Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has prove…
For Introduction to Computer Science courses. Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all backgroun…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States. For courses in calculus-based physics. Guided prac…
For programs using a text in a two-semester course, this book highlights how core financial principles can improve individual financial decision making. Connects theory to practice – Shows students how three major topics (corporate finance, in…
Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances…
Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human–computer interactio…
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of st…
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon thei…
The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Editi…
This popular text contains physics and chemistry data suitable for all A Level Physics and Chemistry students.
This grammar reference is written for the advanced student. It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and includes frequ…
For the two-semester A&Pcourse. Equipping learners with 21st-centuryskills to succeed in A&P and beyond Human Anatomy &Physiology, by best-sellingauthors Elaine Marieb and Katja Hoehn, motivates and supports learners at everylevel, from novice to ex…
For undergraduate and postgraduate students taking courses in comparative and international aspects of financial reporting. Learn the foundational concepts of international financial reporting Comparative International Accounting, 14th Edition, by N…
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their…
For graduate courses in business, economics, financial mathematics, and financial engineering; for advanced undergraduate courses with students who have good quantitative skills; and for practitioners involved in derivatives markets Practitioners re…
For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and research on leadershi…
Thelong-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificialintelligence (AI). The 4th Edition brings readers up to date on the latest technologies,presents concepts in a mo…
Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomor…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For MBA/graduate students taking a cours…
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every typ…
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behavi…
For MBA and final year undergraduate students, as well as those studying specialist courses in Organizational Development and Change. Explore and resolve complex organizational change issues by applying theories into practice Organizational Change,…
For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on t…
The fifth edition of this widely used text provides a global overview of the major topics within human geography, including food security and population, geopolitics and territory, inequality and power, production, consumption, the global financial…
For one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence. The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial inte…
For courses in introductory econometrics. Engaging applications bring the theory and practice of modern econometrics tolife Ensure students grasp the relevance of econometrics with Introductionto Econometrics - the text that connects modern theory a…
This package includes MyEconLab(R) Getting students to successfully apply abstract microeconomic tools to complex, real-world problems is the ultimate goal of intermediate microeconomics-and goal of Jeffrey Perloff when he pioneered the use of step-…
This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selli…
The eighth edition of this lively introduction places social psychology in a contemporary, real-world context and explores new, cutting-edge research as well as bringing classic theories to life. Thoroughly revised to enhance accessibility, and upda…
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of Python In Starting Out with Python (R), 4th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-leve…
It is 1942 in Holland and the Germans have invaded. All Jewish people are frightened for their lives, so the Frank family hide. Life is dangerous but they hope for the best - until they are finally discovered. Anne Frank was a real person, and this…
This edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice. The primary goals of health psychologists a…
Comprehensive, clear, and practical, Introduction to Research Methods in Psychology, sixth edition is the essential student guide to understanding and undertaking quantitative and qualitative research in psychology. Revised throughout, this new edit…
NOTE: You are purchasing a standalone product; MasteringEngineering does not come packaged with this content. If you would like to purchase both the physical text and MasteringEngineering search for0133918920 / 9780133918922 Engineering Mechanics: S…
Elements of Ecology, Ninth Edition continues to explain ecological processes clearly and concisely, with a greater emphasis on the relevance of ecology to everyday life and the human impact on ecosystems. This dramatically revised edition discusses…
For courses in Business Statistics. A classic text for accuracy and statistical precision Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple “canned” applicat…
PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide ha…
For courses in wireless communication networks and systems A Comprehensive Overview of Wireless Communications Wireless Communication Networks and Systems covers all types of wireless communications, from satellite and cellular to local and personal…
For courses in microeconomics. Exploring Microeconomics: Formal Theory and Practical Problems Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications…
