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  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

    The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
    av Jack Trout

    Häftad - 2001 - Engelska - ISBN: 9780071373326

    'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best…

  • 22 Immutable Laws of Marketing

    22 Immutable Laws of Marketing
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • The 22 Immutable Laws Of Marketing

    The 22 Immutable Laws Of Marketing
    av Al Ries

    Pocket - 1994 - Engelska - ISBN: 9781861976109

    Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a…

  • Positioning: The Battle for Your Mind, 20th Anniversary Edition

    Positioning: The Battle for Your Mind, 20th Anniversary Edition
    av Al Ries

    Inbunden - 2000 - Engelska - ISBN: 9780071359160

    The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengt…

  • The Making of a Name

    The Making of a Name
    av Steve Rivkin

    Inbunden - 2004 - Engelska - ISBN: 9780195168723

    How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secr…

  • The New Positioning: The Latest on the World's #1 Business Strategy

    The New Positioning: The Latest on the World's #1 Business Strategy
    av Jack Trout

    Häftad - 1997 - Engelska - ISBN: 9780070653283

    In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

  • Marketing Warfare

    Marketing Warfare
    av Al Ries

    Häftad - 1997 - Engelska - ISBN: 9780070527263

    You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target…

  • Positioning

    Positioning
    av Al Ries, Jack Trout

    Inbunden - 2012 - Tyska - ISBN: 9783800637904

  • Jack Trout on Strategy

    Jack Trout on Strategy
    av Jack Trout

    Häftad - 2015 - Engelska - ISBN: 9781259589621

    From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two…

  • Jack Trout on Strategy

    Jack Trout on Strategy
    av Jack Trout

    Inbunden - 2004 - Engelska - ISBN: 9780071437943

    If you don't have the right strategy, you're toast. And when you really need that perfect strategy there's only one place to turn - marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have…

  • Posisjonering

    Posisjonering
    av Al Ries, Jack Trout, Al Ries, Jack Trout

    Inbunden - Norska (bokmål) - ISBN: 9788251828949

    Dagens gjennomsnittsmenneske blir bombadert med så store mengder informasjon fra massemedia at han eller hun ikke har mental kapasitet til å motta og bearbeide alt sammen. organisasjon blir å skaffe seg en posisjon i forbrukernes bevissthet. Posisjo…

  • Markedsføringskrigen

    Markedsføringskrigen
    av Al Ries, Jack Trout

    Häftad - 2010 - Danska - ISBN: 9788791269622

    Denne strategimættede bog giver personer, der beskæftiger sig med marketing, nøglen til at kæmpe deres kamp rigtigt: Defensiv eller offensiv krig, flankekrig eller guerillakrig. Den bringe rogså nye, dybdegående analyser af nogle af de største marke…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries, Jack Trout

    CD-bok - 2014 - Engelska - ISBN: 9781491581094

    "One of the most important communication books I've ever read. I highly recommend it " --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, an…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries, Jack Trout

    CD-bok - 2014 - Engelska - ISBN: 9781491580936

    "One of the most important communication books I've ever read. I highly recommend it " --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, an…

  • Marketing Warfare: 20th Anniversary Edition

    Marketing Warfare: 20th Anniversary Edition
    av Al Ries

    Inbunden - 2005 - Engelska - ISBN: 9780071460828

    It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al…

  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
    av Al Ries, Jack Trout

    CD-bok - 2014 - Engelska - ISBN: 9781483006024

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Differentiate or Die

    Differentiate or Die
    av Jack Trout

    Inbunden - 2008 - Engelska - ISBN: 9780470223390

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack T…

  • REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis

    REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
    av Jack Trout

    Inbunden - 2009 - Engelska - ISBN: 9780071635592

    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is…

  • A Genie's Wisdom

    A Genie's Wisdom
    av Jack Trout

    Inbunden - 2002 - Engelska - ISBN: 9780471236085

    A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level including tough marketing calls they might no…