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  • The Obstacle is the Way
    118 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • The Brand Gap
    206 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
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    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Junior: Writing Your Way Ahead in Advertising
    271 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny, Jeff Goodby

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
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    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • This is Marketing
    144 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • Kate Moss
    570 kr

    Kate Moss
    av Kate Moss, Fabien Baron, Jess Hallett

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
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    "Issued in a run of eight covers"--Colophon.

  • The Choice Factory
    169 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • The Public Relations Handbook
    509 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.484 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Language of Advertising
    246 kr

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034
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    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising
    1.484 kr

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975
    Bevaka Tillfälligt slut

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • Business to Business Marketing
    625 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • It's Not How Good You Are, It's How Good You Want to Be
    93 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Building Distinctive Brand Assets
    313 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
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    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • The Tipping Point
    168 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Diffusion of Innovations, 5th Edition
    272 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
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    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Sustainable Development Law
    675 kr

    Sustainable Development Law
    av Marie-Claire Cordonier Segger

    Häftad - 2004 - Engelska - ISBN: 9780199276714
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Drawing on international economic, environmental, and social law, this book provides a long-awaited coherent approach to the study of international sustainable development law. It establishes a set of principles for this emerging field, looks at cas…

  • Sustainable Development Law
    1.224 kr

    Sustainable Development Law
    av Marie-Claire Cordonier Segger

    Inbunden - 2004 - Engelska - ISBN: 9780199276707
    Bevaka Tillfälligt slut

    This book analyses recent developments in international sustainable development law (ISDL), a field emerging at the intersection between international economic, environmental, and social law. Hundreds of new bi-lateral, regional, and global treaties…

  • Buyology: Truth and Lies about Why We Buy
    147 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom, Paco Underhill

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep with…

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    295 kr

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    av Margaret Mark

    Inbunden - 2001 - Engelska - ISBN: 9780071364157
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how…

  • Contagious: Why Things Catch on
    160 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Strategic Brand Management
    790 kr

    Strategic Brand Management
    av Kevin Lane Keller, Tony Aperia, Mats Georgson

    Pocket - 2011 - Engelska - ISBN: 9780273737872
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the fou…

  • Transforming Organizations for the Subscription Economy
    462 kr

    Transforming Organizations for the Subscription Economy
    av Alexander Manu

    Häftad - 2017 - Engelska - ISBN: 9781138281707
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. T…

  • Transforming Organizations for the Subscription Economy
    1.350 kr

    Transforming Organizations for the Subscription Economy
    av Alexander Manu

    Inbunden - 2017 - Engelska - ISBN: 9781138281691
    Bevaka Tillfälligt slut

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. T…

  • The Hybrid Media System
    354 kr

    The Hybrid Media System
    av Andrew Chadwick

    Häftad - 2017 - Engelska - ISBN: 9780190696733
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups,…

  • The Hybrid Media System
    1.070 kr

    The Hybrid Media System
    av Andrew Chadwick

    Inbunden - 2017 - Engelska - ISBN: 9780190696726
    Bevaka Tillfälligt slut

    New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups,…

  • Understanding Digital Marketing
    249 kr

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marke…

  • Social Media Success for Every Brand
    168 kr

    Social Media Success for Every Brand
    av Claire Diaz-Ortiz

    Häftad - 2019 - Engelska - ISBN: 9781400214969
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framewo…

  • Ogilvy on Advertising
    169 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
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    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • How not to Plan
    208 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • Confessions Of An Advertising Man
    149 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Understanding Digital Marketing
    264 kr

    Understanding Digital Marketing
    av Damian Ryan

    Pocket - 2014 - Engelska - ISBN: 9780749471026
    Bevaka Tillfälligt slut

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a globa…

  • PR Today
    529 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    160 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Ogilvy on Advertising
    247 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • Persuasive Copywriting
    249 kr

    Persuasive Copywriting
    av Andy Maslen

    Häftad - 2019 - Engelska - ISBN: 9780749483661
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • Persuasive Copywriting
    915 kr

    Persuasive Copywriting
    av Andy Maslen

    Inbunden - 2019 - Engelska - ISBN: 9780749497736
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • The Tipping Point
    263 kr

    The Tipping Point
    av Malcolm Gladwell

    Inbunden - 2000 - Engelska - ISBN: 9780316316965
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick pers…

  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    282 kr

    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    av Adam Morgan

    Inbunden - 2008 - Engelska - ISBN: 9780470238271
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.…

  • Cut and Fold Techniques for Promotional Materials
    161 kr

    Cut and Fold Techniques for Promotional Materials
    av Jackson Paul

    Häftad - 2018 - Engelska - ISBN: 9781786272966
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that promote and advertise services and products. This revised edition includes four new projects: Credit Card Wallet, R…

  • Hey, Whipple, Squeeze This
    210 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Ultimate Guide to Google AdWords
    211 kr

    Ultimate Guide to Google AdWords
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…

  • A Technique for Producing Ideas
    104 kr

    A Technique for Producing Ideas
    av James Webb Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • The Advertising Concept Book
    217 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Art of War for the New Millennium
    217 kr

    Art of War for the New Millennium
    av Dan Lok

    Häftad - 2006 - Engelska - ISBN: 9781933596570
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At…

  • The Unpublished David Ogilvy
    160 kr

    The Unpublished David Ogilvy
    av David Ogilvy, Miles Young

    Häftad - 2014 - Engelska - ISBN: 9781781250877
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvycollects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advert…

  • Cashvertising
    174 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Building Better Brands
    343 kr

    Building Better Brands
    av Scott Lerman

    Inbunden - 2013 - Engelska - ISBN: 9781440331435
    Bevaka Tillfälligt slut

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express,…

  • Contagious: Why Things Catch on
    232 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Inbunden - 2013 - Engelska - ISBN: 9781451686579
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Contagious: Why Things Catch on
    263 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    CD-bok - 2013 - Engelska - ISBN: 9781442359376
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • The New Rules of Retail
    213 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • Ogilvy on Advertising in the Digital Age
    263 kr

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • The Copywriter's Handbook
    208 kr

    The Copywriter's Handbook
    av Robert W. Bly

    Häftad - 2006 - Engelska - ISBN: 9780805078046
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs…

  • Branding
    257 kr

    Branding
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • The Ultimate Marketing Plan
    127 kr

    The Ultimate Marketing Plan
    av Dan S. Kennedy

    Häftad - 2011 - Engelska - ISBN: 9781440511844
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling…

  • How to Write Copy That Sells
    170 kr

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • How to Write Copy That Sells
    279 kr

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • Avedon Advertising
    769 kr

    Avedon Advertising

    Inbunden - 2019 - Engelska - ISBN: 9781419733383
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplifie…

  • Mad Women : Herstory of Advertising
    195 kr

    Mad Women : Herstory of Advertising
    av Christina Knight

    Danskt band - 2013 - Engelska - ISBN: 9789185845880
    Bevaka Tillfälligt slut

    Här är den äntligen: her story!Efter 27 år i reklambranschen slog det mig plötsligt att nästan alla böcker jag läst om branschen är skrivna av och om män, the Mad Men. Jag kände att det saknades något, jag saknade de kvinnliga förebilderna. Jag vill…