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Sökresultat - Marketing for a New Century

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  • A General Theory of Competition

    A General Theory of Competition
    av Shelby Dean Hunt

    Häftad - 2000 - Engelska - ISBN: 9780761917298

    A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition. In his lo…

  • A General Theory of Competition

    A General Theory of Competition
    av Shelby Dean Hunt

    Inbunden - 2000 - Engelska - ISBN: 9780761917281

    A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition. In his lo…

  • Effective Advertising

    Effective Advertising
    av Gerard J. Tellis

    Häftad - 2004 - Engelska - ISBN: 9780761922537

    'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of…

  • Effective Advertising

    Effective Advertising
    av Gerard J. Tellis

    Inbunden - 2004 - Engelska - ISBN: 9780761922520

    'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of…