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Purple Cow
  • Bandtyp: Storpocket
  • Språk: Engelska
  • Utgiven: 200501
  • Antal sidor: 160
  • Vikt i gram: 117
  • ISBN10:014101640X
  • ISBN13:9780141016405

Purple Cow

(Storpocket)
Beskrivning:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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