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Sökresultat - David A. Aaker

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  • Strategic Market Management

    Strategic Market Management
    av David A. Aaker

    Häftad - 2010 - Engelska - ISBN: 9780470689752

    Business students studying strategy and marketing courses in the UK and Europe. Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every marke…

  • Building Strong Brands

    Building Strong Brands
    av David A. Aaker

    Inbunden - 1995 - Engelska - ISBN: 9780029001516

    In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is…

  • Building Strong Brands

    Building Strong Brands
    av David A. Aaker

    Pocket - 2010 - Engelska - ISBN: 9781849830409

    Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

  • Brand Leadership

    Brand Leadership
    av David A. Aaker

    Häftad - 2009 - Engelska - ISBN: 9781439172919

    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares ma…

  • Brand Leadership

    Brand Leadership
    av David A. Aaker, Erich Joachimsthaler

    Pocket - 2009 - Engelska - ISBN: 9781847398352

    The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

  • Marketing Research

    Marketing Research
    av David A. Aaker

    Häftad - 2012 - Engelska - ISBN: 9781118321812

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains i…

  • Strategisches Markt-Management

    Strategisches Markt-Management
    av David A Aaker

    Häftad - 2013 - Tyska - ISBN: 9783322845795

    Wettbewerbsvorteile Erkennen Mrkte Erschliessen Strategien Entwickeln.

  • Consumerism, 4th Ed.

    Consumerism, 4th Ed.

    Häftad - 1982 - Engelska - ISBN: 9780029001509

    The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- co…

  • Managing Brand Equity: Capitalizing on the Value of a Brand Name

    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    av David A. Aaker

    Inbunden - 1991 - Engelska - ISBN: 9780029001011

    In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will…

  • Marketing Research

    Marketing Research
    av David A. Aaker

    Häftad - 2016 - Engelska - ISBN: 9781118977927

    Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discus…

  • Marketing Research

    Marketing Research
    av V. Kumar, Robert P. Leone, David A. Aaker

    Häftad - 2020 - Engelska - ISBN: 9781119497585

  • Spanning Silos

    Spanning Silos
    av David A. Aaker

    Inbunden - 2008 - Engelska - ISBN: 9781422128763

    Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of w…

  • Markenrelevanz

    Markenrelevanz
    av David A. Aaker

    Inbunden - 2013 - Tyska - ISBN: 9783527507276

  • Brand Relevance

    Brand Relevance
    av David A. Aaker

    Inbunden - 2011 - Engelska - ISBN: 9780470613580

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains…

  • Brand Portfolio Strategy

    Brand Portfolio Strategy
    av David A. Aaker

    Häftad - 2020 - Engelska - ISBN: 9781982146528

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create…

  • Brand Equity & Advertising

    Brand Equity & Advertising
    av David A. Aaker

    Inbunden - 2016 - Engelska - ISBN: 9781138150522

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much c…

  • Brand Equity & Advertising

    Brand Equity & Advertising
    av David A. Aaker

    Häftad - 1993 - Engelska - ISBN: 9780805812848

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much c…

  • Essentials of Marketing Research, 2nd Edition with SPSS 17.0

    Essentials of Marketing Research, 2nd Edition with SPSS 17.0
    av V. Kumar, David A. Aaker, George S. Day

    Inbunden - 2019 - Engelska - ISBN: 9780470506325

    Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision–Making Perspective on Marketing Research. Learning Objectives. Introduction. Role of Marketing Research in Managerial Decision Making. Factors That Influence Marketing R…

  • Developing Business Strategies

    Developing Business Strategies
    av David A. Aaker

    Inbunden - 2001 - Engelska - ISBN: 9780471064114

    "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."–– Robert L. Joss, Dean of the Graduate Sc…