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  • This is Marketing
    144 kr

    This is Marketing
    av Seth Godin

    Häftad - 2018 - Engelska - ISBN: 9780241370148
    Lägg i kundvagn Skickas från oss inom 1-3 vardagar

    Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response t…

  • The Obstacle is the Way
    118 kr

    The Obstacle is the Way
    av Ryan Holiday

    Storpocket - 2015 - Engelska - ISBN: 9781781251492
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavel…

  • Kate
    727 kr

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Building Distinctive Brand Assets
    313 kr

    Building Distinctive Brand Assets
    av Jenni Romaniuk

    Inbunden - 2018 - Engelska - ISBN: 9780190311506
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to bu…

  • Business to Business Marketing
    625 kr

    Business to Business Marketing
    av Nick Ellis

    Häftad - 2010 - Engelska - ISBN: 9780199551682
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.Th…

  • The Choice Factory
    169 kr

    The Choice Factory
    av Richard Shotton

    Häftad - 2018 - Engelska - ISBN: 9780857196095
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,…

  • The Brand Gap
    195 kr

    The Brand Gap
    av Marty Neumeier

    Häftad - 2005 - Engelska - ISBN: 9780321348104
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic…

  • Contagious: Why Things Catch on
    166 kr

    Contagious: Why Things Catch on
    av Jonah Berger

    Häftad - 2016 - Engelska - ISBN: 9781451686586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness).…

  • How not to Plan
    208 kr

    How not to Plan
    av Les Binet

    Häftad - 2018 - Engelska - ISBN: 9781789014501
    Bevaka Tillfälligt slut

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now…

  • Cashvertising
    179 kr

    Cashvertising
    av Drew Eric Whitman

    Häftad - 2008 - Engelska - ISBN: 9781601630322
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get…

  • The New Rules of Retail
    204 kr

    The New Rules of Retail
    av Robin Lewis, Michael Dart, Robin Lewis

    Inbunden - 2014 - Engelska - ISBN: 9781137279262
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a bu…

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    290 kr

    The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    av Ekaterina Walter

    Häftad - 2014 - Engelska - ISBN: 9780071823937
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with…

  • Junior: Writing Your Way Ahead in Advertising
    231 kr

    Junior: Writing Your Way Ahead in Advertising
    av Thomas Kemeny, Jeff Goodby

    Inbunden - 2019 - Engelska - ISBN: 9781576879122
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you…

  • Advertising and a Democratic Press
    392 kr

    Advertising and a Democratic Press
    av C. Edwin Baker

    Häftad - 2014 - Engelska - ISBN: 9780691604930
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of adv…

  • Advertising and a Democratic Press
    989 kr

    Advertising and a Democratic Press
    av C. Edwin Baker

    Inbunden - 2016 - Engelska - ISBN: 9780691633930
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of adv…

  • PR Today
    498 kr

    PR Today
    av Trevor Morris

    Häftad - 2015 - Engelska - ISBN: 9781137495686
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications…

  • Positioning: The Battle for Your Mind
    191 kr

    Positioning: The Battle for Your Mind
    av Al Ries

    Häftad - 2001 - Engelska - ISBN: 9780071373586
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and…

  • Reklam. Den goda kraften
    534 kr

    Reklam. Den goda kraften
    av Lars A Boisen

    Häftad - 2010 - Svenska - ISBN: 9789170921322
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    I början av 1960-talet bröt den kreativa revolutionen ut i den svenska reklambranschen.Ett nytt sätt att tala med människor växte fram, en ny sortsreklam, skapad på en ny sorts byråer. Vilken betydelse fick detta? Hur påverkade det kommunikationen,…

  • Hey, Whipple, Squeeze This
    210 kr

    Hey, Whipple, Squeeze This
    av Luke Sullivan

    Häftad - 2016 - Engelska - ISBN: 9781119164005
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building…

  • Read Me: 10 Lessons for Writing Great Copy
    231 kr

    Read Me: 10 Lessons for Writing Great Copy
    av Roger Horberry

    Häftad - 2013 - Engelska - ISBN: 9781780673486
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole ran…

  • Advertising Empire
    668 kr

    Advertising Empire
    av David Ciarlo

    Inbunden - 2011 - Engelska - ISBN: 9780674050068
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of p…

  • Selling Sickness
    171 kr

    Selling Sickness
    av Ray Moynihan, Alan Cassels, Ray Moynihan

    Pocket - 2006 - Engelska - ISBN: 9781560258568
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so tha…

  • How to Write Copy That Sells
    174 kr

    How to Write Copy That Sells
    av Ray Edwards

    Häftad - 2016 - Engelska - ISBN: 9781614485025
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • How to Write Copy That Sells
    275 kr

    How to Write Copy That Sells
    av Ray Edwards

    Inbunden - 2016 - Engelska - ISBN: 9781614485032
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies spe…

  • Ogilvy on Advertising
    169 kr

    Ogilvy on Advertising
    av David Ogilvy

    Pocket - 2007 - Engelska - ISBN: 9781853756153
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

  • Building Better Brands
    355 kr

    Building Better Brands
    av Scott Lerman

    Inbunden - 2013 - Engelska - ISBN: 9781440331435
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express,…

  • Global Marketing and Advertising
    1.210 kr

    Global Marketing and Advertising
    av Marieke De Mooij

    Häftad - 2013 - Engelska - ISBN: 9781452257174
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Fourth Edition, offers a mix of theory and practical applications as it covers glo…

  • Major Account Sales Strategy
    256 kr

    Major Account Sales Strategy
    av Neil Rackham

    Inbunden - 1989 - Engelska - ISBN: 9780070511149
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when…

  • Strategic Advertising Management
    590 kr

    Strategic Advertising Management
    av Larry Percy

    Häftad - 2016 - Engelska - ISBN: 9780198703655
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to…

  • Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    122 kr

    Varumärkenas fält : produktion av erkännande i Stockholms reklamvärld
    av Raoul Galli

    Häftad - 2015 - Svenska - ISBN: 9789186071967
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    I Varumärkenas fält ställs frågor som: Hur vinner man erkännande i Stockholms reklamvärld? Hur säljer reklamproducenter detta erkännande till sina uppdragsgivare? Vad för slags erkännande är statliga reklamköpare ute efter att vinna genom sitt samar…

  • The Hidden Persuaders
    165 kr

    The Hidden Persuaders
    av Vance Packard

    Häftad - 2007 - Engelska - ISBN: 9780978843106
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufact…

  • Brand New Name
    190 kr

    Brand New Name
    av Jeremy Miller

    Häftad - 2019 - Engelska - ISBN: 9781989025604
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make.A brilliant name defines your brand, and it can shape the future of your business. Brand New Na…

  • It's Not How Good You Are, It's How Good You Want to Be
    93 kr

    It's Not How Good You Are, It's How Good You Want to Be
    av Paul Arden
    (2 recensioner)

    Häftad - 2003 - Engelska - ISBN: 9780714843377
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising gur…

  • Studio Wezäta : färgfotografiets genombrott i svensk reklam
    188 kr

    Studio Wezäta : färgfotografiets genombrott i svensk reklam
    av Ida Dicksson

    Inbunden - 2016 - Svenska - ISBN: 9789187283819
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svenska…

  • The Tipping Point
    174 kr

    The Tipping Point
    av Malcolm Gladwell
    (1 recension)

    Pocket - 2002 - Engelska - ISBN: 9780316346627
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

  • The 22 Immutable Laws of Branding
    149 kr

    The 22 Immutable Laws of Branding
    av Al Ries

    Häftad - 2002 - Engelska - ISBN: 9780060007737
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a ma…

  • Seducing the Subconscious
    345 kr

    Seducing the Subconscious
    av Robert Heath

    Inbunden - 2012 - Engelska - ISBN: 9780470974889
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experim…

  • Strategic Brand Management
    790 kr

    Strategic Brand Management
    av Kevin Lane Keller, Tony Aperia, Mats Georgson

    Pocket - 2011 - Engelska - ISBN: 9780273737872
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the fou…

  • The Advertising Effect: How to Change Behaviour
    272 kr

    The Advertising Effect: How to Change Behaviour
    av Adam Ferrier

    Häftad - 2014 - Engelska - ISBN: 9780195593921
    Lägg i kundvagn Skickas från oss inom 5-7 vardagar

    Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psycho…

  • The Advertising Concept Book
    217 kr

    The Advertising Concept Book
    av Pete Barry

    Inbunden - 2016 - Engelska - ISBN: 9780500518984
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new e…

  • Diffusion of Innovations, 5th Edition
    272 kr

    Diffusion of Innovations, 5th Edition
    av Everett M. Rogers

    Häftad - 2003 - Engelska - ISBN: 9780743222099
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains…

  • Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
    228 kr

    Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
    av Oskar Broberg, Marcus Gianneschi, Sverker Jonsson

    Inbunden - 2016 - Svenska - ISBN: 9789175042978
    Lägg i kundvagn Skickas från oss inom 1-4 vardagar

    En bok om hur en del av Sveriges ekonomi förändrades under 1900-talets sista årtionden och början på 2000-talet. Utgångspunkt för berättelsen tas i en radikal omvandlingsprocess i gränslandet mellan massmedia och reklam, vilket orienterar vår histor…

  • Buyology: Truth and Lies about Why We Buy
    157 kr

    Buyology: Truth and Lies about Why We Buy
    av Martin Lindstrom, Paco Underhill

    Häftad - 2010 - Engelska - ISBN: 9780385523899
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep with…

  • Advertising and Promotion
    547 kr

    Advertising and Promotion
    av Chris Hackley

    Häftad - 2017 - Engelska - ISBN: 9781473997998
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Advertising and Promotion
    1.584 kr

    Advertising and Promotion
    av Chris Hackley

    Inbunden - 2017 - Engelska - ISBN: 9781473997981
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertisin…

  • Storynomics: Story-Driven Marketing in the Post-Advertising World
    273 kr

    Storynomics: Story-Driven Marketing in the Post-Advertising World
    av Robert McKee, Thomas Gerace

    Inbunden - 2018 - Engelska - ISBN: 9781538727935
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have ear…

  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    256 kr

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    av Rory Sutherland

    Inbunden - 2019 - Engelska - ISBN: 9780062388414
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."A breakthrough book. Wonderfully applicable to about everythi…

  • Confessions Of An Advertising Man
    149 kr

    Confessions Of An Advertising Man
    av David Ogilvy

    Häftad - 2011 - Engelska - ISBN: 9781904915379
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses.…

  • Visual Persuasion
    1.087 kr

    Visual Persuasion
    av Paul Messaris

    Häftad - 1997 - Engelska - ISBN: 9780803972469
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspe…

  • How to Style Your Brand
    221 kr

    How to Style Your Brand
    av Fiona Humberstone

    Häftad - 2015 - Engelska - ISBN: 9780956454539
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

  • The Copywriter's Handbook
    215 kr

    The Copywriter's Handbook
    av Robert W. Bly

    Häftad - 2006 - Engelska - ISBN: 9780805078046
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs…

  • How Brands Become Icons
    339 kr

    How Brands Become Icons
    av D. B. Holt

    Inbunden - 2004 - Engelska - ISBN: 9781578517749
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with co…

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
    278 kr

    A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
    av Andrea Phillips

    Inbunden - 2012 - Engelska - ISBN: 9780071791526
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    The First How-To Strategy Guide to Transmedia Storytelling"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundam…