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The Strategic Management of Information Systems
  • Bandtyp: Häftad
  • Språk: Engelska
  • Utgiven: 201604
  • Antal sidor: 504
  • Upplaga: 4th Edition, 
    Vikt i gram: 1050
  • ISBN10:047003467X
  • ISBN13:9780470034675

The Strategic Management of Information Systems

(Häftad)
Beskrivning:

* A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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