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  • This is Service Design Thinking. Basics - Tools - Cases

    This is Service Design Thinking. Basics - Tools - Cases
    av Marc Stickdorn

    Pocket - 2014 - Engelska - ISBN: 9789063692797

    This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and servic…

  • Events Management

    Events Management
    av Glenn A.J. Bowdin

    Häftad - 2010 - Engelska - ISBN: 9781856178181

    Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:introduces the concepts of event planning and managementpresents the study of events man…

  • Exploring Public Relations

    Exploring Public Relations
    av Ralph Tench, Liz Yeomans

    Pocket - 2017 - Engelska - ISBN: 9781292112183

    Revised edition of Public relations, 2013.

  • Corporate communication - a guide to theory and practice

    Corporate communication - a guide to theory and practice

    Häftad - 2020 - Engelska - ISBN: 9781526491978

    The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent…

  • Crisis Communications

    Crisis Communications
    av Kathleen Fearn-Banks

    Häftad - 2016 - Engelska - ISBN: 9781138923744

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as…

  • Crisis Communications

    Crisis Communications
    av Kathleen Fearn-Banks

    Inbunden - 2016 - Engelska - ISBN: 9781138923737

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as…

  • May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

    May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
    av Mish Slade

    Häftad - 2016 - Engelska - ISBN: 9780993497216

    Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who c…

  • Digital Trust

    Digital Trust
    av Barry Connolly

    Inbunden - 2020 - Engelska - ISBN: 9781472961341

    Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct,…

  • The Public Relations Handbook

    The Public Relations Handbook

    Häftad - 2016 - Engelska - ISBN: 9781138890961

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook

    The Public Relations Handbook

    Inbunden - 2016 - Engelska - ISBN: 9781138890954

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The New Rules of Marketing and PR

    The New Rules of Marketing and PR
    av David Meerman Scott

    Häftad - 2020 - Engelska - ISBN: 9781119651543

    The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to…

  • Narrative and Numbers: The Value of Stories in Business

    Narrative and Numbers: The Value of Stories in Business
    av Aswath Damodaran

    Inbunden - 2017 - Engelska - ISBN: 9780231180481

    How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story…

  • Political Public Relations

    Political Public Relations

    Häftad - 2019 - Engelska - ISBN: 9781138484054

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.The book continues its international orientation in order to fully cont…

  • Political Public Relations

    Political Public Relations

    Inbunden - 2019 - Engelska - ISBN: 9781138484047

    The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.The book continues its international orientation in order to fully cont…

  • Trust Me I'm Lying

    Trust Me I'm Lying
    av Ryan Holiday

    Pocket - 2018 - Engelska - ISBN: 9781788160063

    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politi…

  • It's Not Just PR

    It's Not Just PR
    av W. Timothy Coombs

    Häftad - 2013 - Engelska - ISBN: 9781118554005

    In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowle…

  • Trust Me, I'm Lying

    Trust Me, I'm Lying
    av Ryan Holiday

    Häftad - 2013 - Engelska - ISBN: 9781591846284

    You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know…

  • Strategic Planning for Public Relations

    Strategic Planning for Public Relations
    av Ronald D. Smith

    Häftad - 2017 - Engelska - ISBN: 9781138282063

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly…

  • Strategic Planning for Public Relations

    Strategic Planning for Public Relations
    av Ronald D. Smith

    Inbunden - 2017 - Engelska - ISBN: 9781138282056

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly…

  • Public Relations Theory II

    Public Relations Theory II

    Häftad - 2006 - Engelska - ISBN: 9780805833850

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related t…

  • Public Relations Theory II

    Public Relations Theory II

    Inbunden - 2006 - Engelska - ISBN: 9780805833843

    The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related t…

  • Ongoing Crisis Communication

    Ongoing Crisis Communication
    av Timothy Coombs

    Häftad - 2019 - Engelska - ISBN: 9781544328690

    Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management - pre-crisis, crisis…

  • Becoming a Public Relations Writer

    Becoming a Public Relations Writer
    av Ronald D. Smith

    Häftad - 2019 - Engelska - ISBN: 9780367281571

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn…

  • Becoming a Public Relations Writer

    Becoming a Public Relations Writer
    av Ronald D. Smith

    Inbunden - 2019 - Engelska - ISBN: 9780367281595

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn…

  • Badass - Making Users Awesome

    Badass - Making Users Awesome
    av Kathy Sierra

    Häftad - 2015 - Engelska - ISBN: 9781491919019

    Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy.…

  • The Routledge Handbook of Strategic Communication

    The Routledge Handbook of Strategic Communication

    Häftad - 2019 - Engelska - ISBN: 9780367367732

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the…

  • The Routledge Handbook of Strategic Communication

    The Routledge Handbook of Strategic Communication

    Inbunden - 2014 - Engelska - ISBN: 9780415530019

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the…

  • The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview

    The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview
    av Brad Phillips

    Häftad - 2012 - Engelska - ISBN: 9780988322004

    Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those…

  • Say It With Charts: The Executive's Guide to Visual Communication

    Say It With Charts: The Executive's Guide to Visual Communication
    av Gene Zelazny
    (1 recension)

    Inbunden - 2001 - Engelska - ISBN: 9780071369978

    This is today's most comprehensive, up-to-date business presentation guidebook. It provides easy-to-follow tools and strategies for creating powerful, interactive business presentations. As a professional, your career relies on reaching audiences, c…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9780486836584

    Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2011 - Engelska - ISBN: 9781935439264

    A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic "Crystallizing Public Opinion" set down the principles that corporations and government have used to influence public attitudes over the past century. A primer…

  • Organizational Crisis Communication

    Organizational Crisis Communication
    av Finn Frandsen

    Häftad - 2016 - Engelska - ISBN: 9781446297063

    When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective o…

  • Organizational Crisis Communication

    Organizational Crisis Communication
    av Finn Frandsen

    Inbunden - 2016 - Engelska - ISBN: 9781446297056

    When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective o…

  • Pitch Perfect

    Pitch Perfect
    av Bill McGowan

    Häftad - 2016 - Engelska - ISBN: 9780062472939

    During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career o…

  • Dear Chairman

    Dear Chairman
    av Jeff Gramm

    Inbunden - 2016 - Engelska - ISBN: 9780062369833

    A sharp and illuminating history of one of capitalism's longest running tensions-the conflicts of interest among public company directors, managers, and shareholders-told through entertaining case studies and original letters from some of our most l…

  • Events Design and Experience

    Events Design and Experience
    av Graham Berridge

    Häftad - 2006 - Engelska - ISBN: 9780750664530

    For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' b…

  • Events Design and Experience

    Events Design and Experience
    av Graham Berridge

    Inbunden - 2015 - Engelska - ISBN: 9781138128361

    For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' b…

  • Narrative Organizations

    Narrative Organizations
    av Christine Erlach

    Inbunden - 2020 - Engelska - ISBN: 9783662614204

    This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective fr…

  • Public Relations and Social Theory

    Public Relations and Social Theory

    Häftad - 2018 - Engelska - ISBN: 9781138281301

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on…

  • Public Relations and Social Theory

    Public Relations and Social Theory

    Inbunden - 2018 - Engelska - ISBN: 9781138281295

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on…

  • Narratives of Crisis

    Narratives of Crisis
    av Matthew Seeger

    Häftad - 2016 - Engelska - ISBN: 9780804799515

    How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society…

  • Understanding E-Government

    Understanding E-Government
    av Vincent Homburg

    Häftad - 2008 - Engelska - ISBN: 9780415430944

    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzwor…

  • Understanding E-Government

    Understanding E-Government
    av Vincent Homburg

    Inbunden - 2008 - Engelska - ISBN: 9780415430937

    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzwor…

  • Language in Business, Language at Work

    Language in Business, Language at Work
    av Erika Darics

    Häftad - 2018 - Engelska - ISBN: 9780230298422

    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts,…

  • Lunch With The Wild Frontiers

    Lunch With The Wild Frontiers
    av Phill Savidge

    Häftad - 2019 - Engelska - ISBN: 9781911036494

    Jane Savidge is widely credited as being the main instigator of the Britpop music movement that swept the UK in the mid-1990s. Savidge was co-founder and head of legendary public relations company Savage and Best, the company that represented most o…

  • Communicate in a Crisis

    Communicate in a Crisis
    av Kate Hartley

    Häftad - 2019 - Engelska - ISBN: 9780749486501

    Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by soc…

  • Communicate in a Crisis

    Communicate in a Crisis
    av Kate Hartley

    Inbunden - 2019 - Engelska - ISBN: 9780749498924

    Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by soc…

  • Sport and the Media

    Sport and the Media
    av Matthew Nicholson

    Häftad - 2015 - Engelska - ISBN: 9780415839822

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the co…

  • Sport and the Media

    Sport and the Media
    av Matthew Nicholson

    Inbunden - 2015 - Engelska - ISBN: 9780415839815

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the co…

  • Groundswell: Winning in a World Transformed by Social Technologies

    Groundswell: Winning in a World Transformed by Social Technologies
    av Charlene Li, Josh Bernoff

    Häftad - 2011 - Engelska - ISBN: 9781422161982

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities…

  • Successful Employee Communications

    Successful Employee Communications
    av Sue Dewhurst

    Häftad - 2019 - Engelska - ISBN: 9780749484521

    Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the c…

  • HBR Guide to Better Business Writing (HBR Guide Series)

    HBR Guide to Better Business Writing (HBR Guide Series)
    av Bryan A. Garner

    Häftad - 2013 - Engelska - ISBN: 9781422184035

    DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if y…

  • Journalism and PR

    Journalism and PR
    av John Lloyd

    Häftad - 2014 - Engelska - ISBN: 9781784530624

    Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the ga…

  • Social Media Management

    Social Media Management
    av Amy Van Looy

    Inbunden - 2015 - Engelska - ISBN: 9783319219899

    This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create busines…

  • The Illustrated Guide to the Content Analysis Research Project

    The Illustrated Guide to the Content Analysis Research Project
    av Patricia Swann

    Häftad - 2020 - Engelska - ISBN: 9781138605121

    The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.Author Patricia Swann provides a colorful, step-by-step guide to developing a typical…

  • The Illustrated Guide to the Content Analysis Research Project

    The Illustrated Guide to the Content Analysis Research Project
    av Patricia Swann

    Inbunden - 2020 - Engelska - ISBN: 9781138605114

    The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.Author Patricia Swann provides a colorful, step-by-step guide to developing a typical…

  • Networking With the Affluent

    Networking With the Affluent
    av Thomas Stanley

    Häftad - 1997 - Engelska - ISBN: 9780070610484

    This title is from the "New York Times" bestselling author of "The Millionaire Next Door", the classic guide on how to network with the affluent client. 'Tom Stanley's ideas regarding Networking with the Affluent and Their Advisors have produced str…

  • Public Relations History

    Public Relations History
    av Cayce Myers

    Häftad - 2020 - Engelska - ISBN: 9781138491410

    This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.…

  • Public Relations History

    Public Relations History
    av Cayce Myers

    Inbunden - 2020 - Engelska - ISBN: 9781138491403

    This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment.…

  • Event Design Handbook

    Event Design Handbook
    av Roel Frissen

    Häftad - 2016 - Engelska - ISBN: 9789063694340

    Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to…

  • Public Relations, Society & Culture

    Public Relations, Society & Culture

    Häftad - 2011 - Engelska - ISBN: 9780415572743

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valu…

  • Public Relations, Society & Culture

    Public Relations, Society & Culture

    Inbunden - 2011 - Engelska - ISBN: 9780415572736

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valu…

  • Public Relations As Activism

    Public Relations As Activism
    av Derina R. Holtzhausen

    Häftad - 2013 - Engelska - ISBN: 9780415743815

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key…

  • Public Relations As Activism

    Public Relations As Activism
    av Derina R. Holtzhausen

    Inbunden - 2011 - Engelska - ISBN: 9780805855234

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two…

  • A Wall Street Guidebook for Journalism and Strategic Communication

    A Wall Street Guidebook for Journalism and Strategic Communication
    av Alecia Swasy

    Häftad - 2020 - Engelska - ISBN: 9780367348069

    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is fo…

  • A Wall Street Guidebook for Journalism and Strategic Communication

    A Wall Street Guidebook for Journalism and Strategic Communication
    av Alecia Swasy

    Inbunden - 2020 - Engelska - ISBN: 9780367348038

    A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals with the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is fo…

  • Snap

    Snap
    av Patti Wood

    Pocket - 2012 - Engelska - ISBN: 9781577319399

    What do people think when they meet you? Why do you instantly like -- or dislike -- someone? People are hardwired to size one another up, processing thousands of units of nonverbal data in the time it takes to snap one's fingers. Premier body langua…

  • Lean Human Resources

    Lean Human Resources
    av Cheryl M. Jekiel

    Inbunden - 2020 - Engelska - ISBN: 9781138595415

    Encouraging a long overdue shift in thinking, this second edition of this groundbreaking book provides managers and executives with the means to maximize employee potential by first showing them how to increase the improvement power of their HR depa…

  • Lean Human Resources

    Lean Human Resources
    av Cheryl M. Jekiel

    Häftad - 2020 - Engelska - ISBN: 9781138595385

    Encouraging a long overdue shift in thinking, this second edition of this groundbreaking book provides managers and executives with the means to maximize employee potential by first showing them how to increase the improvement power of their HR depa…

  • Visual Public Relations

    Visual Public Relations

    Inbunden - 2018 - Engelska - ISBN: 9781138064669

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent dev…