Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has prove…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States. For courses in calculus-based physics. Guided prac…
For courses in Business Statistics. A classic text for accuracy and statistical precision Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple "canned" applications. This t…
For programs using a text in a two-semester course, this book highlights how core financial principles can improve individual financial decision making.Connects theory to practice - Shows students how three major topics (corporate finance, investmen…
For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and pra…
For courses in Social Psychology Show how the ever-changing field of Social Psychology is useful in students' everyday lives. Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving…
Were you looking for the book with access to MyMathLab Global? This product is the book alone and does NOT come with access to MyMathLab Global. Buy Essential Mathematics for Economic Analysis, 5th edition, with MyMathLab Global access card (ISBN 97…
This best-selling and market-leading text gives students a thorough understanding of the core concepts and key topics of management control and related performance measurement and incentive systems, processes, and critical trade-offs in their design…
For one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence. The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial inte…
For Introduction to Computer Science courses. Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all backgroun…
The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Editio…
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon thei…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For MBA/graduate students taking a cours…
For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeli…
For the two-semester A&P course.Equipping learners with 21st-century skills to succeed in A&P and beyondHuman Anatomy & Physiology, by best-selling authors Elaine Marieb and Katja Hoehn, motivates and supports learners at every level, from novice to…
The fifth edition of this widely used text provides a global overview of the major topics within human geography, including food security and population, geopolitics and territory, inequality and power, production, consumption, the global financial…
Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomor…
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming business As technology continues to change the way organisations do business, knowledge of MIS is critical.…
For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear nar…
"Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys." /The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." / Tom Peters, managment guru Stra…
For one-semester, undergraduate/graduate level courses in Organizational Behavior.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevan…
"The book combines academic rigour (in the explanation of theory) with practical application (explaining how companies apply theory in real life). There are lots of numerical examples to help with understanding of the concepts covered." Dr Rob Jones…
For courses in Introductory Circuit Analysis or Circuit Theory.The fundamental goals of the best-selling Electric Circuits remain unchanged. The 11th Edition continues to motivate students to build new ideas based on concepts previously presented, t…
With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to students' success in finan…
This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selli…
For introductory courses (freshman and sophomore courses) in Digital Signal Processing and Signals and Systems. Text may be used before the student has taken a course in circuits.DSP First and its accompanying digital assets are the result of more t…
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Marke…
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their…
For courses in General Microbiology. A streamlined approach to master microbiology Brock Biology of Microorganisms is the leading majors microbiology text on the market. It sets the standard for impeccable scholarship, accuracy, and strong coverage…
Professional , Accounting
Richard De Veaux, Paul Velleman, and David Bock wrote Stats: Data and Models with the goal that students and instructors have as much fun reading it as they did writing it. Maintaining a conversational, humorous, and informal writing style, this new…
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverag…
Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI…
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making u…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in calculus-based physics.Pra…
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles. This text is aim…
For courses in computer science and software engineering The Fundamental Practice of Software Engineering Software Engineering introduces students to the overwhelmingly important subject of software programming and development. In the past few years…
Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances…
A unified view of the latest macroeconomic events In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Org…
This book has been specially prepared for your course and is a customised version of Blaha and Rumbaugh: Object-Oriented Modeling and Design with UML, 2nd edition.
For introductory courses in computer science and engineering. Learning to Program with ANSI-C Problem Solving and Program Design in C teaches introductory students to program with ANSI-C, a standardized, industrial-strength programming language know…
This grammar reference is written for the advanced student. It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and includes frequ…
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of Python In Starting Out with Python (R), 4th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-leve…
From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most…
How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ide…
