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  • The Obstacle is the Way
    122 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Junior: Writing Your Way Ahead in Advertising
    262 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • The Choice Factory
    163 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Bevaka Tillfälligt slut

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Kate Moss
    569 kr

    Kate Moss
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • This is Marketing
    159 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • The Brand Gap
    203 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Business to Business Marketing
    616 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Confessions Of An Advertising Man
    224 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Positioning: The Battle for Your Mind
    188 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • It's Not How Good You Are, It's How Good You Want to Be
    148 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Understanding Digital Marketing
    248 kr

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marke…

  • Cashvertising
    177 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Contagious: Why Things Catch on
    187 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Creative Blindness (And How To Cure It)
    163 kr

    Creative Blindness (And How To Cure It)
    av Dave Trott

    Häftad - 2019 - Engelska - ISBN: 9780857197306
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Tro…

  • Advertising Account Planning
    241 kr

    Advertising Account Planning
    av Carol J. Pardun

    Häftad - 2019 - Engelska - ISBN: 9781538114070
    Bevaka Tillfälligt slut

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • Advertising Account Planning
    619 kr

    Advertising Account Planning
    av Carol J. Pardun

    Inbunden - 2019 - Engelska - ISBN: 9781538114063
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • Absolut Book
    357 kr

    Absolut Book
    av Richard W. Lewis

    Pocket - 1996 - Engelska - ISBN: 9781885203298
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ad…

  • Scientific Advertising
    176 kr

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising
    79 kr

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2014 - Engelska - ISBN: 9781603866361
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Scientific Advertising
    95 kr

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2016 - Engelska - ISBN: 9781614279235
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Under Think It
    187 kr

    Under Think It
    av Adam Pierno

    Häftad - 2017 - Engelska - ISBN: 9780999399002
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there's little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into…

  • Brain Surfing
    213 kr

    Brain Surfing
    av Heather Lefevre

    Häftad - 2015 - Engelska - ISBN: 9780996854603
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Crystallizing Public Opinion (Original Classic)
    176 kr

    Crystallizing Public Opinion (Original Classic)
    av Edward Bernays

    Häftad - 2019 - Engelska - ISBN: 9781722502805
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • Film History Through Trade Journal Art, 1916-1920
    853 kr

    Film History Through Trade Journal Art, 1916-1920
    av Jeff Codori

    Häftad - 2019 - Engelska - ISBN: 9781476676173
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The period in film history between the regimentation of the Edison Trust and the vertical integration of the Studio System-roughly 1916 through 1920-was a time of structural and artistic experimentation for the American film industry. As the nature…

  • The Practical Pocket Guide to Account Planning
    303 kr

    The Practical Pocket Guide to Account Planning
    av Chris Kocek

    Häftad - 2013 - Engelska - ISBN: 9780989284905
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • How not to Plan
    207 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The Advertising Concept Book
    243 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • The Public Relations Handbook
    535 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.548 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • Ogilvy on Advertising
    291 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • Building Distinctive Brand Assets
    308 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Creative Advertising
    288 kr

    Creative Advertising
    av Mario Pricken

    Häftad - 2008 - Engelska - ISBN: 9780500287330
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising…

  • Sport, Culture and Advertising
    735 kr

    Sport, Culture and Advertising

    Häftad - 2004 - Engelska - ISBN: 9780415339926
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal…

  • Sport, Culture and Advertising
    2.318 kr

    Sport, Culture and Advertising

    Inbunden - 2004 - Engelska - ISBN: 9780415339919
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal…

  • Diffusion of Innovations, 5th Edition
    410 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Hey, Whipple, Squeeze This
    262 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Marketing Automation Unleashed: The Strategic Path for B2B Growth
    168 kr

    Marketing Automation Unleashed: The Strategic Path for B2B Growth
    av Casey Cheshire

    Häftad - 2020 - Engelska - ISBN: 9781599327389
    Bevaka Ej utkommen

    The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth explo…

  • Ogilvy on Advertising
    167 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • Branding In Five and a Half Steps
    288 kr

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • The Language of Advertising
    282 kr

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising
    1.548 kr

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975
    Bevaka Tillfälligt slut

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • Living the Brand
    376 kr

    Living the Brand
    av Nicholas Ind

    Inbunden - 2007 - Engelska - ISBN: 9780749450830
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse…

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    348 kr

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    av Margaret Mark

    Inbunden - 2001 - Engelska - ISBN: 9780071364157
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how…

  • JEAN-PAUL GOUDE
    288 kr

    JEAN-PAUL GOUDE
    av Jean-Paul Goude

    Häftad - 2011 - Engelska - ISBN: 9780500516041
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace J…

  • How to Write a Good Advertisement
    112 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • How to Write a Good Advertisement
    250 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

  • Buyology: Truth and Lies about Why We Buy
    187 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • The New Rules of Retail
    212 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam
    169 kr

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819
    Lägg i kundvagn Skickas från oss inom 1-4 vardagar

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    186 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • How To Write Better Copy
    79 kr

    How To Write Better Copy
    av Steve Harrison

    Storpocket - 2016 - Engelska - ISBN: 9781509814572
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to ado…

  • The Art of Client Service
    234 kr

    The Art of Client Service
    av Robert Solomon

    Inbunden - 2016 - Engelska - ISBN: 9781119227823
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; thi…

  • Experiential Marketing
    248 kr

    Experiential Marketing
    av Shirra Smilansky

    Häftad - 2017 - Engelska - ISBN: 9780749480967
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes…

  • Sounds Like Branding
    188 kr

    Sounds Like Branding
    av Jakob Lusensky

    Häftad - 2011 - Engelska - ISBN: 9781408151433
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone.…

  • Brainfluence
    262 kr

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • 20th-Century Fashion. 100 Years of Apparel Ads
    162 kr

    20th-Century Fashion. 100 Years of Apparel Ads
    av Alison A. Nieder

    Inbunden - 2020 - Engelska - ISBN: 9783836522793
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the s…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    296 kr

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…