A follow-up to the author's highly successful Power Base Selling.* Ideal for any kind of salesperson.
Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How S…
Wirtschaftsprufer stehen in jungster Zeit vermehrt im Kreuzfeuer der Kritik. Die Vertrauenswurdigkeit ihrer Urteile wird in Zweifel gezogen. Gleichzeitig werden Verbesserungen bei der Gewahrleistung der Prufungsqualitat angemahnt. Die Einschatzung d…
During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, c…
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than…
With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes ro…
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms…
Este es un libro para aumentar nuestras habilidades y, de la misma forma, aumentar nuestros sue os. En ventas, relaciones humanas, negociaci n o realizar cualquier deporte, persuadir o influir es la pieza clave que resuelve el rompecabezas de por qu…
If there is an X PRIZE for collaborative thought leadership of the social ecosystem, this book would get it. Dr. Peter H. Diamandis Chairman and CEO, X PRIZE Foundation The World that Changes the World is thought leadership at its best envisioning t…
The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena…
Peer-to-Peer (P2P) networks allow individuals to share digital content files in real time. They facilitate communication and promote community without hierarchy or strict control. This book applies economic principles to analyze and understand the P…
You want Pinterest's Pines to turn into money?If your answer is, "of course"... Let me tell you that I am very happy with your answer and that you are in the right place.In this practical guide on How to transform your pinterest account into a money…
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems wh…
Zur Ermittlung von Verbraucherpraferenzen wird in der modernen Marktforschung vielfaltig die Conjoint-Analyse als multivariate Analysemethode eingesetzt. Dieses Verfahren zeichnet sich durch eine hohe Realitatsnahe gegenuber der tatsachlichen Kaufen…
Bei einem harter werdenden europaischen und weltweiten Wettbewerb gehort die Marketing-Budgetierung in zahlreichen Branchen zu den zentralen Erfolgsfaktoren der Unternehmensstrategie. Vor diesem Hintergrund steht im Mittelpunkt dieses Buches eine sy…
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written wit…
The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust…
Les messages publicitaires contenus dans trois types de supports, hebdomadaires, illustres, quotidiens regionaux et locaux, sont analyses en vue d'etudier la relation entre le volume publicitaire, le type de produit faisant l'objet d'une annonce et…
This is a facsimile reprint of the very first comprehensive Handbook of advertising published in 1913 in America. Advertising became an important tool of commerce in the nineteenth century, and as many advertising agencies and associations were form…
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updat…
Neueste Entwicklungen im Bereich der Praferenzmessung und der Conjoint-Analyse im Speziellen gehen dahin, bei der Prasentation von Produkten anstelle traditioneller abstrakter Beschreibungen virtuelle Produkte zu verwenden. Die Virtualisierung erfol…
In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Branding in a Competitive Marketplace discusses core issues in brand manageme…
Spurred on by ground-breaking innovation from a coterie of underground artists world-wide, many of whom are renowned exponents of graffiti, the sticker craze answers a need for instant coverage via a barely conspicious action. Prepared in advance fr…
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, No…
The digital marketing strategy is the combination of activities that help you attain your organization objectives through carefully identified online marketing channels. These channels include paid, earned, and obtained media, and can all guidance a…
Traditionally International Marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, ve…
In today's Internet era, the importance of having an online presence cannot be overstated and one of the Internet's biggest platforms is YouTube. The website sees roughly 15 billion visitors a month, which offers a lot of opportunity for anyone who…
The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely.…
What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing activ…
This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the…
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or along…
Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europaischer Richtliniensetzung und nationaler Gesetzgebungen. Die Liberalisierung der europaischen Telekommunikationsmarkte hat zu erheblic…
Erstmalig liegen wissenschaftlich solide Untersuchungen uber Faktoren, die den Erfolg in der Pflegeheimbranche bestimmen, vor. Auf der Grundlage einer sorgfaltigen theoretischen Fundierung werden Untersuchungshypothesen abgeleitet und anhand empiris…
Aufgrund zunehmenden Wettbewerbs und rucklaufiger staatlicher Forderung hangt der Erfolg von Nonprofit-Organisationen immer starker von der Marktorientierung ab. Im vorliegenden Buch wird deshalb nicht nur das klassische Marketing auf nicht-kommerzi…
El xito de MLM En Twitter La M quina Secreta de la Genearci n - Estrategia de Medios Sociales Probada Para Marketing Directo Anne Schlosser Marketing de Redes para Twitter La m quina secreta MLM Lead Generation Probada estrategia de medios sociales…
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…
Most companies understand that customer satisfaction and loyalty are essential to their success. But few companies know how to link their customer's needs with their organization's processes to create the best customer experience possible. Instead,…
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon a…
