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  • This is Marketing
    144 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • The Obstacle is the Way
    118 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Business to Business Marketing
    625 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Kate
    528 kr

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Bevaka Tillfälligt slut

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • How not to Plan
    208 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The Brand Gap
    195 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Ogilvy on Advertising
    169 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

  • It's Not How Good You Are, It's How Good You Want to Be
    93 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Contagious: Why Things Catch on
    166 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Diffusion of Innovations, 5th Edition
    272 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Your Ad Ignored Here
    197 kr

    Your Ad Ignored Here
    av Tom Fishburne

    Häftad - 2017 - Engelska - ISBN: 9780999070314
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketin…

  • Storynomics: Story-Driven Marketing in the Post-Advertising World
    273 kr

    Storynomics: Story-Driven Marketing in the Post-Advertising World
    av Robert McKee, Thomas Gerace

    Inbunden - 2018 - Engelska - ISBN: 9781538727935
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have ear…

  • Visual Persuasion
    1.087 kr

    Visual Persuasion
    av Paul Messaris

    Häftad - 1997 - Engelska - ISBN: 9780803972469
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspe…

  • The Anatomy of Humbug
    190 kr

    The Anatomy of Humbug
    av Paul Feldwick

    Inbunden - 2015 - Engelska - ISBN: 9781784621926
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe somethin…

  • Tested Sentences That Sell: How To Use "Word Magic" To Sell More And Work Less!
    256 kr

    Tested Sentences That Sell: How To Use "Word Magic" To Sell More And Work Less!
    av Elmer Wheeler

    Häftad - 2008 - Engelska - ISBN: 9781440442582
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Badmen: How Advertising Went from a Minor Annoyance to a Major Menace
    130 kr

    Badmen: How Advertising Went from a Minor Annoyance to a Major Menace
    av Bob Hoffman

    Häftad - 2017 - Engelska - ISBN: 9780999230701
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Positioning: The Battle for Your Mind
    191 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Building Distinctive Brand Assets
    313 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • The Choice Factory
    169 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Buyology: Truth and Lies about Why We Buy
    157 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom, Paco Underhill

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep with…

  • How to Style Your Brand
    221 kr

    How to Style Your Brand
    av Fiona Humberstone

    Häftad - 2015 - Engelska - ISBN: 9780956454539
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Scientific Advertising
    71 kr

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2014 - Engelska - ISBN: 9781603866361
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Scientific Advertising
    176 kr

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising
    94 kr

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2016 - Engelska - ISBN: 9781614279235
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • The Public Relations Handbook
    509 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.484 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • Mad Women : Herstory of Advertising
    190 kr

    Mad Women : Herstory of Advertising
    av Christina Knight

    Danskt band - 2013 - Engelska - ISBN: 9789185845880
    Lägg i kundvagn Skickas från oss inom 1-4 vardagar

    Här är den äntligen: her story!Efter 27 år i reklambranschen slog det mig plötsligt att nästan alla böcker jag läst om branschen är skrivna av och om män, the Mad Men. Jag kände att det saknades något, jag saknade de kvinnliga förebilderna. Jag vill…

  • Brand Thinking and Other Noble Pursuits
    190 kr

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • The New Rules of Retail
    213 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Bevaka Tillfälligt slut

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • The Social Impact of Advertising
    474 kr

    The Social Impact of Advertising
    av Tony Kelso

    Häftad - 2018 - Engelska - ISBN: 9781538101148
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of t…

  • The Social Impact of Advertising
    1.055 kr

    The Social Impact of Advertising
    av Tony Kelso

    Inbunden - 2018 - Engelska - ISBN: 9781538101131
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of t…

  • Selling Women's History
    1.360 kr

    Selling Women's History
    av Emily Westkaemper

    Inbunden - 2016 - Engelska - ISBN: 9780813576336
    Bevaka Tillfälligt slut

    Women's history only became a serious subject of study in America due to the efforts of feminist academics and activists in the 1960s and 1970s. But the very concept of women's history has a longer, more colorful history, one that's intimately entwi…

  • Selling Women's History
    430 kr

    Selling Women's History
    av Emily Westkaemper

    Häftad - 2016 - Engelska - ISBN: 9780813576329
    Bevaka Tillfälligt slut

    Women's history only became a serious subject of study in America due to the efforts of feminist academics and activists in the 1960s and 1970s. But the very concept of women's history has a longer, more colorful history, one that's intimately entwi…

  • PR Today
    498 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • Junior: Writing Your Way Ahead in Advertising
    231 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny, Jeff Goodby

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Hegarty on Creativity
    88 kr

    Hegarty on Creativity
    av John Hegarty

    Inbunden - 2014 - Engelska - ISBN: 9780500517246
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Bei…

  • Cashvertising
    157 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Seducing the Subconscious
    345 kr

    Seducing the Subconscious
    av Robert Heath

    Inbunden - 2012 - Engelska - ISBN: 9780470974889
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experim…

  • The Adweek Copywriting Handbook
    210 kr

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Hey, Whipple, Squeeze This
    210 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • The Tipping Point
    174 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Advertising and Promotion
    547 kr

    Advertising and Promotion
    av Chris Hackley

    Häftad - 2017 - Engelska - ISBN: 9781473997998
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Advertising and Promotion
    1.584 kr

    Advertising and Promotion
    av Chris Hackley

    Inbunden - 2017 - Engelska - ISBN: 9781473997981
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Brand Identity Breakthrough
    208 kr

    Brand Identity Breakthrough
    av Gregory V Diehl

    Häftad - 2017 - Engelska - ISBN: 9781945884221
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Brand Identity Breakthrough
    332 kr

    Brand Identity Breakthrough
    av Gregory V Diehl

    Inbunden - 2017 - Engelska - ISBN: 9781945884207
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

  • PR Strategy and Application
    908 kr

    PR Strategy and Application
    av W. Timothy Coombs

    Häftad - 2009 - Engelska - ISBN: 9781405144087
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security o…

  • The Advertising Concept Book
    217 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • The Copywriter's Handbook
    215 kr

    The Copywriter's Handbook
    av Robert W. Bly

    Häftad - 2006 - Engelska - ISBN: 9780805078046
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs…

  • Youthnation: Building Remarkable Brands in a Youth-Driven Culture
    271 kr

    Youthnation: Building Remarkable Brands in a Youth-Driven Culture
    av Matt Britton

    Inbunden - 2015 - Engelska - ISBN: 9781118981146
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Youth is no longer an age--it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to…

  • Velocity: The Seven New Laws for a World Gone Digital
    156 kr

    Velocity: The Seven New Laws for a World Gone Digital
    av Ajaz Ahmed, Stefan Olander, Sir Richard Branson

    Häftad - 2012 - Engelska - ISBN: 9780091947569
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    How can you win when the only certainty is change? Highly accessible, lively and inspiring, "Velocity" draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is d…

  • Feminist Perspectives on Advertising
    1.328 kr

    Feminist Perspectives on Advertising

    Inbunden - 2018 - Engelska - ISBN: 9781498528320
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advert…

  • How to Write Copy That Sells
    177 kr

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • How to Write Copy That Sells
    316 kr

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam
    188 kr

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • Strategic Advertising Management
    590 kr

    Strategic Advertising Management
    av Larry Percy

    Häftad - 2016 - Engelska - ISBN: 9780198703655
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    122 kr

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967
    Lägg i kundvagn Skickas från oss inom 5-15 vardagar

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • Alan Siegel
    217 kr

    Alan Siegel
    av Louis J. Slovinsky

    Häftad - 2007 - Engelska - ISBN: 9780979076640
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar