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Sökresultat - Routledge Library Editions: Marketing

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  • Marketing in Developing Countries

    Marketing in Developing Countries

    Häftad - 2015 - Engelska - ISBN: 9781138995642

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

  • Marketing in Developing Countries

    Marketing in Developing Countries

    Inbunden - 2014 - Engelska - ISBN: 9781138792531

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

  • Planning the Corporate Reputation

    Planning the Corporate Reputation
    av Vic Markham

    Häftad - 2015 - Engelska - ISBN: 9781138994973

    This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and contr…

  • Planning the Corporate Reputation

    Planning the Corporate Reputation
    av Vic Markham

    Inbunden - 2014 - Engelska - ISBN: 9781138790834

    This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and contr…

  • Competition and Marketing Strategies in the Pharmaceutical Industry

    Competition and Marketing Strategies in the Pharmaceutical Industry
    av Stuart St P Slatter

    Inbunden - 2014 - Engelska - ISBN: 9781138793521

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expe…

  • Competition and Marketing Strategies in the Pharmaceutical Industry

    Competition and Marketing Strategies in the Pharmaceutical Industry
    av Stuart St P Slatter

    Häftad - 2015 - Engelska - ISBN: 9781138971363

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expe…

  • Industrial Advertising Copy

    Industrial Advertising Copy
    av R. Bigelow Lockwood

    Häftad - 2015 - Engelska - ISBN: 9781138972636

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a pr…

  • Industrial Advertising Copy

    Industrial Advertising Copy
    av R. Bigelow Lockwood

    Inbunden - 2014 - Engelska - ISBN: 9781138791060

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a pr…

  • Strategic Marketing Management

    Strategic Marketing Management
    av Gordon Foxall

    Inbunden - 2014 - Engelska - ISBN: 9781138792418

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted an…

  • Strategic Marketing Management

    Strategic Marketing Management
    av Gordon Foxall

    Häftad - 2015 - Engelska - ISBN: 9781138982970

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted an…

  • The Rise and Fall of Mass Marketing

    The Rise and Fall of Mass Marketing

    Häftad - 2015 - Engelska - ISBN: 9781138989856

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more…

  • The Rise and Fall of Mass Marketing

    The Rise and Fall of Mass Marketing

    Inbunden - 2014 - Engelska - ISBN: 9781138786394

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more…

  • Marketing in Perspective

    Marketing in Perspective
    av Simon Majaro

    Inbunden - 2014 - Engelska - ISBN: 9781138787636

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and p…

  • Marketing in Perspective

    Marketing in Perspective
    av Simon Majaro

    Häftad - 2015 - Engelska - ISBN: 9781138980471

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and p…

  • Marketing Management in Air Transport

    Marketing Management in Air Transport
    av Jack L. Grumbridge

    Inbunden - 2014 - Engelska - ISBN: 9781138787247

    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highli…

  • Marketing Management in Air Transport

    Marketing Management in Air Transport
    av Jack L. Grumbridge

    Häftad - 2015 - Engelska - ISBN: 9781138995659

    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highli…

  • The Marketing Environment

    The Marketing Environment
    av John A. Dawson

    Inbunden - 2014 - Engelska - ISBN: 9781138792340

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geograph…

  • The Marketing Environment

    The Marketing Environment
    av John A. Dawson

    Häftad - 2015 - Engelska - ISBN: 9781138989566

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geograph…

  • Marketing

    Marketing
    av Arnold K. Weinstein

    Häftad - 2015 - Engelska - ISBN: 9781138980518

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corpor…

  • Marketing

    Marketing
    av Arnold K. Weinstein

    Inbunden - 2014 - Engelska - ISBN: 9781138794054

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corpor…

  • Masters of Advertising Copy

    Masters of Advertising Copy

    Inbunden - 2014 - Engelska - ISBN: 9781138791145

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, wh…

  • Masters of Advertising Copy

    Masters of Advertising Copy

    Häftad - 2015 - Engelska - ISBN: 9781138995697

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, wh…

  • Managing Marketing Information

    Managing Marketing Information
    av Nigel Piercy

    Inbunden - 2014 - Engelska - ISBN: 9781138793149

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniq…

  • Managing Marketing Information

    Managing Marketing Information
    av Nigel Piercy

    Häftad - 2015 - Engelska - ISBN: 9781138980310

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniq…

  • Tourism Marketing and Management in the Caribbean

    Tourism Marketing and Management in the Caribbean

    Häftad - 2015 - Engelska - ISBN: 9781138985780

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins…

  • Tourism Marketing and Management in the Caribbean

    Tourism Marketing and Management in the Caribbean

    Inbunden - 2014 - Engelska - ISBN: 9781138786332

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins…

  • The Early Advertising Scene

    The Early Advertising Scene
    av Harden B. Leachman

    Inbunden - 2014 - Engelska - ISBN: 9781138787292

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as…

  • The Early Advertising Scene

    The Early Advertising Scene
    av Harden B. Leachman

    Häftad - 2015 - Engelska - ISBN: 9781138989092

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as…

  • Routledge Library Editions: Marketing (27 vols)

    Routledge Library Editions: Marketing (27 vols)
    av Various

    Inbunden - 2014 - Engelska - ISBN: 9780415834469

    This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on…

  • Adding Value

    Adding Value

    Häftad - 2015 - Engelska - ISBN: 9781138965935

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in whic…

  • Adding Value

    Adding Value

    Inbunden - 2014 - Engelska - ISBN: 9781138793668

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in whic…

  • The Advertising Agency

    The Advertising Agency
    av Floyd Y. Keeler

    Häftad - 2015 - Engelska - ISBN: 9781138997653

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an a…

  • The Advertising Agency

    The Advertising Agency
    av Floyd Y. Keeler

    Inbunden - 2014 - Engelska - ISBN: 9781138794382

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an a…

  • Marketing Organisation

    Marketing Organisation
    av Nigel Piercy

    Häftad - 2015 - Engelska - ISBN: 9781138980488

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational l…

  • Marketing Organisation

    Marketing Organisation
    av Nigel Piercy

    Inbunden - 2014 - Engelska - ISBN: 9781138791510

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational l…

  • Corporate Innovation

    Corporate Innovation
    av Gordon Foxall

    Inbunden - 2014 - Engelska - ISBN: 9781138792401

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. A…

  • Corporate Innovation

    Corporate Innovation
    av Gordon Foxall

    Häftad - 2015 - Engelska - ISBN: 9781138966826

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. A…

  • Export Strategy: Markets and Competition

    Export Strategy: Markets and Competition
    av Nigel Piercy

    Inbunden - 2014 - Engelska - ISBN: 9781138790193

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market conc…

  • Export Strategy: Markets and Competition

    Export Strategy: Markets and Competition
    av Nigel Piercy

    Häftad - 2015 - Engelska - ISBN: 9781138969414

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market conc…

  • Advertising for Account Holders

    Advertising for Account Holders
    av Nigel Linacre

    Häftad - 2016 - Engelska - ISBN: 9781138966154

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: present…

  • Advertising for Account Holders

    Advertising for Account Holders
    av Nigel Linacre

    Inbunden - 2014 - Engelska - ISBN: 9781138787032

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: present…

  • Marketing Budgeting

    Marketing Budgeting
    av Nigel Piercy

    Häftad - 2015 - Engelska - ISBN: 9781138995635

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describe…

  • Marketing Budgeting

    Marketing Budgeting
    av Nigel Piercy

    Inbunden - 2014 - Engelska - ISBN: 9781138790896

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describe…

  • Innovation and New Product Marketing

    Innovation and New Product Marketing
    av David F. Midgley

    Inbunden - 2014 - Engelska - ISBN: 9781138788398

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which ma…

  • Innovation and New Product Marketing

    Innovation and New Product Marketing
    av David F. Midgley

    Häftad - 2015 - Engelska - ISBN: 9781138972766

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which ma…

  • Marketing for the Developing Company

    Marketing for the Developing Company
    av John Winkler

    Inbunden - 2014 - Engelska - ISBN: 9781138792814

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and…

  • Marketing for the Developing Company

    Marketing for the Developing Company
    av John Winkler

    Häftad - 2015 - Engelska - ISBN: 9781138980457

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and…

  • Organization and Marketing

    Organization and Marketing
    av Peter Spillard

    Häftad - 2015 - Engelska - ISBN: 9781138994638

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is…

  • Organization and Marketing

    Organization and Marketing
    av Peter Spillard

    Inbunden - 2014 - Engelska - ISBN: 9781138793552

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is…

  • Industrial Marketing Research

    Industrial Marketing Research
    av Nicholas Stacey

    Inbunden - 2014 - Engelska - ISBN: 9781138791633

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its pr…

  • Industrial Marketing Research

    Industrial Marketing Research
    av Nicholas Stacey

    Häftad - 2015 - Engelska - ISBN: 9781138972650

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its pr…

  • Marketing and Marketing Assessment

    Marketing and Marketing Assessment
    av J. L. Sewell

    Inbunden - 2014 - Engelska - ISBN: 9781138788466

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how in…

  • Marketing and Marketing Assessment

    Marketing and Marketing Assessment
    av J. L. Sewell

    Häftad - 2015 - Engelska - ISBN: 9781138980433

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how in…

  • Competitive Marketing

    Competitive Marketing
    av John O'Shaughnessy

    Häftad - 2015 - Engelska - ISBN: 9781138971387

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how in…