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  • The Obstacle is the Way

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Kate Moss

    Kate Moss
    av Kate Moss

    Inbunden - 2012 - Engelska - ISBN: 9780847837908

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Junior: Writing Your Way Ahead in Advertising

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny

    Inbunden - 2019 - Engelska - ISBN: 9781576879122

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Confessions Of An Advertising Man

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Branding In Five and a Half Steps

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • No B.S. Guide to Direct Response Social Media Marketing

    No B.S. Guide to Direct Response Social Media Marketing
    av Dan S. Kennedy

    Häftad - 2020 - Engelska - ISBN: 9781599186627

    Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're no…

  • The Brand Gap

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we

  • The Advertising Effect: How to Change Behaviour

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • Primalbranding

    Primalbranding
    av Patrick Hanlon

    Häftad - 2011 - Engelska - ISBN: 9781451655315

    "Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books…

  • Brand Thinking and Other Noble Pursuits

    Brand Thinking and Other Noble Pursuits
    av Debbie Millman

    Häftad - 2013 - Engelska - ISBN: 9781621532477

    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a c…

  • Diffusion of Innovations, 5th Edition

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2014 - Engelska - ISBN: 9781603866361

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2016 - Engelska - ISBN: 9781614279235

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2019 - Engelska - ISBN: 9780486836058

    "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The…

  • The Content Marketing Handbook

    The Content Marketing Handbook
    av Robert W. Bly

    Häftad - 2020 - Engelska - ISBN: 9781599186603

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and ins…

  • The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

    The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
    av Bond Halbert

    Häftad - 2016 - Engelska - ISBN: 9781534632059

    WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting cour…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • No B.S. Direct Marketing

    No B.S. Direct Marketing
    av Dan S. Kennedy

    Häftad - 2018 - Engelska - ISBN: 9781599186252

    Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profi…

  • Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

    Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
    av Andy Maslen

    Pocket - 2010 - Engelska - ISBN: 9780462099743

  • The Adweek Copywriting Handbook

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2006 - Engelska - ISBN: 9780470051245

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Reklam : strategiskt och kreativt

    Reklam : strategiskt och kreativt
    av Bo Bergström

    Danskt band - 2014 - Svenska - ISBN: 9789173316460

    Om reklam, aktörerna, marknadsplanerna och reklamsamarbetet. Om idén och budskapet. Om bilden, texten och designen. Om samspelet, effekten, etiken.I sin nya bok skriver Bo Bergström om hatkärlek, lockelse, reklamtrötthet, varumärken, positioneringar…

  • ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

    ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
    av George Belch

    Häftad - 2020 - Engelska - ISBN: 9781260570991

    Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digi…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • My Life in Advertising and Scientific Advertising

    My Life in Advertising and Scientific Advertising
    av Claude Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Ogilvy on Advertising in the Digital Age

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462

    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advert…

  • Copywriter's Handbook, The (4th Edition)

    Copywriter's Handbook, The (4th Edition)
    av Robert Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2012 - Engelska - ISBN: 9781478341000

    Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying tha…

  • It's Not How Good You Are, It's How Good You Want to Be

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • My Life in Advertising

    My Life in Advertising
    av Claude C. Hopkins

    Häftad - 2009 - Engelska - ISBN: 9781434102775

  • My Life in Advertising

    My Life in Advertising
    av Claude C. Hopkins

    Inbunden - 2009 - Engelska - ISBN: 9781434117052

    This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful sugges…

  • The 22 Immutable Laws of Branding

    The 22 Immutable Laws of Branding
    av Al Ries

    Häftad - 2002 - Engelska - ISBN: 9780060007737

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a ma…

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Häftad - 2013 - Engelska - ISBN: 9781626549623

  • How to Write a Good Advertisement

    How to Write a Good Advertisement
    av Victor O Schwab

    Inbunden - 2013 - Engelska - ISBN: 9781626549630

  • How to Get Ideas, 2/e

    How to Get Ideas, 2/e
    av Jack Foster

    Häftad - 2007 - Engelska - ISBN: 9781576754306

    A revised edition of the best-selling handbook discusses how to condition the mind to become "idea-prone" and presents a five-step procedure for solving problems and getting ideas. Original.

  • Eating the Big Fish

    Eating the Big Fish
    av Adam Morgan

    Inbunden - 2009 - Engelska - ISBN: 9780470238271

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.…

  • Mid-Century Ads

    Mid-Century Ads
    av Steven Heller

    Inbunden - 2015 - Engelska - ISBN: 9783836556323

    Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as conce…

  • Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Inbunden - 2020 - Engelska - ISBN: 9781786436344

    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an…

  • The Advertising Concept Book

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • The Attention Merchants: The Epic Scramble to Get Inside Our Heads

    The Attention Merchants: The Epic Scramble to Get Inside Our Heads
    av Tim Wu

    Häftad - 2017 - Engelska - ISBN: 9780804170048

    One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined th…

  • Branding For Dummies

    Branding For Dummies
    av Bill Chiaravalle

    Häftad - 2014 - Engelska - ISBN: 9781118958087

    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a succ…

  • Lois Logos: How to Brand with Big Idea Logos

    Lois Logos: How to Brand with Big Idea Logos
    av George Lois

    Häftad - 2015 - Engelska - ISBN: 9789063693992

    George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good.George Lois c…

  • The Anatomy of Humbug

    The Anatomy of Humbug
    av Paul Feldwick

    Inbunden - 2015 - Engelska - ISBN: 9781784621926

    How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe somethin…

  • Advertising as Communication

    Advertising as Communication
    av Gillian Dyer

    Häftad - 1982 - Engelska - ISBN: 9780415027816

    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advert…

  • Advertising as Communication

    Advertising as Communication
    av Gillian Dyer

    Inbunden - 2015 - Engelska - ISBN: 9781138136670

    Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advert…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • A Technique for Producing Ideas

    A Technique for Producing Ideas
    av James Young

    Häftad - 2003 - Engelska - ISBN: 9780071410946

    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their…