Denna webbshop är stängd för köp.
Klicka här för mer information

Growth Hacking For Dummies
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 202005
  • Antal sidor: 256
  • Vikt i gram: 348
  • ISBN10:1119612136
  • ISBN13:9781119612131

Growth Hacking For Dummies


Hack your business growth the scientific wayAirbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole organization-or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents-product managers, data analysts, programmers, creatives, and yes, marketers-to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.Soup to nuts: get a full overview of the growth hacking process and toolsAppliance of science: how to build and implement concept-testing modelsComing together: pick up best practices for building a cross-disciplinary teamFollow the data: find out what your customers really wantYou know you can't just stay still-start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Skotten i Köpenhamn :  ett reportage om
Vintermörker :  samlade spänningshistori
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
av Burton, Jessie
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica