Denna webbshop är stängd för köp.
Klicka här för mer information

The Commercial Appropriation of Personality
  • Bandtyp: Inbunden
  • Språk: Engelska
  • Utgiven: 20020815
  • Antal sidor: 404
  • Vikt i gram: 760
  • ISBN10:0521800145
  • ISBN13:9780521800143

The Commercial Appropriation of Personality

(Inbunden)
Beskrivning:

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

Kundrecensioner och bloggar

Sök fler böcker:

Kunder som köpt denna bok har
även köpt:
Skotten i Köpenhamn :  ett reportage om
Uppgång och fall
Uppgång och fall
av Strömquist, Liv
Den allvarsamma leken
Den allvarsamma leken
av Söderberg, Hjalmar
Miniatyrmakaren
Miniatyrmakaren
av Burton, Jessie
Min mors självbiografi
Min mors självbiografi
av Kincaid, Jamaica