…
In its journey from the margins to the mainstream, corporate social responsibility has become a significant part of the business agenda. Whilst society has always held expectations of business that go beyond maximising profits, the backdrop against…
European Union Politics is the most complete and most issues-led introductory textbook on the European Union. Written by an expert team of contributors, it fully equips students to understand the European Union and the topical debates which surround…
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are…
Even the most experienced instructor can find teaching cell biology daunting, and most cell biology texts are bogged down in detail or background information. Lost in all the details are the more fascinating material and contemporary advances that r…
Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been upda…
With a focus on real-world problems and debates, Issues in Political Theory is the clearest and most engaging introduction to political theory and how it is applied to address a range of global challenges. Its team of expert contributors introduce s…
This best-selling introduction to research methods provides students and researchers with unrivalled coverage of both quantitative and qualitative methods, making it invaluable for anyone embarking on social research. Bridging the gap between theory…
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding model…
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where…
Human beings live together in societies which, by their very nature, give rise to institutions governing the behaviour and freedom of individuals. This raises important questions about how these institutions ought to function, and the extent to whic…
Published by Sinauer Associates, an imprint of Oxford University Press. The Mind's Machine, introduced in 2012, was written to impart the core concepts of behavioral neuroscience to students in a diverse range of disciplines, including not only psyc…
We find risks everywhere-from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short I…
This market-leading textbook continues its standard of excellence and innovation built on the solid pedagogical foundation that instructors expect from Adel S. Sedra and Kenneth C. Smith.New to this Edition:A revised study of the MOSFET and the BJT…
International relations affects everyone's lives: their security, economic well-being, rights and freedoms, and the environment they share. Recently we have seen the transformation from a world of empires to today's world of sovereign states, which…
Children of Lucifer explores the historical origins of Satanism, the "anti-religion" that adopts Satan, the Judeo-Christian representative of evil, as an object of veneration. Ruben van Luijk traces its development from a concept invented by the Chr…
Intelligent Virtue presents a distinctive new account of virtue and happiness as central ethical ideas. Annas argues that exercising a virtue involves practical reasoning of a kind which can illuminatingly be compared to the kind of reasoning we fin…
Photographs are an integral part of our daily lives from sensationalist images in tabloid papers and snapshots, to art photograpy displayed in galleries and sold through international art markets. In this thought-provoking exploration of the subject…
Written by leading experts in the field, this textbook explores international human rights law in detail, from foundational issues to substantive rights and systems of protection. A variety of perspectives bring this subject to life, making Internat…
This book gives teachers a thorough grounding in current ideas about the theory and practice of English language teaching. However much experience you have as a teacher, it can help you to develop professionally. It does this by encouraging you to t…
The million copy international bestseller, critically acclaimed and translated into over 25 languages.As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins ar…
What is knowledge? How does it differ from mere belief? Do you need to be able to justify a claim in order to count as knowing it? How can we know that the outer world is real and not a dream?Questions like these are ancient ones, and the branch of…
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, J…
Offering the most thought-provoking introduction to EU law.Written in a highly readable narrative style, the book provides students with a succinct yet sophisticated analysis of the core aspects of the subject, while also equipping them with the too…
This is the first comprehensive volume to offer a state of the art investigation both of the nature of political ideologies and of their main manifestations. The diversity of ideology studies is represented by a mixture of the range of theories that…
This is an introduction to pragmatics, the study of how people make sense of each other linguistically. The author explains, and illustrates, basic concepts such as the co-operative principle, deixis, and speech acts, providing a clear, concise foun…
Children's literature takes many forms - works adapted for children in antiquity, picture books and pop-ups - and now includes the latest online games and eBooks. This vast and amorphous subject is both intimately related to other areas of literary…
Postcolonialism explores the political, social, and cultural effects of decolonization, continuing the anti-colonial deconstruction of western dominance. This Very Short Introduction discusses both the history and key debates of postcolonialism, and…
Introduction to International Development integrates the work of leading experts from disciplines as varied as geography, history, sociology, political science, economics, gender studies, and anthropology. Contributed chapters present foundational o…
