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  • How Brands Grow

    How Brands Grow
    av Byron Sharp

    Inbunden - 2010 - Engelska - ISBN: 9780195573565

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How B…

  • How Brands Grow: Part 2

    How Brands Grow: Part 2
    av Jenni Romaniuk

    Inbunden - 2015 - Engelska - ISBN: 9780195596267

    Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, i…

  • Marketing

    Marketing
    av Byron Sharp

    Häftad - 2017 - Engelska - ISBN: 9780195590296

    Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illust…

  • Marketing: Theory, Evidence, Practice

    Marketing: Theory, Evidence, Practice
    av Byron Sharp

    Häftad - 2012 - Engelska - ISBN: 9780195573558

    Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfact…

  • How Brands Grow: What Marketers Don't Know

    How Brands Grow: What Marketers Don't Know
    av Byron Sharp

    MP3 på CD - 2016 - Engelska - ISBN: 9781511383936

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How B…