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  • Case Theory in Business and Management

    Case Theory in Business and Management
    av Evert Gummesson

    Häftad - 2017 - Engelska - ISBN: 9781446210628

    'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches th…

  • Case Theory in Business and Management

    Case Theory in Business and Management
    av EVERT GUMMESSON, Evert Gummesson

    Inbunden - 2017 - Engelska - ISBN: 9781446210611

    'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches th…

  • Total Relationship Marketing

    Total Relationship Marketing
    av Evert Gummesson

    Inbunden - 2015 - Engelska - ISBN: 9781138168930

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic…

  • Total Relationship Marketing

    Total Relationship Marketing
    av Evert Gummesson

    Häftad - 2008 - Engelska - ISBN: 9780750686334

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic…

  • Qualitative Methods in Management Research

    Qualitative Methods in Management Research
    av Evert Gummesson

    Häftad - 1999 - Engelska - ISBN: 9780761920144

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that cha…

  • Qualitative Methods in Management Research

    Qualitative Methods in Management Research
    av Evert Gummesson

    Inbunden - 2000 - Engelska - ISBN: 9780761920137

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that cha…