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  • Sport Teams, Fans, and Twitter

    Sport Teams, Fans, and Twitter
    av Brandi Watkins

    Häftad - 2020 - Engelska - ISBN: 9781498540070

    A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social…

  • Sport Teams, Fans, and Twitter

    Sport Teams, Fans, and Twitter
    av Brandi Watkins

    Inbunden - 2018 - Engelska - ISBN: 9781498540056

    A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social…

  • Research Perspectives on Social Media Influencers and Brand Communication

    Research Perspectives on Social Media Influencers and Brand Communication

    Inbunden - 2020 - Engelska - ISBN: 9781793613615

    Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the s…

  • The Alyse Diaries

    The Alyse Diaries
    av Brandi Watkins

    Inbunden - 2014 - Engelska - ISBN: 9781499060652

  • Research Perspectives on Social Media Influencers and their Followers

    Research Perspectives on Social Media Influencers and their Followers

    Inbunden - 2021 - Engelska - ISBN: 9781793613646

    Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing-it's all about the followers. This collectio…

  • The Alyse Diaries

    The Alyse Diaries
    av Brandi Watkins

    Häftad - 2014 - Spanska - ISBN: 9781499060669