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  • Persuasive Advertising

    Persuasive Advertising
    av J. Armstrong

    Häftad - 2010 - Engelska - ISBN: 9781349511891

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve succes…

  • How To Write Better Copy

    How To Write Better Copy
    av Steve Harrison

    Storpocket - 2016 - Engelska - ISBN: 9781509814572

    Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to ado…

  • Fascinate, Revised and Updated

    Fascinate, Revised and Updated
    av Sally Hogshead

    Inbunden - 2016 - Engelska - ISBN: 9780062206480

    Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your br…

  • Experiential Marketing

    Experiential Marketing
    av Shirra Smilansky

    Häftad - 2017 - Engelska - ISBN: 9780749480967

    The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes…

  • Key Person of Influence

    Key Person of Influence
    av Daniel Priestley

    Häftad - 2014 - Engelska - ISBN: 9781781331095

  • Kapferer on Luxury

    Kapferer on Luxury
    av Jean Noel Kapferer

    Inbunden - 2016 - Engelska - ISBN: 9780749479121

    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful artic…

  • Reklam och propaganda under svenskt 1930-tal

    Reklam och propaganda under svenskt 1930-tal
    av Elin Gardeström

    Danskt band - 2018 - Svenska - ISBN: 9789188663405

    Vad var reklam?Under 1930-talet var reklam ett nytt modernt fenomen som det fästes visionära förhoppningar vid. Reklamen skulle tjäna samhället och bygga framtiden, menade företrädare för den framväxande näringsgren som reklam var. Reklamen skulle s…

  • How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content

    How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content
    av Paul Lima

    Häftad - 2014 - Engelska - ISBN: 9781927710081

  • Eating the Big Fish

    Eating the Big Fish
    av Adam Morgan

    Inbunden - 2009 - Engelska - ISBN: 9780470238271

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.…

  • Emotional Branding: The New Paradigm for Connecting Brands to People

    Emotional Branding: The New Paradigm for Connecting Brands to People
    av Marc Gobe

    Häftad - 2010 - Engelska - ISBN: 9781581156720

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing a…

  • Creating Passion Brands

    Creating Passion Brands
    av Helen Edwards, Derek Day, Helen Edwards

    Pocket - 2007 - Engelska - ISBN: 9780749447625

    At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consu…

  • No B.S. Guide to Brand-Building by Direct Response

    No B.S. Guide to Brand-Building by Direct Response
    av Dan S. Kennedy

    Häftad - 2014 - Engelska - ISBN: 9781599185330

    Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY,…

  • SEO for Business 2019

    SEO for Business 2019
    av Alexander Morgan

    Inbunden - 2019 - Engelska - ISBN: 9781999177010

    Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a gre…

  • SEO for Business 2019

    SEO for Business 2019
    av Alexander Morgan

    Häftad - 2019 - Engelska - ISBN: 9781999177003

    Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days.

  • The Luxury Strategy

    The Luxury Strategy
    av Jean Noel Kapferer

    Inbunden - 2012 - Engelska - ISBN: 9780749464912

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and compa…

  • Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer

    Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
    av Dan S. Kennedy

    Inbunden - 2018 - Engelska - ISBN: 9781946633743

    MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that h…

  • Selling the Wheel

    Selling the Wheel
    av Jeff Cox

    Häftad - 2001 - Engelska - ISBN: 9780684856018

    Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a st…

  • The Media Handbook

    The Media Handbook
    av Helen Katz

    Häftad - 2019 - Engelska - ISBN: 9781138352643

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes…

  • The Media Handbook

    The Media Handbook
    av Helen Katz

    Inbunden - 2019 - Engelska - ISBN: 9781138352636

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes…

  • Films that Sell

    Films that Sell

    Häftad - 2016 - Engelska - ISBN: 9781844578917

    While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the…

  • The Market Maker's Edge:  A Wall Street Insider Reveals How to:  Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and Technical Analysis; Control Your Trading Environment Every Day, Every Trade

    The Market Maker's Edge: A Wall Street Insider Reveals How to: Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and Technical Analysis; Control Your Trading Environment Every Day, Every Trade
    av Josh Lukeman

    Häftad - 2003 - Engelska - ISBN: 9780071412742

    Active traders must get inside the head of the all-important market maker - "The Ax" - before they can begin to truly compete. This work takes an inside look at how axes think, what they look for, and how they can be beat.

  • Chutzpah & Chutzpah

    Chutzpah & Chutzpah
    av Richard Myers

    Inbunden - 2017 - Engelska - ISBN: 9781782436584

    This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable succ…

  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    av Rory Sutherland

    Inbunden - 2019 - Engelska - ISBN: 9780062388414

    HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR) and the don of modern advertising (Sunday Times)--explores the art and science of conjuring irresistible products and ideas.Sutherland, t…

  • Wish You Were Here: The Branding of Stockholm and Destinations

    Wish You Were Here: The Branding of Stockholm and Destinations
    av Julian Stubbs

    Häftad - 2011 - Engelska - ISBN: 9781456414238

  • Why It Sells

    Why It Sells
    av Marcel Danesi

    Häftad - 2007 - Engelska - ISBN: 9780742555457

    Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the…

  • Why It Sells

    Why It Sells
    av Marcel Danesi

    Inbunden - 2007 - Engelska - ISBN: 9780742555440

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explor…

  • Under Think It

    Under Think It
    av Adam Pierno

    Häftad - 2017 - Engelska - ISBN: 9780999399002

    Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into…

  • Brain Surfing

    Brain Surfing
    av Heather Lefevre

    Häftad - 2015 - Engelska - ISBN: 9780996854603

  • Hidden Persuasion

    Hidden Persuasion
    av Marc Andrews

    Häftad - 2019 - Engelska - ISBN: 9789063695316

    Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do…

  • Hidden Persuasion

    Hidden Persuasion
    av Marc Andrews

    Inbunden - 2013 - Engelska - ISBN: 9789063693145

    Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do…

  • Brand Portfolio Strategy

    Brand Portfolio Strategy
    av David A. Aaker

    Häftad - 2020 - Engelska - ISBN: 9781982146528

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create…

  • Public Relations, Branding and Authenticity

    Public Relations, Branding and Authenticity
    av Sian Rees

    Inbunden - 2020 - Engelska - ISBN: 9780367077655

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. T…

  • Crystallizing Public Opinion (Original Classic)

    Crystallizing Public Opinion (Original Classic)
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9781722502805

  • Absolut Book

    Absolut Book
    av Richard W. Lewis

    Pocket - 1996 - Engelska - ISBN: 9781885203298

    The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ad…

  • Primalbranding

    Primalbranding
    av Patrick Hanlon

    Häftad - 2011 - Engelska - ISBN: 9781451655315

    "Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books…

  • How to Make Your Advertising Make Money

    How to Make Your Advertising Make Money
    av John Caples

    Häftad - 2012 - Engelska - ISBN: 9781607964612

  • Marketing Automation Unleashed: The Strategic Path for B2B Growth

    Marketing Automation Unleashed: The Strategic Path for B2B Growth
    av Casey Cheshire

    Häftad - 2020 - Engelska - ISBN: 9781599327389

    The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth explo…

  • Ultimate Guide to Instagram for Business

    Ultimate Guide to Instagram for Business
    av Kim Walsh-Phillips

    Häftad - 2017 - Engelska - ISBN: 9781599186023

    SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get y…

  • Sport, Culture and Advertising

    Sport, Culture and Advertising

    Häftad - 2004 - Engelska - ISBN: 9780415339926

    Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal…

  • Sport, Culture and Advertising

    Sport, Culture and Advertising

    Inbunden - 2004 - Engelska - ISBN: 9780415339919

    Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal…

  • Creative Advertising

    Creative Advertising
    av Mario Pricken

    Häftad - 2008 - Engelska - ISBN: 9780500287330

    What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising…

  • Film History Through Trade Journal Art, 1916-1920

    Film History Through Trade Journal Art, 1916-1920
    av Jeff Codori

    Häftad - 2019 - Engelska - ISBN: 9781476676173

    The period in film history between the regimentation of the Edison Trust and the vertical integration of the Studio System-roughly 1916 through 1920-was a time of structural and artistic experimentation for the American film industry. As the nature…

  • The Practical Pocket Guide to Account Planning

    The Practical Pocket Guide to Account Planning
    av Chris Kocek

    Häftad - 2013 - Engelska - ISBN: 9780989284905

  • Emotionomics

    Emotionomics
    av Dan Hill

    Häftad - 2010 - Engelska - ISBN: 9780749461898

    'I believe that 'emotion' is where it's at' Tom PetersFor far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many co…

  • Thoughts on Design

    Thoughts on Design
    av Paul Rand

    Häftad - 2003 - Engelska - ISBN: 9780811875448

    One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design sho…

  • Key Person of Influence

    Key Person of Influence
    av Kevin Harrington

    Häftad - 2015 - Engelska - ISBN: 9781781331163

  • Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

    Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
    av Rick Page

    Häftad - 2003 - Engelska - ISBN: 9780071418713

    Put your team on top with winning B2B sales strategies and techniques. "No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in "Hope Is Not a Strategy"." - Geoffrey Moore…

  • A Cannes Lions Jury Presents: The Art of Branded Entertainment

    A Cannes Lions Jury Presents: The Art of Branded Entertainment

    Häftad - 2018 - Engelska - ISBN: 9780720620580

    Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their powe…

  • All-American Ads of the 50s

    All-American Ads of the 50s

    Inbunden - 2018 - Engelska - ISBN: 9783836551328

    As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted…

  • Marketing Rebellion

    Marketing Rebellion
    av Mark W Schaefer

    Inbunden - 2019 - Engelska - ISBN: 9781733553308

    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides…

  • Marketing Rebellion

    Marketing Rebellion
    av Mark W Schaefer

    Inbunden - 2019 - Engelska - ISBN: 9780578419862

    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides…

  • The Ultimate Marketing Plan

    The Ultimate Marketing Plan
    av Dan S. Kennedy

    Häftad - 2011 - Engelska - ISBN: 9781440511844

    Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling…

  • BRAND NOW

    BRAND NOW
    av Nick Westergaard

    Inbunden - 2017 - Engelska - ISBN: 9780814439227

    Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just…

  • Ultimate Guide to Facebook Advertising

    Ultimate Guide to Facebook Advertising
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186115

    NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-a…

  • Tested Sentences That Sell: How To Use "Word Magic" To Sell More And Work Less!

    Tested Sentences That Sell: How To Use "Word Magic" To Sell More And Work Less!
    av Elmer Wheeler

    Häftad - 2008 - Engelska - ISBN: 9781440442582

  • Strategic Advertising Management

    Strategic Advertising Management
    av Larry Percy

    Häftad - 2016 - Engelska - ISBN: 9780198703655

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to…