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  • This is Marketing
    144 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.…

  • The Obstacle is the Way
    124 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Kate
    528 kr

    Kate
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Bevaka Tillfälligt slut

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Ogilvy on Advertising
    169 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

  • The Choice Factory
    169 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Contagious: Why Things Catch on
    184 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • The Tipping Point
    174 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Business to Business Marketing
    625 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Hey, Whipple, Squeeze This
    211 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • It's Not How Good You Are, It's How Good You Want to Be
    93 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Ultimate Guide to Google AdWords
    211 kr

    Ultimate Guide to Google AdWords
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…

  • Persuasive Copywriting
    249 kr

    Persuasive Copywriting
    av Andy Maslen

    Häftad - 2019 - Engelska - ISBN: 9780749483661
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • Persuasive Copywriting
    820 kr

    Persuasive Copywriting
    av Andy Maslen

    Inbunden - 2019 - Engelska - ISBN: 9780749497736
    Bevaka Tillfälligt slut

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • Avedon Advertising
    769 kr

    Avedon Advertising

    Inbunden - 2019 - Engelska - ISBN: 9781419733383
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplifie…

  • Diffusion of Innovations, 5th Edition
    403 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
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    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Confessions Of An Advertising Man
    149 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Buyology: Truth and Lies about Why We Buy
    157 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom, Paco Underhill

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep with…

  • How not to Plan
    208 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Bevaka Tillfälligt slut

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    301 kr

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…

  • Ogilvy on Advertising in the Digital Age
    273 kr

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462
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  • The Public Relations Handbook
    509 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.484 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • Brand Thinking and Other Noble Pursuits
    169 kr

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • Cashvertising
    157 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Ogilvy on Advertising
    256 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • Positioning: The Battle for Your Mind
    191 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    157 kr

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • Cut and Fold Techniques for Promotional Materials
    161 kr

    Cut and Fold Techniques for Promotional Materials
    av Jackson Paul

    Häftad - 2018 - Engelska - ISBN: 9781786272966
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that promote and advertise services and products. This revised edition includes four new projects: Credit Card Wallet, R…

  • 7 Secrets to Branding Anything: Branding Manual
    648 kr

    7 Secrets to Branding Anything: Branding Manual
    av Bryce Maynard Winter

    Häftad - 2019 - Engelska - ISBN: 9781798770115
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Discover how brands TRULY work: learn how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding e…

  • 101 Things I Learned in Advertising School
    159 kr

    101 Things I Learned in Advertising School
    av Matthew Frederick

    Inbunden - 2018 - Engelska - ISBN: 9780451496713
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is…

  • Mediating the Tourist Experience
    1.630 kr

    Mediating the Tourist Experience
    av Dr. Caroline Scarles

    Inbunden - 2013 - Engelska - ISBN: 9781409451068
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements…

  • The Brand Gap
    195 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • The New Rules of Retail
    265 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • The Adweek Copywriting Handbook
    210 kr

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    166 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Primalbranding
    178 kr

    Primalbranding
    av Patrick Hanlon

    Häftad - 2011 - Engelska - ISBN: 9781451655315
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    "Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect TimingIn one of the most original books o…

  • Book of Ideas
    224 kr

    Book of Ideas
    av Radim Malinic

    Pocket - 2016 - Engelska - ISBN: 9780993540004
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry.

  • Major Account Sales Strategy
    256 kr

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • Permission Marketing
    248 kr

    Permission Marketing
    av Seth Godin
    (1 recension)

    Inbunden - 1999 - Engelska - ISBN: 9780684856360
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust…

  • The Ultimate Marketing Plan
    149 kr

    The Ultimate Marketing Plan
    av Dan S. Kennedy

    Häftad - 2011 - Engelska - ISBN: 9781440511844
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling…

  • The Activation Imperative
    411 kr

    The Activation Imperative
    av William Rosen

    Inbunden - 2016 - Engelska - ISBN: 9781442257047
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless expe…

  • The Activation Imperative
    292 kr

    The Activation Imperative
    av William Rosen

    Häftad - 2018 - Engelska - ISBN: 9781538114667
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?…

  • A Dictionary of Marketing
    169 kr

    A Dictionary of Marketing
    av Charles Doyle

    Häftad - 2016 - Engelska - ISBN: 9780198736424
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning…

  • Building Distinctive Brand Assets
    313 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Building Better Brands
    355 kr

    Building Better Brands
    av Scott Lerman

    Inbunden - 2013 - Engelska - ISBN: 9781440331435
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express,…

  • Junior: Writing Your Way Ahead in Advertising
    231 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny, Jeff Goodby

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Sounds Like Branding
    188 kr

    Sounds Like Branding
    av Jakob Lusensky

    Häftad - 2011 - Engelska - ISBN: 9781408151433
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone.…

  • PR Today
    498 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • 20th Century Classic Cars: 100 Years of Automotive Ads
    169 kr

    20th Century Classic Cars: 100 Years of Automotive Ads
    av Phil Patton, Jim Heimann

    Inbunden - 2019 - Engelska - ISBN: 9783836546157
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tail fin-era showboat to sleek status symbol, complete with sleek hood o…

  • Visual Persuasion
    1.059 kr

    Visual Persuasion
    av Paul Messaris

    Häftad - 1997 - Engelska - ISBN: 9780803972469
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspe…

  • The Copywriter's Handbook
    215 kr

    The Copywriter's Handbook
    av Robert W. Bly

    Häftad - 2006 - Engelska - ISBN: 9780805078046
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs…

  • Decoding Advertisements
    182 kr

    Decoding Advertisements
    av Judith Williamson

    Häftad - 1978 - Engelska - ISBN: 9780714526157
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

  • How to Write a Good Advertisement
    112 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623
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  • How to Write a Good Advertisement
    250 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar