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Sökresultat - S. Tamer Cavusgil

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  • International Business: The New Realities, Global Edition

    International Business: The New Realities, Global Edition
    av S. Tamer Cavusgil

    Häftad - 2019 - Engelska - ISBN: 9781292303246

    For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse…

  • Doing Business in Emerging Markets

    Doing Business in Emerging Markets
    av S Tamer Cavusgil

    Häftad - 2012 - Engelska - ISBN: 9781849201544

    "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Ja…

  • Doing Business in Emerging Markets

    Doing Business in Emerging Markets
    av S Tamer Cavusgil

    Inbunden - 2012 - Engelska - ISBN: 9781849201537

    "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Ja…

  • International Business: The New Realities, Global Edition

    International Business: The New Realities, Global Edition
    av S. Tamer Cavusgil, Gary Knight, John Riesenberger

    Pocket - 2016 - Engelska - ISBN: 9781292152837

  • International Perspectives on Trade Promotion and Assistance

    International Perspectives on Trade Promotion and Assistance

    Inbunden - 1990 - Engelska - ISBN: 9780899304854

    As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotion.…

  • Marketing in Asia Pacific and Beyond

    Marketing in Asia Pacific and Beyond

    Inbunden - 1996 - Engelska - ISBN: 9781559388399

    This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers include: multiple regression; factor analysis; conjoint analysis; and…

  • Internationalizing Business Education

    Internationalizing Business Education
    av S. Tamer Cavusgil

    Inbunden - 1993 - Engelska - ISBN: 9780870133329

  • New Directions in International Advertising Research

    New Directions in International Advertising Research

    Inbunden - 2002 - Engelska - ISBN: 9780762309504

    This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have a…

  • Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

    Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

    Inbunden - 2006 - Engelska - ISBN: 9780762312863

    Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organi…

  • Conducting Market Research For International Business

    Conducting Market Research For International Business
    av S. Tamer Cavusgil

    Häftad - 2009 - Engelska - ISBN: 9781606490259

    This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the mar…

  • Advances in International Marketing

    Advances in International Marketing

    Inbunden - 1990 - Engelska - ISBN: 9781559381284

    For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoret…

  • Advances in International Marketing

    Advances in International Marketing

    Inbunden - 1996 - Engelska - ISBN: 9780762301645

    This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in…

  • Reviving Traditions in Research on International Market Entry

    Reviving Traditions in Research on International Market Entry

    Inbunden - 2003 - Engelska - ISBN: 9780762310449

    In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the to…

  • Born Global Firms: A New International Enterprise

    Born Global Firms: A New International Enterprise
    av S. Tamer Cavusgil

    Häftad - 2009 - Engelska - ISBN: 9781606490129

    This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of…

  • Developments in Australasian Marketing

    Developments in Australasian Marketing

    Inbunden - 2001 - Engelska - ISBN: 9780762306367

    "Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from present…

  • International Marketing and Purchasing

    International Marketing and Purchasing

    Inbunden - 2000 - Engelska - ISBN: 9780762303182

    The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the p…