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  • The Obstacle is the Way

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Junior: Writing Your Way Ahead in Advertising

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Kate

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • The Adweek Copywriting Handbook

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • The Brand Gap

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • Copywriter's Handbook, The (4th Edition)

    Copywriter's Handbook, The (4th Edition)
    av Robert Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • Lois Logos: How to Brand with Big Idea Logos

    Lois Logos: How to Brand with Big Idea Logos
    av George Lois

    Häftad - 2015 - Engelska - ISBN: 9789063693992

    George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good.George Lois c…

  • A Technique for Producing Ideas

    A Technique for Producing Ideas
    av James Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • Creative Blindness (And How To Cure It)

    Creative Blindness (And How To Cure It)
    av Dave Trott

    Häftad - 2019 - Engelska - ISBN: 9780857197306

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Tro…

  • Building Brand Communities

    Building Brand Communities
    av Carrie Melissa Jones

    Inbunden - 2020 - Engelska - ISBN: 9781523086610

    An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and col…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Absolut Book

    Absolut Book
    av Richard W. Lewis

    Pocket - 1996 - Engelska - ISBN: 9781885203298

    The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ad…

  • Predatory Thinking

    Predatory Thinking
    av Dave Trott

    Storpocket - 2014 - Engelska - ISBN: 9781447285342

    'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sund…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • It's Not How Good You Are, It's How Good You Want to Be

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Confessions Of An Advertising Man

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9780486836584

    Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2017 - Engelska - ISBN: 9781684113040

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Inbunden - 2019 - Engelska - ISBN: 9781947844919

    You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to u…

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9781947844926

    You may not know Edward Bernays, but Edward Bernays knows YOU. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. Bernays made a study of the different ways to u…

  • Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

    Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
    av John Hall

    Inbunden - 2017 - Engelska - ISBN: 9781260011920

    Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing companyWhat do all successful businesses have in common? They're the first name that comes to mind when people think about their particular market. How…

  • Branding Basics for Small Business

    Branding Basics for Small Business
    av Maria Ross

    Häftad - 2014 - Engelska - ISBN: 9781935254874

    In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the bi…

  • No B.S. Guide to Direct Response Social Media Marketing

    No B.S. Guide to Direct Response Social Media Marketing
    av Dan S. Kennedy

    Häftad - 2020 - Engelska - ISBN: 9781599186627

    Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're no…

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630

  • Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

    Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
    av Stuart Ewen

    Häftad - 2001 - Engelska - ISBN: 9780465021550

    Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has writt…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • The Attention Merchants: The Epic Scramble to Get Inside Our Heads

    The Attention Merchants: The Epic Scramble to Get Inside Our Heads
    av Tim Wu

    Häftad - 2017 - Engelska - ISBN: 9780804170048

    One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined th…

  • The Advertising Concept Book

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Brainfluence

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • How Brands Become Icons

    How Brands Become Icons
    av D. B. Holt

    Inbunden - 2004 - Engelska - ISBN: 9781578517749

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with co…

  • The Complete Guide to Facebook Advertising

    The Complete Guide to Facebook Advertising
    av Brian Meert

    Häftad - 2019 - Engelska - ISBN: 9780999308424

    UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve y…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2014 - Engelska - ISBN: 9781603866361

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2016 - Engelska - ISBN: 9781614279235

  • Brand Leadership

    Brand Leadership
    av David A. Aaker

    Häftad - 2009 - Engelska - ISBN: 9781439172919

    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares ma…

  • Advertising Account Planning

    Advertising Account Planning
    av Carol J. Pardun

    Häftad - 2019 - Engelska - ISBN: 9781538114070

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • Advertising Account Planning

    Advertising Account Planning
    av Carol J. Pardun

    Inbunden - 2019 - Engelska - ISBN: 9781538114063

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • Sign Painters

    Sign Painters

    Häftad - 2012 - Engelska - ISBN: 9781616890834

    There was a time-as recently as the 1980s-when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-f…

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    av Ekaterina Walter

    Häftad - 2014 - Engelska - ISBN: 9780071823937

    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with…

  • How to Have Great Ideas

    How to Have Great Ideas
    av John Ingledew

    Häftad - 2016 - Engelska - ISBN: 9781780677293

    How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas.Strategies include…

  • How not to Plan

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The Luxury Strategy

    The Luxury Strategy
    av Jean-Noel Kapferer

    Inbunden - 2012 - Engelska - ISBN: 9780749464912

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and compa…

  • The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding
    av Al Ries

    Häftad - 2002 - Engelska - ISBN: 9780060007737

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a ma…

  • The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

    The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
    av Bond Halbert

    Häftad - 2016 - Engelska - ISBN: 9781534632059

    WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting cour…

  • Branding In Five and a Half Steps

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • Diffusion of Innovations, 5th Edition

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • My Life in Advertising and Scientific Advertising

    My Life in Advertising and Scientific Advertising
    av Claude Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.