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  • Competing Against Luck: The Story of Innovation and Customer Choice

    Competing Against Luck: The Story of Innovation and Customer Choice
    av Clayton M. Christensen, Taddy Hall, Karen Dillon

    Häftad - 2016 - Engelska - ISBN: 9780062565235

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay…

  • Competing Against Luck

    Competing Against Luck
    av Clayton M Christensen

    Inbunden - 2016 - Engelska - ISBN: 9780062435613

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay…

  • The Online Advertising Playbook

    The Online Advertising Playbook
    av Joe Plummer

    Inbunden - 2007 - Engelska - ISBN: 9780470051054

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.…