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  • The Choice Factory
    171 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Junior: Writing Your Way Ahead in Advertising
    274 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Bevaka Tillfälligt slut

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • The Obstacle is the Way
    120 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • This is Marketing
    156 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • The Brand Gap
    300 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Kate Moss
    577 kr

    Kate Moss
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    "Issued in a run of eight covers"--Colophon.

  • Diffusion of Innovations, 5th Edition
    275 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • The Advertising Concept Book
    246 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    172 kr

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • Hey, Whipple, Squeeze This
    212 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Positioning: The Battle for Your Mind
    193 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Confessions Of An Advertising Man
    166 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    181 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • The Public Relations Handbook
    507 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.569 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • It's Not How Good You Are, It's How Good You Want to Be
    98 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Business to Business Marketing
    632 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • My Life in Advertising and Scientific Advertising
    160 kr

    My Life in Advertising and Scientific Advertising
    av Claude C. Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Brand New Name
    181 kr

    Brand New Name
    av Jeremy Miller

    Häftad - 2019 - Engelska - ISBN: 9781989025604
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make.A brilliant name defines your brand, and it can shape the future of your business. Brand New Na…

  • Contagious: Why Things Catch on
    181 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • All-American Ads of the 50s
    311 kr

    All-American Ads of the 50s

    Inbunden - 2018 - Engelska - ISBN: 9783836551328
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam
    65 kr

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • Madison Avenue Manslaughter
    145 kr

    Madison Avenue Manslaughter
    av Michael Farmer

    Häftad - 2019 - Engelska - ISBN: 9781912555123
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declin…

  • Ogilvy on Advertising
    171 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • The Language of Advertising
    273 kr

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising
    1.569 kr

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975
    Bevaka Tillfälligt slut

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • How not to Plan
    210 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • Upphovsrätt i reklam och media
    240 kr

    Upphovsrätt i reklam och media
    av Thomas Carlén-Wendels

    Häftad - 2005 - Svenska - ISBN: 9789144029573
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Kunskap om upphovsrätten är grundläggande inom reklam- och medieproduktion. Dagens digitala teknik gör det enkelt att kopiera och manipulera alster utan kvalitetsförsämring. Över globala nätverk kan bilder, fotografier, videofilmer och musik snabbt…

  • Seducing the Subconscious
    353 kr

    Seducing the Subconscious
    av Robert Heath

    Inbunden - 2012 - Engelska - ISBN: 9780470974889
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experim…

  • Understanding Digital Marketing
    300 kr

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marke…

  • Brand Thinking and Other Noble Pursuits
    208 kr

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • Buyology: Truth and Lies about Why We Buy
    181 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • Cashvertising
    172 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • The Tipping Point
    190 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Brainfluence
    212 kr

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • A Technique for Producing Ideas
    105 kr

    A Technique for Producing Ideas
    av James Webb Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
    254 kr

    Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
    av Thomas Lockwood

    Häftad - 2009 - Engelska - ISBN: 9781581156683
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; bu…

  • Ogilvy on Advertising
    282 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • Building Distinctive Brand Assets
    316 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Reklam : strategiskt och kreativt
    399 kr

    Reklam : strategiskt och kreativt
    av Bo Bergström

    Danskt band - 2014 - Svenska - ISBN: 9789173316460
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Om reklam, aktörerna, marknadsplanerna och reklamsamarbetet. Om idén och budskapet. Om bilden, texten och designen. Om samspelet, effekten, etiken.I sin nya bok skriver Bo Bergström om hatkärlek, lockelse, reklamtrötthet, varumärken, positioneringar…

  • Major Account Sales Strategy
    259 kr

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • Social Media Success for Every Brand
    190 kr

    Social Media Success for Every Brand
    av Claire Diaz-Ortiz

    Häftad - 2019 - Engelska - ISBN: 9781400214969
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framewo…

  • Understanding Digital Marketing
    268 kr

    Understanding Digital Marketing
    av Damian Ryan

    Pocket - 2014 - Engelska - ISBN: 9780749471026
    Bevaka Tillfälligt slut

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a globa…

  • How to Write Copy That Sells
    175 kr

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • How to Write Copy That Sells
    318 kr

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • Strategic Brand Management
    812 kr

    Strategic Brand Management
    av Kevin Lane Keller, Tony Aperia, Mats Georgson

    Pocket - 2011 - Engelska - ISBN: 9780273737872
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the fou…

  • PR Today
    524 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • How to Get Ideas, 2/e
    217 kr

    How to Get Ideas, 2/e
    av Jack Foster

    Häftad - 2007 - Engelska - ISBN: 9781576754306
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A revised edition of the best-selling handbook discusses how to condition the mind to become "idea-prone" and presents a five-step procedure for solving problems and getting ideas. Original.

  • Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
    164 kr

    Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
    av Andy Maslen

    Pocket - 2010 - Engelska - ISBN: 9780462099743
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Video Game Marketing
    761 kr

    Video Game Marketing
    av Peter Zackariasson

    Häftad - 2016 - Engelska - ISBN: 9781138812277
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • Video Game Marketing
    1.802 kr

    Video Game Marketing
    av Peter Zackariasson

    Inbunden - 2016 - Engelska - ISBN: 9781138812260
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about de…

  • How to Write a Good Advertisement
    114 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • How to Write a Good Advertisement
    253 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Creative Blindness (And How To Cure It)
    171 kr

    Creative Blindness (And How To Cure It)
    av Dave Trott

    Häftad - 2019 - Engelska - ISBN: 9780857197306
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Tro…

  • The Adweek Copywriting Handbook
    212 kr

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…