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  • Med Volvo i fokus : fotografen Bernt Lindström

    Med Volvo i fokus : fotografen Bernt Lindström
    av Ida Dicksson, Lena Knutson Udd

    Inbunden - 2020 - Svenska - ISBN: 9789189021228

    Den här boken är en kavalkad av Bernt Lindströms bästa fotografier. Många har plockats fram ur Bernts egna gömmor och publiceras nu för första gång­en. Andra känner vi igen som planscher hos vår lokala bilmekaniker eller som vykort på veteranbilmäss…

  • Obstacle Is the Way

    Obstacle Is the Way
    av Ryan Holiday

    Pocket - 2015 - Engelska - ISBN: 9781781251492

    OVER ONE MILLION COPIES SOLD#1 Wall Street Journal Bestseller'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of every future - and current - leader in the world.' - Ro…

  • Brand Gap, The

    Brand Gap, The
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104

    All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! * With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-kno…

  • Kate

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908

    Kate Moss began modeling as a teenager, when the first photos of her shot by Corinne Day appeared in The Face. She became the face of the '90s with her campaigns for Calvin Klein, and has since appeared in campaigns for Gucci, Dolce & Gabbana, and C…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • It's Not How Good You Are, It's How Good You Want to Be

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Confessions Of An Advertising Man

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Häftad - 2010 - Engelska - ISBN: 9780814731956

    It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print med…

  • Show Sold Separately

    Show Sold Separately
    av Jonathan Gray

    Inbunden - 2010 - Engelska - ISBN: 9780814731949

    It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print med…

  • Storynomics: Story-Driven Marketing in the Post-Advertising World

    Storynomics: Story-Driven Marketing in the Post-Advertising World
    av Robert McKee, Thomas Gerace

    Inbunden - 2018 - Engelska - ISBN: 9781538727935

    Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have ea…

  • Business to Business Marketing

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • Copywriter's Handbook, The (4th Edition)

    Copywriter's Handbook, The (4th Edition)
    av Robert Bly

    Häftad - 2020 - Engelska - ISBN: 9781250238016

    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small busi…

  • Branding In Five and a Half Steps

    Branding In Five and a Half Steps
    av Michael Johnson

    Inbunden - 2016 - Engelska - ISBN: 9780500518960

    Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N,…

  • Contagious: Why Things Catch on

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness…

  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2020 - Engelska - ISBN: 9781789666014

    The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marke…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Inbunden - 2020 - Engelska - ISBN: 9781789666038

    The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marke…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • Sustainable Development Law

    Sustainable Development Law
    av Marie-Claire Cordonier Segger

    Häftad - 2004 - Engelska - ISBN: 9780199276714

    This text provides an important new law and policy perspective to address conflicts and overlaps between social, environmental, and economic law. It is clearly structured with case studies and sources of further information for use in teaching susta…

  • Sustainable Development Law

    Sustainable Development Law
    av Marie-Claire Cordonier Segger

    Inbunden - 2004 - Engelska - ISBN: 9780199276707

    This book analyses recent developments in international sustainable development law (ISDL), a field emerging at the intersection between international economic, environmental, and social law. Hundreds of new bi-lateral, regional, and global treaties…

  • Brand Storytelling

    Brand Storytelling
    av Miri Rodriguez

    Häftad - 2020 - Engelska - ISBN: 9780749490478

    WINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business categoryWritten by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goe…

  • Brand Storytelling

    Brand Storytelling
    av Miri Rodriguez

    Inbunden - 2020 - Engelska - ISBN: 9781789660586

    WINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business categoryWritten by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goe…

  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Ogilvy on Advertising in the Digital Age

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462

    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advert…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Instagram for Beginners

    Instagram for Beginners
    av Joseph Joyner

    Häftad - 2015 - Engelska - ISBN: 9781682120989

  • The 22 Immutable Laws Of Branding

    The 22 Immutable Laws Of Branding
    av Al Ries

    Häftad - 2000 - Engelska - ISBN: 9781861976055

    Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theo…

  • Strategic Brand Management

    Strategic Brand Management
    av Kevin Keller, Tony Aperia, Mats Georgson

    Pocket - 2011 - Engelska - ISBN: 9780273737872

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the fou…

  • 20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads

    20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads
    av Steven Heller

    Inbunden - 2018 - Engelska - ISBN: 9783836566520

    Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how…

  • Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

    Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle
    av Susan Gunelius

    Häftad - 2008 - Engelska - ISBN: 9781599182537

    Don't Just Say It - Sell it! You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.…

  • PR Strategy and Application

    PR Strategy and Application
    av W. Timothy Coombs

    Häftad - 2009 - Engelska - ISBN: 9781405144087

    PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security o…

  • The Tipping Point

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    av Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    Häftad - 2009 - Engelska - ISBN: 9781416576143

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face…

  • The Adweek Copywriting Handbook

    The Adweek Copywriting Handbook
    av Joseph Sugarman

    Häftad - 2007 - Engelska - ISBN: 9780470051245

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to bu…

  • Cashvertising

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • Ogilvy on Advertising

    Ogilvy on Advertising
    av David Ogilvy

    Häftad - 1985 - Engelska - ISBN: 9780394729039

    A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - Ho…

  • The Choice Factory

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • Creative Blindness (And How To Cure It)

    Creative Blindness (And How To Cure It)
    av Dave Trott

    Häftad - 2019 - Engelska - ISBN: 9780857197306

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Tro…

  • The Hidden Persuaders

    The Hidden Persuaders
    av Vance Packard

    Häftad - 2007 - Engelska - ISBN: 9780978843106

    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufact…

  • Building Distinctive Brand Assets

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Consumer Behavior and Culture

    Consumer Behavior and Culture
    av Marieke de Mooij

    Häftad - 2019 - Engelska - ISBN: 9781544318165

    Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumpti…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2014 - Engelska - ISBN: 9781603866361

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Inbunden - 2014 - Engelska - ISBN: 9781603868044

    This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - In…

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2016 - Engelska - ISBN: 9781614279235

  • Scientific Advertising

    Scientific Advertising
    av Claude Hopkins

    Häftad - 2019 - Engelska - ISBN: 9780486836058

    "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • How to Write Copy That Sells

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032

    Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that bri…

  • The Advertising Handbook

    The Advertising Handbook
    av Jonathan Hardy

    Häftad - 2018 - Engelska - ISBN: 9781138678835

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping th…

  • The Advertising Handbook

    The Advertising Handbook
    av Jonathan Hardy

    Inbunden - 2018 - Engelska - ISBN: 9781138678828

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping th…

  • The Advertising Concept Book

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Diffusion of Innovations, 5th Edition

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Ultimate Guide to Google Ads

    Ultimate Guide to Google Ads
    av Perry Marshall

    Häftad - 2020 - Engelska - ISBN: 9781599186733

    Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revea…

  • Buyology: Truth and Lies about Why We Buy

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom

    Häftad - 2010 - Engelska - ISBN: 9780385523899

    NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology…

  • No B.S. Guide to Direct Response Social Media Marketing

    No B.S. Guide to Direct Response Social Media Marketing
    av Dan S. Kennedy

    Häftad - 2020 - Engelska - ISBN: 9781599186627

    Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're no…

  • Visual Persuasion

    Visual Persuasion
    av Paul P. Messaris

    Häftad - 1997 - Engelska - ISBN: 9780803972469

    The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspe…

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
    av Neil Rackham

    Häftad - 1996 - Engelska - ISBN: 9780070522350

    Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-h…

  • My Life in Advertising and Scientific Advertising

    My Life in Advertising and Scientific Advertising
    av Claude Hopkins

    Häftad - 1966 - Engelska - ISBN: 9780844231013

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Fascinate, Revised and Updated

    Fascinate, Revised and Updated
    av Sally Hogshead

    Inbunden - 2016 - Engelska - ISBN: 9780062206480

    Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your br…

  • Understanding Digital Marketing

    Understanding Digital Marketing
    av Damian Ryan

    Häftad - 2016 - Engelska - ISBN: 9780749478438

    Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colle…