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  • The Obstacle is the Way
    126 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
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    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Junior: Writing Your Way Ahead in Advertising
    252 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Kate Moss
    547 kr

    Kate Moss
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
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    "Issued in a run of eight covers"--Colophon.

  • The Choice Factory
    157 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • This is Marketing
    150 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • Contagious: Why Things Catch on
    183 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

  • Ogilvy on Advertising
    171 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
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    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • The Brand Gap
    305 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
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    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
    180 kr

    The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
    av Robert W. Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • The Advertising Concept Book
    234 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Buyology: Truth and Lies about Why We Buy
    181 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899
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    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • The Attention Merchants: The Epic Scramble to Get Inside Our Heads
    130 kr

    The Attention Merchants: The Epic Scramble to Get Inside Our Heads
    av Tim Wu

    Häftad - 2017 - Engelska - ISBN: 9780804170048
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    One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined th…

  • The New Rules of Retail
    204 kr

    The New Rules of Retail
    av Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
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    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • The New Rules of Retail
    226 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2010 - Engelska - ISBN: 9780230105720
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    Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, argu…

  • Audio Branding
    265 kr

    Audio Branding
    av Laurence Minsky

    Häftad - 2017 - Engelska - ISBN: 9780749478575
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    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ev…

  • Rethinking Prestige Branding
    278 kr

    Rethinking Prestige Branding
    av Wolfgang Schaefer

    Häftad - 2015 - Engelska - ISBN: 9780749470036
    Bevaka Tillfälligt slut

    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay…

  • Kapferer on Luxury
    745 kr

    Kapferer on Luxury
    av Jean Noel Kapferer

    Inbunden - 2016 - Engelska - ISBN: 9780749479121
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful artic…

  • Persuasive Advertising
    706 kr

    Persuasive Advertising
    av J. Armstrong

    Häftad - 2010 - Engelska - ISBN: 9781349511891
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve succes…

  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
    206 kr

    Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
    av Bill Stinnett

    Häftad - 2004 - Engelska - ISBN: 9780071441889
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".Drawing upon his years of experience as…

  • Positioning: The Battle for Your Mind
    183 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Confessions Of An Advertising Man
    158 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Bevaka Tillfälligt slut

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • The Adweek Copywriting Handbook
    179 kr

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Hey, Whipple, Squeeze This
    179 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Branding In Five and a Half Steps
    277 kr

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • The Public Relations Handbook
    477 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.486 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • A Technique for Producing Ideas
    101 kr

    A Technique for Producing Ideas
    av James Webb Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…

  • It's Not How Good You Are, It's How Good You Want to Be
    94 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Business to Business Marketing
    599 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • How to Write Copy That Sells
    144 kr

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How to Write Copy That Sells
    316 kr

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • Building Distinctive Brand Assets
    300 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • How not to Plan
    200 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • How to Write a Good Advertisement
    108 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

  • How to Write a Good Advertisement
    240 kr

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

  • Ogilvy on Advertising
    280 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • Ultimate Guide to Google AdWords
    206 kr

    Ultimate Guide to Google AdWords
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186122
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    171 kr

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
    1.065 kr

    Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
    av Judy Bell, Kate Ternus

    Häftad - 2017 - Engelska - ISBN: 9781501315497
    Bevaka Tillfälligt slut

    Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical activities and creative problem-solving activities to carry stude…

  • Brainfluence
    179 kr

    Brainfluence
    av Roger Dooley

    Inbunden - 2011 - Engelska - ISBN: 9781118113363
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. T…

  • Advertising Account Planning
    308 kr

    Advertising Account Planning
    av Carol J. Pardun

    Häftad - 2019 - Engelska - ISBN: 9781538114070
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • Advertising Account Planning
    595 kr

    Advertising Account Planning
    av Carol J. Pardun

    Inbunden - 2019 - Engelska - ISBN: 9781538114063
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer still view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in…

  • My Life in Advertising and Scientific Advertising
    152 kr

    My Life in Advertising and Scientific Advertising
    av Claude C. Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    180 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Bevaka Tillfälligt slut

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Diffusion of Innovations, 5th Edition
    275 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • How to Have Great Ideas
    191 kr

    How to Have Great Ideas
    av John Ingledew

    Häftad - 2016 - Engelska - ISBN: 9781780677293
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas.Strategies include…

  • The Language of Advertising
    271 kr

    The Language of Advertising
    av Angela Goddard

    Häftad - 2002 - Engelska - ISBN: 9780415278034
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising
    1.486 kr

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2015 - Engelska - ISBN: 9781138127975
    Bevaka Tillfälligt slut

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • The Language of Advertising
    910 kr

    The Language of Advertising
    av Angela Goddard

    Inbunden - 2002 - Engelska - ISBN: 9780415278027
    Bevaka Tillfälligt slut

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a ra…

  • Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
    180 kr

    Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
    av Calvin Kennedy

    Häftad - 2017 - Engelska - ISBN: 9781543276176
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

  • Understanding Digital Marketing
    298 kr

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colle…

  • Creating Passion Brands
    300 kr

    Creating Passion Brands
    av Helen Edwards, Derek Day, Helen Edwards

    Pocket - 2007 - Engelska - ISBN: 9780749447625
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consu…

  • The Luxury Strategy
    448 kr

    The Luxury Strategy
    av Jean Noel Kapferer

    Inbunden - 2012 - Engelska - ISBN: 9780749464912
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and compa…

  • Major Account Sales Strategy
    240 kr

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • Seducing the Subconscious
    291 kr

    Seducing the Subconscious
    av Robert Heath

    Inbunden - 2012 - Engelska - ISBN: 9780470974889
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experim…

  • Social Media Success for Every Brand
    189 kr

    Social Media Success for Every Brand
    av Claire Diaz-Ortiz

    Häftad - 2019 - Engelska - ISBN: 9781400214969
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framewo…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    288 kr

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…