Hur får man ovana och ovilliga läsare att närma sig en bok? Det handlar den här guiden om. Med utgångspunkt i den skönlitterära läsningen diskuteras allt från bokval till modell för boksamtal. I guiden ges även flera konkreta förslag på lektionsuppl…
Libraries and Identity summarizes the role of institutional identity in the emergence of new types of libraries such as joint-use libraries and digital libraries. Professional and institutional identity has shown to be one of the most problematic, y…
Aldrig tidigare har det varit så lätt att nå ut med information som idag. Genom sociala medierkan biblioteken nå och kommunicera med en stor mängd användare. Frågorna kvarstår dock:Syns vi? Hörs vi? Hur når vi igenom bruset?Den här boken riktar sig…
Makerspace på bibliotek – vad är det? Kan makerrörelsen förändra biblioteken? Denna bok diskuterar för första gången makerspace – en verkstad där människor samlas för att skapa tillsammans – ur ett svenskt biblioteksperspektiv. En…
I denna inspirations- och metodbok delar författaren med sig av sina erfarenheter kring att läsa böcker för barn som ännu inte börjat krypa! I små grupper har Annette regelbundet träffat bebisar och läst högt för dem. Barnen har varit fantastiskt po…
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Auth…
Minds Alive explores the enduring role and intrinsic value of libraries, archives, and public institutions in the digital age. Featuring international contributors, this volume delves into libraries and archives as institutions and institutional par…
Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's…
Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in c…
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume th…
Discover innovative outreach services you can implement for your library! Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the informa…
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the c…
Cultural institutions must reimagine their roles as education facilities for their communities and address the public need for conversations in safe and fair places, thereby renewing their essential place in democratic society. This book explains ho…
Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a "broadcasting" tool, and highlights innovative methods to use the service to spark communication and create ties within your institut…
Tap into the insights of one of the world's leading library visionaries. Stephen Abram has the knack for seeing and expressing the obvious long before most people become aware of the issue. Although he's one of the most prolific writers and speakers…
Partnerships and Collaborations in Public Library Communities: Resources and Solutions shows how these partnerships can be cultivated through projects, programming, funding, and extending the library's presence through unique avenues. With a diverse…
More than ever, libraries must seek taxpayer dollars to expand or even maintain their services. Persuading voters to back new taxes for libraries is difficult. It's best to get professional help, since the grassroots approach, on a shoestring budget…
Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part…
Library Collaborations and Community Partnerships illustrates the value of libraries and their resources through an array of alliances to improve health and enhance people's lives. It is unique in its illustration of key principles of collaboration,…
Toot your library's horn! Promote your library program via a home page on the web!This practical manual offers a step-by-step approach to marketing your library program by transforming traditional marketing programs into a Web-based marketing tool.…
Creativity, like information, is free to everyone who steps into a library. The Artist's Library offers the idea that an artist is any person who uses creative tools to make new things, and the guidance and resources to make libraries of all sizes a…
Buried in info? Cross-eyed over technology? From the bottom of a pile of paper, disks, books, e-books, and scattered thumb drives comes a cry of hope: Make way for the librarians--they can help Those who predicted the death of libraries forgot to co…
Public libraries' mission, skills, and position in their communities make them ideal facilitators of public access to local resources. In other words, the collection is all around, and libraries can help citizens discover historical, cultural, and n…
Collaboration involves a fusion of individual talents and skills through outreach and cooperation. And it is one of the key ingredients of a vibrant, successful library that is also relevant to the community it serves. But it doesn't just happen mag…
When governments face financial difficulties, among the first departments to feel cutbacks are resource centers. Today, promoting libraries and the services they offer has become a necessity. Displaying that wonderful book with uninteresting cover w…
At last! A resource for booktalking contemporary multicultural fiction and history for young readers. * Highlights authentic, award-winning, well-written fiction* Offers a focus on contemporary multicultural fiction and history* Helps the library an…
Here, you'll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselv…
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, a…
A timely reference for all public librarians who serve the business community in libraries, regardless of size or location-from small rural outposts to bustling big-city branches.Serving communities today entails serving businesses-in particular, lo…
This volume challenges librarians to demand a place at the community planning and development table. Describing the experiences and insights of librarians who have blazed trails of community involvement, it outlines practical ways to become involved…
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how.For many reasons, up until now librarians have ig…
Inside, Outside, and Online provides practical advice and inspiration for building community with your library. Based on a scan of the community and technology environments that libraries operate within, related literature, and the practical experie…
Understanding How Students Develop is a one-stop source of practical advice for both librarians who are just beginning to work with students from elementary school through college, as well as helpful tips for seasoned library user services professio…
Aligning with recent news stories on difficult economic times, the authors target libraries endeavoring to assist users entering or already involved in the small business community. ""Small Business and the Public Library"" will help you reach out t…
The first edition of this breakthrough book was a huge success, so FOLUSA (Friends of Libraries USA) has collected 101+ more terrific ideas and best practices to help you and your team connect with your community. Following an introduction which set…
A collection of versatile best practices for promoting literacy development by utilizing local community connections in school and public libraries.Modern libraries are recreating themselves as idea centers for today's Internet-savvy, digitally driv…
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise hand…
This book is a collection of 14 essays about librarians, educators, and organizations in the United States that have endeavored to bring library services to groups that previously did not have access. There are three sections: Benevolent and Commerc…
Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This gu…
Literacy programs at libraries across the country have literally changed people's lives. Hear the real-life stories of library directors, program administrators, teachers, tutors, librarians, and adult learners who have experienced the transformatio…
Branding provides a unique way for your library to distinguish itself - its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply a…
This book is for those moving their library beyond places to find information. Written by practicing public librarians and an academic librarian with an interest in public libraries, the book focuses on how public libraries can become more community…
This book reviews both the historical and future roles that public, private, academic and special libraries have in supporting and shaping society at local, regional, national and international levels. Globalisation, economic turmoil, political and…
This volume proves an effective tool for designing and creating unique visual statements for library spaces. Beginning with a variety of suggestions for drawing inspiration, it offers practical advice on utilizing everyday materials to create unique…
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practi…
