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  • This is Marketing
    144 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • The Obstacle is the Way
    118 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • The Brand Gap
    263 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Contagious: Why Things Catch on
    160 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Kate
    570 kr

    Kate
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • The Tipping Point
    168 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Business to Business Marketing
    625 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • The Choice Factory
    169 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • It's Not How Good You Are, It's How Good You Want to Be
    93 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • How Brands Become Icons
    327 kr

    How Brands Become Icons
    av D. B. Holt

    Inbunden - 2004 - Engelska - ISBN: 9781578517749
    Bevaka Tillfälligt slut

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with co…

  • Cashvertising
    152 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Confessions Of An Advertising Man
    149 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Ogilvy on Advertising
    169 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    295 kr

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    av Margaret Mark

    Inbunden - 2001 - Engelska - ISBN: 9780071364157
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how…

  • Mad Women : Herstory of Advertising
    190 kr

    Mad Women : Herstory of Advertising
    av Christina Knight

    Danskt band - 2013 - Engelska - ISBN: 9789185845880
    Lägg i kundvagn Skickas från oss inom 1-4 vardagar

    Här är den äntligen: her story!Efter 27 år i reklambranschen slog det mig plötsligt att nästan alla böcker jag läst om branschen är skrivna av och om män, the Mad Men. Jag kände att det saknades något, jag saknade de kvinnliga förebilderna. Jag vill…

  • How not to Plan
    221 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Bevaka Tillfälligt slut

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • The Public Relations Handbook
    488 kr

    The Public Relations Handbook
    av Alison Theaker

    Häftad - 2016 - Engelska - ISBN: 9781138890961
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The Public Relations Handbook
    1.484 kr

    The Public Relations Handbook
    av Alison Theaker

    Inbunden - 2016 - Engelska - ISBN: 9781138890954
    Bevaka Tillfälligt slut

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter ai…

  • The PR Masterclass: How to Develop a Public Relations Strategy That Works!
    190 kr

    The PR Masterclass: How to Develop a Public Relations Strategy That Works!
    av Alex Singleton

    Inbunden - 2014 - Engelska - ISBN: 9781118756232
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and succe…

  • All-American Ads of the 50s
    323 kr

    All-American Ads of the 50s

    Inbunden - 2018 - Engelska - ISBN: 9783836551328
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted…

  • BRAND NOW
    208 kr

    BRAND NOW
    av Nick Westergaard

    Inbunden - 2017 - Engelska - ISBN: 9780814439227
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just…

  • Avedon Advertising
    769 kr

    Avedon Advertising

    Inbunden - 2019 - Engelska - ISBN: 9781419733383
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplifie…

  • Hey, Whipple, Squeeze This
    210 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Diffusion of Innovations, 5th Edition
    272 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Buyology: Truth and Lies about Why We Buy
    152 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom, Paco Underhill

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep with…

  • Thoughts on Design
    121 kr

    Thoughts on Design
    av Paul Rand

    Häftad - 2003 - Engelska - ISBN: 9780811875448
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design sho…

  • The Advertising Concept Book
    217 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Agency Mania
    223 kr

    Agency Mania
    av Bruno Gralpois

    Häftad - 2019 - Engelska - ISBN: 9780825308963
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

  • Positioning: The Battle for Your Mind
    184 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • The New Rules of Retail
    255 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • Ultimate Guide to Google AdWords
    211 kr

    Ultimate Guide to Google AdWords
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186122
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…

  • Building Distinctive Brand Assets
    313 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Persuasive Copywriting
    249 kr

    Persuasive Copywriting
    av Andy Maslen

    Häftad - 2019 - Engelska - ISBN: 9780749483661
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • Persuasive Copywriting
    820 kr

    Persuasive Copywriting
    av Andy Maslen

    Inbunden - 2019 - Engelska - ISBN: 9780749497736
    Bevaka Tillfälligt slut

    Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This b…

  • Storyselling for Financial Advisor
    263 kr

    Storyselling for Financial Advisor
    av Scott West, Mitch Anthony, Scott West

    Inbunden - 2000 - Engelska - ISBN: 9780793136643
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandab…

  • Major Account Sales Strategy
    256 kr

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • The Routledge Handbook of Critical Public Relations
    630 kr

    The Routledge Handbook of Critical Public Relations

    Häftad - 2016 - Engelska - ISBN: 9781138212077
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary…

  • The Routledge Handbook of Critical Public Relations
    2.553 kr

    The Routledge Handbook of Critical Public Relations

    Inbunden - 2015 - Engelska - ISBN: 9780415727334
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary…

  • Read Me: 10 Lessons for Writing Great Copy
    210 kr

    Read Me: 10 Lessons for Writing Great Copy
    av Roger Horberry, Gyles Lingwood

    Pocket - 2014 - Engelska - ISBN: 9781780671819
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features eff…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    301 kr

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…

  • Globalizing Ideal Beauty
    665 kr

    Globalizing Ideal Beauty
    av D. Sutton

    Häftad - 2012 - Engelska - ISBN: 9781137021007
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in…

  • Globalizing Ideal Beauty
    1.497 kr

    Globalizing Ideal Beauty
    av D. Sutton

    Inbunden - 2009 - Engelska - ISBN: 9780230611740
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in…

  • The Adweek Copywriting Handbook
    210 kr

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Ogilvy on Advertising in the Digital Age
    263 kr

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

  • Brand Thinking and Other Noble Pursuits
    169 kr

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • Mediating the Tourist Experience
    1.567 kr

    Mediating the Tourist Experience
    av Dr. Caroline Scarles

    Inbunden - 2013 - Engelska - ISBN: 9781409451068
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements…

  • Junior: Writing Your Way Ahead in Advertising
    271 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny, Jeff Goodby

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Bevaka Tillfälligt slut

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • PR Today
    498 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • Building Better Brands
    343 kr

    Building Better Brands
    av Scott Lerman

    Inbunden - 2013 - Engelska - ISBN: 9781440331435
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express,…

  • Visual Persuasion
    1.059 kr

    Visual Persuasion
    av Paul Messaris

    Häftad - 1997 - Engelska - ISBN: 9780803972469
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspe…

  • Primalbranding
    171 kr

    Primalbranding
    av Patrick Hanlon

    Häftad - 2011 - Engelska - ISBN: 9781451655315
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    "Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect TimingIn one of the most original books o…

  • Ogilvy on Advertising
    247 kr

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising -…

  • 101 Things I Learned in Advertising School
    168 kr

    101 Things I Learned in Advertising School
    av Matthew Frederick

    Inbunden - 2018 - Engelska - ISBN: 9780451496713
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    160 kr

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…