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  • Buyology: Truth and Lies about Why We Buy

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899

    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • A Technique for Producing Ideas

    A Technique for Producing Ideas
    av James Webb Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

    Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
    av Andy Maslen

    Pocket - 2010 - Engelska - ISBN: 9780462099743

  • Brainfluence

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell

    Inbunden - 2000 - Engelska - ISBN: 9780316316965

    New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick pers…

  • Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

    Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
    av Judy Bell, Kate Ternus

    Häftad - 2017 - Engelska - ISBN: 9781501315497

    Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical activities and creative problem-solving activities to carry stude…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • Solution Selling: Creating Buyers in Difficult Selling Markets

    Solution Selling: Creating Buyers in Difficult Selling Markets
    av Michael T. Bosworth
    (1 recension)

    Inbunden - 1994 - Engelska - ISBN: 9780786303151

    ""Solution Selling" is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America." - Jeffrey M. Fisher, Vice President, Symix Computer Systems.

  • The Content Marketing Handbook

    The Content Marketing Handbook
    av Robert W. Bly

    Häftad - 2020 - Engelska - ISBN: 9781599186603

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and ins…

  • Madison Avenue Manslaughter

    Madison Avenue Manslaughter
    av Michael Farmer

    Häftad - 2019 - Engelska - ISBN: 9781912555123

    The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declin…

  • The Language of Advertising

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • Marketing Plans In A Week

    Marketing Plans In A Week
    av Ros Jay

    Storpocket - 2016 - Engelska - ISBN: 9781473609594

    Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't…

  • Culture as Weapon: The Art of Influence in Everyday Life

    Culture as Weapon: The Art of Influence in Everyday Life
    av Nato Thompson

    Häftad - 2018 - Engelska - ISBN: 9781612196800

    One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us. The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging…

  • Free Gift Inside!!

    Free Gift Inside!!
    av Stephen Brown

    Häftad - 2003 - Engelska - ISBN: 9781841125466

    Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Si…

  • Social Media Success for Every Brand

    Social Media Success for Every Brand
    av Claire Diaz-Ortiz

    Häftad - 2019 - Engelska - ISBN: 9781400214969

    Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framewo…

  • Book of Ideas

    Book of Ideas
    av Radim Malinic

    Pocket - 2016 - Engelska - ISBN: 9780993540004

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

  • The Anatomy of Humbug

    The Anatomy of Humbug
    av Paul Feldwick

    Inbunden - 2015 - Engelska - ISBN: 9781784621926

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe somethin…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Inbunden - 2010 - Engelska - ISBN: 9780814731949

    Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a h…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Häftad - 2010 - Engelska - ISBN: 9780814731956

    It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print med…

  • Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success

    Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
    av Calvin Kennedy

    Häftad - 2017 - Engelska - ISBN: 9781543276176

  • Advertising Concept and Copywriting Using the Unique Selling Proposition

    Advertising Concept and Copywriting Using the Unique Selling Proposition
    av Mike Swedenberg

    Häftad - 2016 - Engelska - ISBN: 9781511604741

  • Ads, Fads, and Consumer Culture

    Ads, Fads, and Consumer Culture
    av Arthur Asa Berger

    Häftad - 2015 - Engelska - ISBN: 9781442241251

    The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.Berger explains how advertising works by employing a psych…

  • Ads, Fads, and Consumer Culture

    Ads, Fads, and Consumer Culture
    av Arthur Asa Berger

    Inbunden - 2015 - Engelska - ISBN: 9781442241244

    The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.Berger explains how advertising works by employing a psych…

  • Major Account Sales Strategy

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…

  • 20th-Century Fashion. 100 Years of Apparel Ads

    20th-Century Fashion. 100 Years of Apparel Ads
    av Alison A. Nieder

    Inbunden - 2016 - Engelska - ISBN: 9783836522793

    The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.Along the way…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2012 - Engelska - ISBN: 9781478341000

    Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying tha…

  • Creative Blindness (And How To Cure It)

    Creative Blindness (And How To Cure It)
    av Dave Trott

    Häftad - 2019 - Engelska - ISBN: 9780857197306

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Tro…

  • Rethinking Prestige Branding

    Rethinking Prestige Branding
    av Wolfgang Schaefer

    Häftad - 2015 - Engelska - ISBN: 9780749470036

    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay…

  • Copywriting Made Simple

    Copywriting Made Simple
    av Tom Albrighton

    Häftad - 2018 - Engelska - ISBN: 9781789013641

    Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closi…

  • Audio Branding

    Audio Branding
    av Laurence Minsky

    Häftad - 2017 - Engelska - ISBN: 9780749478575

    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ev…

  • Strategic Thinking for Advertising Creatives

    Strategic Thinking for Advertising Creatives
    av Alice Kavounas Taylor

    Häftad - 2013 - Engelska - ISBN: 9781780672731

    Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essent…

  • The New Rules of Retail

    The New Rules of Retail
    av Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • How to Get Ideas, 2/e

    How to Get Ideas, 2/e
    av Jack Foster

    Häftad - 2007 - Engelska - ISBN: 9781576754306

    A revised edition of the best-selling handbook discusses how to condition the mind to become "idea-prone" and presents a five-step procedure for solving problems and getting ideas. Original.

  • Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

    Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
    av Ken Auletta

    Häftad - 2019 - Engelska - ISBN: 9780735220881

  • Internal Marketing

    Internal Marketing
    av Pervaiz K. Ahmed

    Häftad - 2002 - Engelska - ISBN: 9780750648387

    A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this…

  • Internal Marketing

    Internal Marketing
    av Pervaiz K. Ahmed

    Inbunden - 2016 - Engelska - ISBN: 9781138177666

    A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this…

  • Strategic Brand Management

    Strategic Brand Management
    av Kevin Lane Keller, Tony Aperia, Mats Georgson

    Pocket - 2011 - Engelska - ISBN: 9780273737872

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the fou…

  • Brand Management

    Brand Management
    av Tilde Heding

    Häftad - 2020 - Engelska - ISBN: 9780367172589

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a compre…

  • Video Game Marketing

    Video Game Marketing
    av Peter Zackariasson

    Häftad - 2016 - Engelska - ISBN: 9781138812277

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • Video Game Marketing

    Video Game Marketing
    av Peter Zackariasson

    Inbunden - 2016 - Engelska - ISBN: 9781138812260

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

    Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
    av Thomas Lockwood

    Häftad - 2009 - Engelska - ISBN: 9781581156683

    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; bu…

  • Guerilla Marketing

    Guerilla Marketing
    av Jay Conrad Levinson

    Häftad - 2007 - Engelska - ISBN: 9780618785919

    An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet m…

  • Sounds Like Branding

    Sounds Like Branding
    av Jakob Lusensky

    Häftad - 2011 - Engelska - ISBN: 9781408151433

    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone.…

  • Living the Brand

    Living the Brand
    av Nicholas Ind

    Inbunden - 2007 - Engelska - ISBN: 9780749450830

    Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse…

  • JEAN-PAUL GOUDE

    JEAN-PAUL GOUDE
    av Jean-Paul Goude

    Häftad - 2011 - Engelska - ISBN: 9780500516041

    Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace J…

  • Facebook Pentru Afaceri Si Utilizatori

    Facebook Pentru Afaceri Si Utilizatori
    av Nicolae Sfetcu

    Häftad - 2014 - Rumänska - ISBN: 9781507693087

    Editia a doua (revazuta si imbunatatita) Un ghid pentru dezvoltarea profilului propriu al utilizatorilor Facebook, si pentru promovarea imaginii, produselor si serviciilor firmei prin paginile de Facebook. Include volumele Ghid Facebook pentru utili…

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    av Margaret Mark

    Inbunden - 2001 - Engelska - ISBN: 9780071364157

    This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Inbunden - 2013 - Engelska - ISBN: 9781451686579

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    CD-bok - 2013 - Engelska - ISBN: 9781442359376

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • The Art of Client Service

    The Art of Client Service
    av Robert Solomon

    Inbunden - 2016 - Engelska - ISBN: 9781119227823

    A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; thi…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • Persuasive Advertising

    Persuasive Advertising
    av J. Armstrong

    Häftad - 2010 - Engelska - ISBN: 9781349511891

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve succes…