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  • This is Marketing

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • Mad women : a herstory of advertising

    Mad women : a herstory of advertising
    av Christina Knight

    Danskt band - 2021 - Engelska - ISBN: 9789188613844

    Succéboken i ny utgåva!Efter 27 år i reklambranschen slog det mig plötsligt att nästan alla böcker jag läst om branschen är skrivna av och om män, the Mad Men. Det ville jag ändra på, inte minst till en yngre generation reklamkvinnor som ställer sam…

  • Serietidningsreklam! : en nostalgisk faktabilderbok

    Serietidningsreklam! : en nostalgisk faktabilderbok
    av Jimmy Wilhelmsson, Adam Evertsson

    Inbunden - 2018 - Svenska - ISBN: 9789198456707

    Låt oss ta dig på en resa tillbaka till tiden för skapandet av dina lyckligaste barndomsminnen – en tid då det mesta i livet var enkelt. Detta är en sprängfylld kavalkad av det tuffaste, ballaste och godaste en tjej eller grabb på 1970- eller…

  • En trovärdig illusion av musik : den svenska hifi-kulturens uppgång och nedgång

    En trovärdig illusion av musik : den svenska hifi-kulturens uppgång och nedgång
    av Alf Björnberg

    Danskt band - 2020 - Svenska - ISBN: 9789198580129

    Sedan början av 1900-talet har lyssnande till musik i allt större utsträckning skett genom användning av ljudreproduktionsmedier, medier som förmår återge inspelade ljud på annan tid och plats än de ursprungliga. När ett ljud kan reproduceras kan de…

  • Brave New World Revisited

    Brave New World Revisited
    av Aldous Huxley

    Pocket - 2004 - Engelska - ISBN: 9780099458234

    In his 1932 classic dystopian novel, Brave New World, Aldous Huxley depicted a future society in thrall to science and regulated by sophisticated methods of social control.

  • Journalistik, reklam och information

    Journalistik, reklam och information
    av Bo Bergström, Lars Petersson, Åke Pettersson, Suzanne Rosendahl

    Häftad - 2012 - Svenska - ISBN: 9789147107797

    Att känna till hur vi påverkar och påverkas, hur vi tolkar och förmedlar budskap och hur vi väljer rätt medier för vårt budskap, är några av kunskapsmålen för Journalistik, reklam och information.Läs merUtmärkande drag- Exempel från verkligheten- Kr…

  • The Metainterface

    The Metainterface
    av Christian Ulrik Andersen

    Inbunden - 2018 - Engelska - ISBN: 9780262037945

    How the interface has moved from the PC into cultural platforms, as seen in a series of works of net art, software art and electronic literature.The computer interface is both omnipresent and invisible, at once embedded in everyday objects and chara…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Häftad - 2010 - Engelska - ISBN: 9780814731956

    Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a h…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Inbunden - 2010 - Engelska - ISBN: 9780814731949

    It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print med…

  • Decomposed

    Decomposed
    av Kyle Devine

    Häftad - 2019 - Engelska - ISBN: 9780262537780

    The hidden material histories of music.Music is seen as the most immaterial of the arts, and recorded music as a progress of dematerialization-an evolution from physical discs to invisible digits. In Decomposed, Kyle Devine offers another perspectiv…

  • Offline Matters

    Offline Matters
    av Jess Henderson

    Häftad - 2020 - Engelska - ISBN: 9789063695781

    Offline Matters is a handbook for anybody experiencing digital overload in their lives and creative work. "For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into…

  • The Digital Plenitude

    The Digital Plenitude
    av Jay David Bolter

    Inbunden - 2019 - Engelska - ISBN: 9780262039734

    How the creative abundance of today's media culture was made possible by the decline of elitism in the arts and the rise of digital media.Media culture today encompasses a universe of forms-websites, video games, blogs, books, films, television and…

  • Fake News

    Fake News

    Häftad - 2020 - Engelska - ISBN: 9780262538367

    New perspectives on the misinformation ecosystem that is the production and circulation of fake news.What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by…

  • Buyology

    Buyology
    av Martin Lindstrom

    Pocket - 2009 - Engelska - ISBN: 9781847940131

    Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many mul…

  • The Stuff of Bits

    The Stuff of Bits
    av Paul Dourish

    Inbunden - 2017 - Engelska - ISBN: 9780262036207

    An argument that the material arrangements of information-how it is represented and interpreted-matter significantly for our experience of information and information systems.Virtual entities that populate our digital experience, like e-books, virtu…

  • Life after New Media

    Life after New Media
    av Sarah Kember

    Häftad - 2014 - Engelska - ISBN: 9780262527460

    An argument for a shift in understanding new media-from a fascination with devices to an examination of the complex processes of mediation.In Life after New Media, Sarah Kember and Joanna Zylinska make a case for a significant shift in our understan…

  • NSFW

    NSFW
    av Susanna Paasonen

    Inbunden - 2019 - Engelska - ISBN: 9780262043052

    An exploration of how and why social media content is tagged as "not safe for work" and an argument against conflating sexual content with risk.The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, "We dar…

  • The Politics of Mass Digitization

    The Politics of Mass Digitization
    av Nanna Bonde Thylstrup

    Inbunden - 2019 - Engelska - ISBN: 9780262039017

    A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory.Today, all of us with internet connections can access millions of digitized cultural artifacts from the co…

  • The Post-Truth Business

    The Post-Truth Business
    av Sean Pillot de Chenecey

    Häftad - 2018 - Engelska - ISBN: 9780749482817

    FINALIST - Business Book Awards 2019 - Embracing Change CategoryBrands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection be…

  • Hundra sanningar och en lögn : hundra goda råd om hur du skapar ett starkt varumärke

    Hundra sanningar och en lögn : hundra goda råd om hur du skapar ett starkt varumärke
    av Tommy Falonius, Pelle Körberg

    Danskt band - 2011 - Svenska - ISBN: 9789163336201

    I Hundra sanningar och en lögn har författarna koncentrerat totalt 30 års erfarenheter av strategisk varumärkesutveckling till ett hundra goda råd. Det här är en handbok av praktiker för andra praktiker - en referensbok som berör de flesta aspekter…

  • Attention Merchants

    Attention Merchants
    av Tim Wu

    Pocket - 2017 - Engelska - ISBN: 9781782394853

    A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

  • We Are in Open Circuits

    We Are in Open Circuits
    av Nam June Paik

    Inbunden - 2019 - Engelska - ISBN: 9780262039802

    Essays, project plans, and correspondence from across Nam Jun Paik's career, much of it previously out of print or unpublished.Nam June Paik (1932-2006) is a pivotal figure in the history of modern art. Arguably the most important video artist of al…

  • Marketing the Moon

    Marketing the Moon
    av David Meerman Scott

    Inbunden - 2014 - Engelska - ISBN: 9780262026963

    One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisio…

  • Machine Learners

    Machine Learners
    av Adrian Mackenzie

    Inbunden - 2017 - Engelska - ISBN: 9780262036825

    If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?Machine learning-programming computers to learn from data-has spread across scientific disciplines, media, entertainment, and government.…

  • Machine Learners

    Machine Learners
    av Adrian Mackenzie

    Häftad - 2017 - Engelska - ISBN: 9780262537865

    If machine learning transforms the nature of knowledge, does it also transform the practice of critical thought?Machine learning-programming computers to learn from data-has spread across scientific disciplines, media, entertainment, and government.…

  • Life after Privacy

    Life after Privacy
    av Firmin DeBrabander

    Häftad - 2020 - Engelska - ISBN: 9781108811910

    Privacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this hig…

  • Life after Privacy

    Life after Privacy
    av Firmin DeBrabander

    Inbunden - 2020 - Engelska - ISBN: 9781108491365

    Privacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this hig…

  • Contagious

    Contagious
    av Jonah Berger

    Pocket - 2014 - Engelska - ISBN: 9781471111709

    How to make products, ideas and behaviours really catch on.

  • The Order of Sounds

    The Order of Sounds
    av Francois J. Bonnet

    Häftad - 2018 - Engelska - ISBN: 9780993045875

    This study of the subtlety, complexity, and variety of modes of hearing maps out a "sonorous archipelago"-a heterogeneous set of shifting sonic territories shaped by the vicissitudes of desire and discourse.Profoundly intimate yet immediately giving…

  • Kids and Branding in a Digital World

    Kids and Branding in a Digital World
    av Barry Gunter

    Häftad - 2015 - Engelska - ISBN: 9781784992453

    This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As cons…

  • Kids and Branding in a Digital World

    Kids and Branding in a Digital World
    av Barry Gunter

    Inbunden - 2015 - Engelska - ISBN: 9780719097874

    This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As cons…

  • Merchandising

    Merchandising
    av Georg Herter

    Häftad - 2019 - Tyska - ISBN: 9783749469000

  • Nauti tyhjyydestä ja muita vastamainoksia

    Nauti tyhjyydestä ja muita vastamainoksia
    av Jari Tamminen

    Danskt band - 2019 - Finska - ISBN: 9789523512269

    Julkinen tila vilkkuu mainosten valoja ja media pursuu värikkäänä niiden seireenin laulua. Mainokset määrittävät sen, mitä kulutamme, kuinka elämme ja millaisen identiteetin rakennamme itsellemme. Usein emme kuitenkaan kiinnitä sen tarkempaa huomiot…

  • Social Media Marketing for Influencer

    Social Media Marketing for Influencer

    Häftad - 2021 - Engelska - ISBN: 9781802640090

    55% OFF for bookstores Would you like to become an Influencer?Your customer will never stop to use this amazing book on SOCIAL MEDIA MARKETING. The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales…

  • Networked Press Freedom

    Networked Press Freedom
    av Mike Ananny

    Inbunden - 2018 - Engelska - ISBN: 9780262037747

    Reimagining press freedom in a networked era: not just a journalist's right to speak but also a public's right to hear.In Networked Press Freedom, Mike Ananny offers a new way to think about freedom of the press in a time when media systems are in f…

  • Werbung Im Sozialismus

    Werbung Im Sozialismus
    av Sabine Randhage

    Inbunden - 2013 - Tyska - ISBN: 9783631643181

    Werbung im Sozialismus? Es gab sie tatsachlich. Doch wie gestaltete sich diese andere deutsche, weil sozialistische Werbung, vor allem im Hinblick auf den Sprachgebrauch? Basierend auf der empirisch-heuristischen Analyse eines umfangreichen Korpus v…

  • Der Goldene Funke 2012: Vertrauensmanagement - Kommunikation, Mitarbeiter, Innovation

    Der Goldene Funke 2012: Vertrauensmanagement - Kommunikation, Mitarbeiter, Innovation

    Inbunden - 2012 - Tyska - ISBN: 9783832976446

    Seit zwolf Jahren zeichnet der Deutsche Preis fur Wirtschaftskommunikation die beste deutsche Unternehmenskommunikation aus. In diesem Jahr wird der gesamte deutschsprachige Raum betrachtet. Eine unabhangige, interdisziplinare Jury aus Studenten der…

  • Advertising, Society, and Consumer Culture

    Advertising, Society, and Consumer Culture
    av Roxanne Hovland

    Inbunden - 2010 - Engelska - ISBN: 9780765615466

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising com…

  • Advertising, Society, and Consumer Culture

    Advertising, Society, and Consumer Culture
    av Roxanne Hovland

    Häftad - 2010 - Engelska - ISBN: 9780765615473

    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising com…

  • Italian Olive Oil Tins

    Italian Olive Oil Tins
    av Emanuela Rossi

    Inbunden - 2020 - Engelska - ISBN: 9788836642021

    The Guatelli Collection is the most important collection of tin boxes for olive oil, from those for export to the ones destined for the domestic market, produced between the end of the nineteenth century and the end of the Second World War.The prest…

  • Public Relations / Oeffentlichkeitsarbeit

    Public Relations / Oeffentlichkeitsarbeit

    Häftad - 1993 - Engelska - ISBN: 9783631428665

    Bei dem vorliegenden Band handelt es sich um eine nach systematischen Gesichtspunkten strukturierte Textsammlung, in der sowohl die historischen Phasen als auch die aktuellen Entwicklungslinien des Gesamtkomplexes PR/Offentlichkeitsarbeit vorgestell…

  • Vaikuttamista ja valintoja

    Vaikuttamista ja valintoja

    e-bok - 2019 - Finska - ISBN: 9789524955997

    Teos esittelee kulutuksen ja mainonnan tutkimuksen keskeisiä keskusteluja. Siinä tarkastellaan suomalaisen mainonnan historiaa sekä kulutuksen ja mainonnan yleisiä aiheita, kuten suostuttelua mainonnassa, kuluttajayleisöä, mainonnan sääntelyä ja suk…

  • The Power of Experiments

    The Power of Experiments
    av Michael Luca

    Inbunden - 2020 - Engelska - ISBN: 9780262043878

    How organizations-including Google, StubHub, Airbnb, and Facebook-learn from experiments in a data-driven world.Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwit…

  • Pop Brands

    Pop Brands
    av Nicholas Carah

    Häftad - 2010 - Engelska - ISBN: 9781433105654

    Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are…

  • Pop Brands

    Pop Brands
    av Nicholas Carah

    Inbunden - 2010 - Engelska - ISBN: 9781433105647

    Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are…

  • Das Kom-Konzept

    Das Kom-Konzept
    av Matthias Hartig

    Häftad - 1991 - Tyska - ISBN: 9783261044051

    Das Buch zielt auf eine Darstellung kommunikativen Handelns in Wirtschaft und Gesellschaft. Dies betrifft sowohl die Anforderungen an erfolgreiches kommunikatives Handeln als auch die Optimierungsmoglichkeiten. Insbesondere wird die Verbindung von P…

  • Offline Matters Cards: Truth or Dare?

    Offline Matters Cards: Truth or Dare?
    av Jess Henderson

    Övrigt - 2021 - Engelska - ISBN: 9789063696078

    Do you dare to step away from the social media mandate? Are you ready to challenge yourself beyond the automatic solutions of creative work today? Can we break from business-as-usual and find alternative ways of approach? Following the publication o…

  • Sport, Beer, and Gender

    Sport, Beer, and Gender

    Inbunden - 2008 - Engelska - ISBN: 9781433104886

    Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashio…

  • Sport, Beer, and Gender

    Sport, Beer, and Gender

    Häftad - 2008 - Engelska - ISBN: 9781433100765

    Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashio…

  • Social Media Marketing for Influencer

    Social Media Marketing for Influencer

    Inbunden - 2021 - Engelska - ISBN: 9781802640137

    55% OFF for bookstores Would you like to become an Influencer?Your customer will never stop to use this amazing book on SOCIAL MEDIA MARKETING. The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales…

  • Marketing En Redes Sociales Para Influenciador

    Marketing En Redes Sociales Para Influenciador

    Inbunden - 2021 - Spanska - ISBN: 9781802640021

    + 55% DE DESCUENTO para librer as Te gustar a convertirte en un Influencer? Tu cliente nunca dejar de usar este incre ble libro sobre el marketing en redes sociales. El mundo del marketing est cambiando. Ya no estamos sujetos al tedioso proceso d…

  • Marketing En Redes Sociales Para Influenciador

    Marketing En Redes Sociales Para Influenciador

    Häftad - 2021 - Spanska - ISBN: 9781802640014

  • The Oxford Handbook of Music and Advertising

    The Oxford Handbook of Music and Advertising

    Inbunden - 2021 - Engelska - ISBN: 9780190691240

    The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's uni…

  • The Charisma Machine

    The Charisma Machine
    av Morgan G. Ames

    Häftad - 2019 - Engelska - ISBN: 9780262537445

    A fascinating examination of technological utopianism and its complicated consequences.In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why-despite its failures-the same utopian vis…

  • Consuming Dance

    Consuming Dance
    av Colleen T. Dunagen

    Inbunden - 2018 - Engelska - ISBN: 9780190491369

    Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Duna…

  • Consuming Dance

    Consuming Dance
    av Colleen T. Dunagen

    Häftad - 2018 - Engelska - ISBN: 9780190491376

    Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Duna…

  • Advertising and Violence

    Advertising and Violence
    av Nora J. Rifon

    Inbunden - 2014 - Engelska - ISBN: 9780765642684

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapt…

  • Advertising and Violence

    Advertising and Violence
    av Nora J. Rifon

    Häftad - 2014 - Engelska - ISBN: 9780765642691

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapt…

  • Faked in China

    Faked in China
    av Fan Yang

    Häftad - 2015 - Engelska - ISBN: 9780253018465

    Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the glob…

  • Blowing Up the Brand

    Blowing Up the Brand

    Inbunden - 2010 - Engelska - ISBN: 9781433108662

    This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performance…

  • Blowing Up the Brand

    Blowing Up the Brand

    Häftad - 2010 - Engelska - ISBN: 9781433108679

    This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performance…