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  • The Obstacle is the Way

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492

    OVER ONE MILLION COPIES SOLD#1 Wall Street Journal Bestseller'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of every future - and current - leader in the world.' - Ro…

  • Kate

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Branding In Five and a Half Steps

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • It's Not How Good You Are, It's How Good You Want to Be

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Copywriter's Handbook, The (4th Edition)

    Copywriter's Handbook, The (4th Edition)
    av Robert Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • Power Branding

    Power Branding
    av Steve McKee

    Inbunden - 2014 - Engelska - ISBN: 9781137278845

    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The diffe…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Diffusion of Innovations, 5th Edition

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Confessions Of An Advertising Man

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Cashvertising

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Brand Gap, The

    Brand Gap, The
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104

    All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! * With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-kno…

  • Junior

    Junior
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Buyology: Truth and Lies about Why We Buy

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899

    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • Brainfluence

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • The Advertising Concept Book: Think Now, Design Later

    The Advertising Concept Book: Think Now, Design Later
    av Pete Barry

    Häftad - 2016 - Engelska - ISBN: 9780500292679

    In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on…

  • Decoding Advertisements

    Decoding Advertisements
    av Judith Williamson

    Häftad - 1978 - Engelska - ISBN: 9780714526157

    The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

  • Audio Branding

    Audio Branding
    av Laurence Minsky

    Häftad - 2017 - Engelska - ISBN: 9780749478575

    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ev…

  • Neuromarketing Techniques for Internet Marketing

    Neuromarketing Techniques for Internet Marketing
    av Lasun Joshua George

    Häftad - 2013 - Engelska - ISBN: 9780957579163

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Häftad - 2010 - Engelska - ISBN: 9780814731956

    Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a h…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Inbunden - 2010 - Engelska - ISBN: 9780814731949

    Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a h…

  • BRAND NOW

    BRAND NOW
    av WESTERGAARD

    Inbunden - 2017 - Engelska - ISBN: 9780814439227

    Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just…

  • PR Strategy and Application

    PR Strategy and Application
    av W. Timothy Coombs

    Häftad - 2009 - Engelska - ISBN: 9781405144087

    PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security o…

  • The Public Relations Handbook

    The Public Relations Handbook

    Häftad - 2016 - Engelska - ISBN: 9781138890961

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    av Rory Sutherland

    Inbunden - 2019 - Engelska - ISBN: 9780062388414

    HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his de…

  • The Adweek Copywriting Handbook

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Strategic Advertising Management

    Strategic Advertising Management
    av Larry Percy

    Häftad - 2016 - Engelska - ISBN: 9780198703655

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to…

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • Socratic Selling: How to Ask the Questions That Get the Sale

    Socratic Selling: How to Ask the Questions That Get the Sale
    av Kevin Daley

    Inbunden - 1995 - Engelska - ISBN: 9780786304554

    Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. "Socratic Selling" shows you how to access th…

  • Kodak and the Lens of Nostalgia

    Kodak and the Lens of Nostalgia
    av Nancy Martha West

    Inbunden - 2000 - Engelska - ISBN: 9780813919584

    The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertisi…

  • The Anatomy of Humbug

    The Anatomy of Humbug
    av Paul Feldwick

    Inbunden - 2015 - Engelska - ISBN: 9781784621926

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe somethin…

  • The Advertising Concept Book

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How not to Plan

    How not to Plan
    av APG Ltd

    Häftad - 2018 - Engelska - ISBN: 9781789014501

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • My Life in Advertising and Scientific Advertising

    My Life in Advertising and Scientific Advertising
    av Claude Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we

  • PR Today

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • No B.S. Guide to Direct Response Social Media Marketing

    No B.S. Guide to Direct Response Social Media Marketing
    av Dan S. Kennedy

    Häftad - 2020 - Engelska - ISBN: 9781599186627

    Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're no…

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630

  • Neuro Design

    Neuro Design
    av Darren Bridger

    Häftad - 2017 - Engelska - ISBN: 9780749478889

    COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • How Brands Become Icons

    How Brands Become Icons
    av D. B. Holt

    Inbunden - 2004 - Engelska - ISBN: 9781578517749

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with co…

  • JEAN-PAUL GOUDE

    JEAN-PAUL GOUDE
    av Jean-Paul Goude

    Häftad - 2011 - Engelska - ISBN: 9780500516041

    Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace J…