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  • Brainfluence

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • No B.S. Guide to Direct Response Social Media Marketing

    No B.S. Guide to Direct Response Social Media Marketing
    av Dan S. Kennedy

    Häftad - 2020 - Engelska - ISBN: 9781599186627

    Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're no…

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438

    Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colle…

  • Fascinate, Revised and Updated

    Fascinate, Revised and Updated
    av Sally Hogshead

    Inbunden - 2016 - Engelska - ISBN: 9780062206480

    Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your br…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

    Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
    av John Hall

    Inbunden - 2017 - Engelska - ISBN: 9781260011920

    Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing companyWhat do all successful businesses have in common? They're the first name that comes to mind when people think about their particular market. How…

  • Affordable Interior Design

    Affordable Interior Design
    av Betsy Helmuth

    Häftad - 2019 - Engelska - ISBN: 9781510738478

    It's time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design! Homeowners and renters of all means dream of having a beautiful home. Television experts makes it look so easy, but…

  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    av Rory Sutherland

    Inbunden - 2019 - Engelska - ISBN: 9780062388414

    HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his de…

  • ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
    av George Belch

    Häftad - 2020 - Engelska - ISBN: 9781260570991

    Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digi…

  • How not to Plan

    How not to Plan
    av APG Ltd

    Häftad - 2018 - Engelska - ISBN: 9781789014501

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The New Rules of Retail

    The New Rules of Retail
    av Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • Audio Branding

    Audio Branding
    av Laurence Minsky

    Häftad - 2017 - Engelska - ISBN: 9780749478575

    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ev…

  • Neuro Design

    Neuro Design
    av Darren Bridger

    Häftad - 2017 - Engelska - ISBN: 9780749478889

    COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including…

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    av Ekaterina Walter

    Häftad - 2014 - Engelska - ISBN: 9780071823937

    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with…

  • Seducing the Subconscious

    Seducing the Subconscious
    av Robert Heath

    Inbunden - 2012 - Engelska - ISBN: 9780470974889

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experim…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Inbunden - 2013 - Engelska - ISBN: 9781451686579

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Integrated Advertising, Promotion and Marketing Communications, Global Edition

    Integrated Advertising, Promotion and Marketing Communications, Global Edition
    av Kenneth Clow, Donald Baack

    Pocket - 2017 - Engelska - ISBN: 9781292222691

  • The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding
    av Al Ries

    Häftad - 2011 - Engelska - ISBN: 9780060007737

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a ma…

  • How to Market a Book

    How to Market a Book
    av Joanna Penn

    Häftad - 2017 - Engelska - ISBN: 9781912105878

  • Hegarty on Creativity

    Hegarty on Creativity
    av John Hegarty

    Inbunden - 2014 - Engelska - ISBN: 9780500517246

    Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Bei…

  • The Ultimate Marketing Plan

    The Ultimate Marketing Plan
    av Dan S Kennedy

    Häftad - 2011 - Engelska - ISBN: 9781440511844

    Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling…

  • Junior

    Junior
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • A Technique for Producing Ideas

    A Technique for Producing Ideas
    av James Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • The Fundamentals of Creative Advertising

    The Fundamentals of Creative Advertising
    av Ken Burtenshaw

    Häftad - 2011 - Engelska - ISBN: 9782940411566

    The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine t…

  • PR Today

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • Major Account Sales Strategy

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

    The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
    av Karen J. Marchetti

    Häftad - 2020 - Engelska - ISBN: 9780578686868

    Do you need to boost results from every digital effort -- but don't know where to start? This book gives you a step-by-step roadmap These digital strategies have doubled client sales, boosted online leads by 67%, increased email click-through by 200…

  • How to Have Great Ideas

    How to Have Great Ideas
    av John Ingledew

    Häftad - 2016 - Engelska - ISBN: 9781780677293

    How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas.Strategies include…

  • No B.S. Direct Marketing

    No B.S. Direct Marketing
    av Dan S. Kennedy

    Häftad - 2018 - Engelska - ISBN: 9781599186252

    Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profi…

  • The Market Maker's Edge: A Wall Street Insider Reveals How to: Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and Technical Analysis; Control Your Trading Environment Every Day, Every Trade

    The Market Maker's Edge: A Wall Street Insider Reveals How to: Time Entry and Exit Points for Minimum Risk, Maximum Profit; Combine Fundamental and Technical Analysis; Control Your Trading Environment Every Day, Every Trade
    av Josh Lukeman

    Häftad - 2003 - Engelska - ISBN: 9780071412742

    Active traders must get inside the head of the all-important market maker - "The Ax" - before they can begin to truly compete. This work takes an inside look at how axes think, what they look for, and how they can be beat.

  • All-American Ads of the 50s

    All-American Ads of the 50s

    Inbunden - 2018 - Engelska - ISBN: 9783836551328

    As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted…

  • Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • Feminist Perspectives on Advertising

    Feminist Perspectives on Advertising

    Häftad - 2020 - Engelska - ISBN: 9781498528344

    This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advert…

  • Feminist Perspectives on Advertising

    Feminist Perspectives on Advertising

    Inbunden - 2018 - Engelska - ISBN: 9781498528320

    This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advert…

  • Words that Sell, Revised and Expanded Edition

    Words that Sell, Revised and Expanded Edition
    av Richard Bayan

    Häftad - 2006 - Engelska - ISBN: 9780071467858

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms.…

  • Basics Advertising 02: Art Direction

    Basics Advertising 02: Art Direction
    av Mr Nik Mahon

    Häftad - 2010 - Engelska - ISBN: 9782940411214

    "Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of…

  • Predatory Thinking

    Predatory Thinking
    av Dave Trott

    Storpocket - 2014 - Engelska - ISBN: 9781447285342

    'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sund…

  • Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Inbunden - 2020 - Engelska - ISBN: 9781786436344

    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an…

  • Fashion Marketing and Communication

    Fashion Marketing and Communication
    av Olga Mitterfellner

    Häftad - 2019 - Engelska - ISBN: 9781138323094

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discours…

  • Fashion Marketing and Communication

    Fashion Marketing and Communication
    av Olga Mitterfellner

    Inbunden - 2019 - Engelska - ISBN: 9781138323087

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discours…

  • Strategic Advertising Management

    Strategic Advertising Management
    av Larry Percy

    Häftad - 2016 - Engelska - ISBN: 9780198703655

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to…

  • Why It Sells

    Why It Sells
    av Marcel Danesi

    Häftad - 2007 - Engelska - ISBN: 9780742555457

    Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the…

  • Why It Sells

    Why It Sells
    av Marcel Danesi

    Inbunden - 2007 - Engelska - ISBN: 9780742555440

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explor…

  • Nightclub and Bar Marketing: The Secrets to Succeeding in Today's Nightlife Business

    Nightclub and Bar Marketing: The Secrets to Succeeding in Today's Nightlife Business
    av Louie La Vella

    Häftad - 2014 - Engelska - ISBN: 9780988103061

    Who wouldn't want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Learn the Secrets to Building Your Own Nightlife Event Business and How to Make It Inside One of th…

  • Copywriting Mastery: How to Spice Up Your Website Sales Copy and Watch Your Sales Grow

    Copywriting Mastery: How to Spice Up Your Website Sales Copy and Watch Your Sales Grow
    av Anthony Ekanem

    Häftad - 2016 - Engelska - ISBN: 9781540820358

    If you are serious about succeeding in an online business, you must be ready to work hard to communicate with your buyers. If you are not prepared to put in the time and efforts needed to make your website stand out, then you need to take a serious…

  • Marketing Automation Unleashed: The Strategic Path for B2B Growth

    Marketing Automation Unleashed: The Strategic Path for B2B Growth
    av Casey Cheshire

    Häftad - 2020 - Engelska - ISBN: 9781599327389

    The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth explo…

  • Hegarty on Advertising

    Hegarty on Advertising
    av John Hegarty

    Inbunden - 2017 - Engelska - ISBN: 9780500293638

    First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen in…

  • The Anatomy of Humbug

    The Anatomy of Humbug
    av Paul Feldwick

    Inbunden - 2015 - Engelska - ISBN: 9781784621926

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe somethin…

  • Ultimate Guide to Amazon Advertising

    Ultimate Guide to Amazon Advertising
    av Timothy Seward

    Häftad - 2019 - Engelska - ISBN: 9781599186382

    "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform-both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice." -Steve Fisher, te…

  • Airline Visual Identity 1945-1975

    Airline Visual Identity 1945-1975
    av M. C. Huhne

    Inbunden - 2015 - Engelska - ISBN: 9783981655018

    A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying." It provides an unpre…

  • Kapferer on Luxury

    Kapferer on Luxury
    av Jean-Noel Kapferer

    Häftad - 2015 - Engelska - ISBN: 9780749474362

    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful artic…

  • Sales Closing For Dummies

    Sales Closing For Dummies
    av Tom Hopkins

    Häftad - 1998 - Engelska - ISBN: 9780764550638

    Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentati…