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  • Power Branding

    Power Branding
    av Steve McKee

    Inbunden - 2014 - Engelska - ISBN: 9781137278845

    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The diffe…

  • Your Ad Ignored Here

    Your Ad Ignored Here
    av Tom Fishburne

    Häftad - 2017 - Engelska - ISBN: 9780999070314

    "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketin…

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630

  • Video Game Marketing

    Video Game Marketing
    av Peter Zackariasson

    Häftad - 2016 - Engelska - ISBN: 9781138812277

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • Video Game Marketing

    Video Game Marketing
    av Peter Zackariasson

    Inbunden - 2016 - Engelska - ISBN: 9781138812260

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • Reklam och propaganda under svenskt 1930-tal

    Reklam och propaganda under svenskt 1930-tal
    av Elin Gardeström

    Danskt band - 2018 - Svenska - ISBN: 9789188663405

    Vad var reklam?Under 1930-talet var reklam ett nytt modernt fenomen som det fästes visionära förhoppningar vid. Reklamen skulle tjäna samhället och bygga framtiden, menade företrädare för den framväxande näringsgren som reklam var. Reklamen skulle s…

  • Mid-Century Ads

    Mid-Century Ads
    av Steven Heller

    Inbunden - 2019 - Engelska - ISBN: 9783836556323

    Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as conce…

  • Cut and Fold Techniques for Promotional Materials

    Cut and Fold Techniques for Promotional Materials
    av Paul Jackson

    Häftad - 2018 - Engelska - ISBN: 9781786272966

    Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that promote and advertise services and products. This revised edition includes four new projects: Credit Card Wallet, R…

  • Avedon Advertising

    Avedon Advertising
    av Richard Avedon

    Inbunden - 2019 - Engelska - ISBN: 9781419733383

    The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplifie…

  • My Life in Advertising and Scientific Advertising

    My Life in Advertising and Scientific Advertising
    av Claude Hopkins

    Inbunden - 1966 - Engelska - ISBN: 9780071832823

  • 20th Century Classic Cars. 100 Years of Automotive Ads

    20th Century Classic Cars. 100 Years of Automotive Ads
    av Phil Patton

    Inbunden - 2019 - Engelska - ISBN: 9783836546157

    Time-travel through the Automobile Age with a collection that puts you in the driver's seat. 20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collectio…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Inbunden - 2019 - Engelska - ISBN: 9781947844919

    You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to u…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9780486836584

    Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9781947844926

    You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to u…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2017 - Engelska - ISBN: 9781684113040

  • Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012

    Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
    av Oskar Broberg, Marcus Gianneschi, Sverker Jonsson

    Inbunden - 2016 - Svenska - ISBN: 9789175042978

    En bok om hur en del av Sveriges ekonomi förändrades under 1900-talets sista årtionden och början på 2000-talet. Utgångspunkt för berättelsen tas i en radikal omvandlingsprocess i gränslandet mellan massmedia och reklam, vilket orienterar vår histor…

  • Advertising as Communication

    Advertising as Communication
    av Gillian Dyer

    Häftad - 1982 - Engelska - ISBN: 9780415027816

    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advert…

  • Advertising as Communication

    Advertising as Communication
    av Gillian Dyer

    Inbunden - 2015 - Engelska - ISBN: 9781138136670

    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advert…

  • Solution Selling: Creating Buyers in Difficult Selling Markets

    Solution Selling: Creating Buyers in Difficult Selling Markets
    av Michael Bosworth
    (1 recension)

    Inbunden - 1994 - Engelska - ISBN: 9780786303151

    ""Solution Selling" is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America." - Jeffrey M. Fisher, Vice President, Symix Computer Systems.

  • Advanced Google AdWords

    Advanced Google AdWords
    av Brad Geddes

    Häftad - 2014 - Engelska - ISBN: 9781118819562

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 compan…

  • JEAN-PAUL GOUDE

    JEAN-PAUL GOUDE
    av Jean-Paul Goude

    Häftad - 2011 - Engelska - ISBN: 9780500516041

    Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace J…

  • The Rise of Brands

    The Rise of Brands
    av Liz Moor

    Häftad - 2007 - Engelska - ISBN: 9781845203849

    Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer so…

  • The Rise of Brands

    The Rise of Brands

    Inbunden - 2007 - Engelska - ISBN: 9781845203832

    Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer so…

  • The Advertising Concept Book: Think Now, Design Later

    The Advertising Concept Book: Think Now, Design Later
    av Pete Barry

    Häftad - 2016 - Engelska - ISBN: 9780500292679

    In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on…

  • Truth, Lies, and Advertising

    Truth, Lies, and Advertising
    av Jon Steel

    Inbunden - 1998 - Engelska - ISBN: 9780471189626

    "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and…

  • The Luxury Strategy

    The Luxury Strategy
    av Jean-Noel Kapferer

    Inbunden - 2012 - Engelska - ISBN: 9780749464912

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and compa…

  • Brand Portfolio Strategy

    Brand Portfolio Strategy
    av David A. Aaker

    Häftad - 2020 - Engelska - ISBN: 9781982146528

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create…

  • Decoding Advertisements

    Decoding Advertisements
    av Judith Williamson

    Häftad - 1978 - Engelska - ISBN: 9780714526157

    The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

  • Brandsimple

    Brandsimple
    av Allen P. Adamson

    Häftad - 2007 - Engelska - ISBN: 9781403984906

    Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its m…

  • Emotional Branding: The New Paradigm for Connecting Brands to People

    Emotional Branding: The New Paradigm for Connecting Brands to People
    av Marc Gobe

    Häftad - 2010 - Engelska - ISBN: 9781581156720

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The "10 Commandments of Emotional Branding" have become a new benchmark for marketing a…

  • Copy, Copy, Copy

    Copy, Copy, Copy
    av Mark Earls

    Häftad - 2015 - Engelska - ISBN: 9781118964965

    THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be…

  • The Evolutionary Bases of Consumption

    The Evolutionary Bases of Consumption
    av Gad Saad

    Häftad - 2007 - Engelska - ISBN: 9780805851502

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a capti…

  • The Evolutionary Bases of Consumption

    The Evolutionary Bases of Consumption
    av Gad Saad

    Inbunden - 2007 - Engelska - ISBN: 9780805851496

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a capti…

  • Socratic Selling: How to Ask the Questions That Get the Sale

    Socratic Selling: How to Ask the Questions That Get the Sale
    av Kevin Daley

    Inbunden - 1995 - Engelska - ISBN: 9780786304554

    Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. "Socratic Selling" shows you how to access th…

  • Perfect Pitch

    Perfect Pitch
    av Jon Steel

    Inbunden - 2006 - Engelska - ISBN: 9780471789765

    A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts…

  • Perspective Sketching

    Perspective Sketching
    av Jorge Paricio

    Häftad - 2015 - Engelska - ISBN: 9781631590320

    Go beyond the horizon with Perspective Sketching. This book offers a command of the basic principles of perspective that is essential to creating dynamic, plausible compositions. With a user-friendly approach, this step-by-step guide will help you m…

  • Scoring Points

    Scoring Points
    av Terry Hunt

    Häftad - 2008 - Engelska - ISBN: 9780749453381

    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a re…

  • The Hero Trap

    The Hero Trap
    av Thomas Kolster

    Häftad - 2020 - Engelska - ISBN: 9780367242695

    Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap…

  • The Hero Trap

    The Hero Trap
    av Thomas Kolster

    Inbunden - 2020 - Engelska - ISBN: 9780367242701

    Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap…

  • LOIS Logos

    LOIS Logos
    av George Lois

    Häftad - 2015 - Engelska - ISBN: 9789063693992

    George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good.George Lois c…

  • The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

    The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
    av Bond Halbert

    Häftad - 2016 - Engelska - ISBN: 9781534632059

    WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting cour…

  • Ultimate Guide to Facebook Advertising

    Ultimate Guide to Facebook Advertising
    av Perry Marshall

    Häftad - 2020 - Engelska - ISBN: 9781599186757

    New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-au…

  • Advertising Sin and Sickness

    Advertising Sin and Sickness
    av Pamela Pennock

    Häftad - 2009 - Engelska - ISBN: 9780875806259

    Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, howeve…

  • Absolut Book

    Absolut Book
    av Richard W. Lewis

    Pocket - 1996 - Engelska - ISBN: 9781885203298

    The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ad…

  • Paid Attention

    Paid Attention
    av Faris Yakob

    Häftad - 2015 - Engelska - ISBN: 9780749473600

    As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-drive…

  • Branding Basics for Small Business

    Branding Basics for Small Business
    av Maria Ross

    Häftad - 2014 - Engelska - ISBN: 9781935254874

    In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the bi…

  • Experiential Marketing

    Experiential Marketing
    av Shirra Smilansky

    Häftad - 2017 - Engelska - ISBN: 9780749480967

    The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes…

  • The Levitan Pitch. Buy This Book. Win More Pitches.

    The Levitan Pitch. Buy This Book. Win More Pitches.
    av Ed Hepburn, Andrew Maudlin, Peter Levitan

    Häftad - 2014 - Engelska - ISBN: 9780988311923

    The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know…

  • The Voice of the Citizen Consumer

    The Voice of the Citizen Consumer

    Inbunden - 2011 - Engelska - ISBN: 9780199604029

    Citizen consumers have two significant voices in the political public sphere: one constructed by organized consumer movements, the other by opinion polls and market research. While the first can be powerful, surveyed citizen consumers remain a diffu…

  • The Language of Advertising

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • Sensory Marketing

    Sensory Marketing
    av Bertil Hulten

    Häftad - 2020 - Engelska - ISBN: 9781526423252

    Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to in…

  • Sensory Marketing

    Sensory Marketing
    av Bertil Hulten

    Inbunden - 2020 - Engelska - ISBN: 9781526423245

    Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to in…

  • Advertising and Promotion

    Advertising and Promotion
    av Chris Hackley

    Häftad - 2017 - Engelska - ISBN: 9781473997998

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Advertising and Promotion

    Advertising and Promotion
    av Chris Hackley

    Inbunden - 2017 - Engelska - ISBN: 9781473997981

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Digital PR

    Digital PR
    av Danny Whatmough

    Inbunden - 2018 - Engelska - ISBN: 9781787566224

    Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation thro…

  • Designing Fictions

    Designing Fictions
    av Michael L. Ross

    Häftad - 2015 - Engelska - ISBN: 9780773545366

    Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad s…

  • Advertising by Design

    Advertising by Design
    av Robin Landa

    Häftad - 2016 - Engelska - ISBN: 9781118971055

    A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through…

  • The New Rules of Retail

    The New Rules of Retail
    av Robin Lewis

    Inbunden - 2010 - Engelska - ISBN: 9780230105720

    Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, argu…

  • Stand Out!: Building Brilliant Brands For The World We Live In

    Stand Out!: Building Brilliant Brands For The World We Live In
    av Brian McGurk

    Häftad - 2020 - Engelska - ISBN: 9781951527525

    Stand Out is a book about branding and its evolution, practice, and power in today's digital age.It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a se…

  • Neuromarketing Techniques for Internet Marketing

    Neuromarketing Techniques for Internet Marketing
    av Lasun Joshua George

    Häftad - 2013 - Engelska - ISBN: 9780957579163