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The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 199305
  • Antal sidor: 256
  • Vikt i gram: 195
  • ISBN10:088730639X
  • ISBN13:9780887306396

The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business

(Häftad)
Beskrivning:

Total Commitment to the Customer:

The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

  • Finding the Invisible Truth about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way

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