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  • Kate

    Kate

    Inbunden - 2012 - Engelska - ISBN: 9780847837908

    Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential" to one of…

  • Ultimate Guide to Amazon Advertising

    Ultimate Guide to Amazon Advertising
    av Timothy Seward

    Häftad - 2019 - Engelska - ISBN: 9781599186382

    "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform-both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice." -Steve Fisher, te…

  • Ultimate Guide to Google AdWords

    Ultimate Guide to Google AdWords
    av Perry Marshall

    Häftad - 2017 - Engelska - ISBN: 9781599186122

    Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analy…

  • Creative Direction in a Digital World

    Creative Direction in a Digital World
    av Adam Harrell

    Häftad - 2016 - Engelska - ISBN: 9781138847514

    Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creat…

  • The Idea Writers

    The Idea Writers
    av T. Iezzi

    Häftad - 2010 - Engelska - ISBN: 9780230613881

    The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncr…

  • Ogilvy on Advertising in the Digital Age

    Ogilvy on Advertising in the Digital Age
    av Miles Young

    Inbunden - 2018 - Engelska - ISBN: 9781635571462

    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advert…

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
    av Ekaterina Walter

    Häftad - 2014 - Engelska - ISBN: 9780071823937

    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with…

  • Google AdWords For Dummies

    Google AdWords For Dummies
    av Howie Jacobson

    Häftad - 2011 - Engelska - ISBN: 9781118115619

    The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business…

  • Ultimate Guide to Facebook Advertising

    Ultimate Guide to Facebook Advertising
    av Perry Marshall

    Häftad - 2020 - Engelska - ISBN: 9781599186757

    New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-au…

  • An Advertiser's Guide to Better Radio Advertising

    An Advertiser's Guide to Better Radio Advertising
    av Andrew Ingram

    Inbunden - 2005 - Engelska - ISBN: 9780470012925

    There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to under…

  • The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

    The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
    av Mike Smith

    Inbunden - 2017 - Engelska - ISBN: 9781259835681

    An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competitionThe Native Advertising Advantage reveals why native content is an effective tool in any company's digital marketing…

  • Integrated Marketing Communication

    Integrated Marketing Communication
    av Jerome M. Juska

    Inbunden - 2017 - Engelska - ISBN: 9781138695436

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessin…

  • Integrated Marketing Communication

    Integrated Marketing Communication
    av Jerome M. Juska

    Häftad - 2017 - Engelska - ISBN: 9781138695443

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessin…

  • Let's Find Ads on TV

    Let's Find Ads on TV
    av Mari C. Schuh

    Inbunden - 2016 - Engelska - ISBN: 9781467794664

    What do television ads look like? How can you tell that ads are not part of TV shows? Why do companies make TV ads? Readers will learn to identify and evaluate the advertisements they see on television. Accessible text and explanatory photos help st…

  • Processing Web Ads

    Processing Web Ads
    av Yongkuk Chung

    Inbunden - 2007 - Engelska - ISBN: 9781934043240

  • Trade Shows in the Globalizing Knowledge Economy

    Trade Shows in the Globalizing Knowledge Economy
    av Harald Bathelt

    Inbunden - 2014 - Engelska - ISBN: 9780199643080

    This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally…

  • Understanding India

    Understanding India
    av Rohitashya Chattopadhyay

    Inbunden - 2014 - Engelska - ISBN: 9788132113928

    Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It focuses on how key production decisions shape a television commercial's visual language. The larger goal of the boo…

  • To Vary or Not? the Effects of Ad Variation on the Web

    To Vary or Not? the Effects of Ad Variation on the Web
    av Sang Yeal Lee, S. Shyam Sundar, Sang Yeal Lee

    Inbunden - 2006 - Engelska - ISBN: 9780977356799

  • Lights, Camera, Madison Avenue

    Lights, Camera, Madison Avenue
    av Robert Naud

    Häftad - 2015 - Engelska - ISBN: 9781476662336

    This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author, a career ""Mad man,"" re…

  • Production in Format Radio Handbook

    Production in Format Radio Handbook
    av Michael Keith

    Pocket - 1984 - Engelska - ISBN: 9780819138873

    29.50

  • The Fashion Show: 10 Steps to a successful fashion show

    The Fashion Show: 10 Steps to a successful fashion show
    av Giulia R. Marconi, Jarmal L. Harris

    Häftad - 2014 - Engelska - ISBN: 9781500601331

  • The Online Advertising Playbook

    The Online Advertising Playbook
    av Joe Plummer

    Inbunden - 2007 - Engelska - ISBN: 9780470051054

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.…

  • Online Consumer Psychology

    Online Consumer Psychology

    Häftad - 2005 - Engelska - ISBN: 9780805851557

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision ma…

  • Online Consumer Psychology

    Online Consumer Psychology

    Inbunden - 2005 - Engelska - ISBN: 9780805851540

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision ma…

  • The Social Media MBA Guide to Roi: How to Measure and Improve Your Return on Investment

    The Social Media MBA Guide to Roi: How to Measure and Improve Your Return on Investment
    av Christer Holloman

    Inbunden - 2014 - Engelska - ISBN: 9781118844397

    The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thoroug…

  • Succeed with Social Media Like a Creative Genius

    Succeed with Social Media Like a Creative Genius
    av Brainard Carey

    Häftad - 2019 - Engelska - ISBN: 9781621536987

    How to Build a Following, Make Authentic Connections, and Promote Your Work Whether you're an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this…

  • Colorful File Folder Games, Grade K: Skill-Building Center Activities for Language Arts and Math

    Colorful File Folder Games, Grade K: Skill-Building Center Activities for Language Arts and Math
    av Debra Olson Pressnall

    Häftad - 2006 - Engelska - ISBN: 9780887242694

    Make the most of your class time with colorful games that children can complete in centers or at their desks It's easy to keep students on task with the fun, skill-building materials. This resource is comprised of 20 full-color games that can be ass…

  • Politiska annonser : partiernas valreklam i dagspressen genom 100 år

    Politiska annonser : partiernas valreklam i dagspressen genom 100 år
    av Bengt Johansson, Tomas Odén

    Häftad - 2014 - Svenska - ISBN: 9789186523787

    Författarna anlägger flera vetenskapliga perspektiv på sitt ämne. Ett sådant utgörs av den statsvetenskapliga forskningen om svenska valrörelser, ett annat gäller företagsekonomisk forskning om företags reklambeslut och om konkurrensen på tidningsma…

  • The New Ad Media Reality

    The New Ad Media Reality
    av Barton C. White

    Inbunden - 1993 - Engelska - ISBN: 9780899307954

    Micromanaging the advertising budget for the least amount of total waste will be mandatory in the overly competitive environment of the 1990s. Such an approach can only be successful if the advertiser turns to the electronic media as the major sourc…

  • Net Words: Creating High-Impact Online Copy

    Net Words: Creating High-Impact Online Copy
    av Nick Usborne

    Häftad - 2001 - Engelska - ISBN: 9780071380393

    Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is al…

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age

    Handbook of Research on Effective Advertising Strategies in the Social Media Age
    av Nurdan Oncel Taskiran

    Inbunden - 2015 - Engelska - ISBN: 9781466681255

    "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

  • Walk and Watch II

    Walk and Watch II
    av Weng Danzhi

    Inbunden - 2013 - Engelska - ISBN: 9789881668813

    This book features the latest exhibition stands and focuses on both the details and atmosphere of the exhibition display design.

  • Sounds Like Branding

    Sounds Like Branding
    av Jakob Lusensky

    Häftad - 2011 - Engelska - ISBN: 9781408151433

    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone.…

  • Let's Find Ads on the Internet

    Let's Find Ads on the Internet
    av Mari C. Schuh

    Inbunden - 2016 - Engelska - ISBN: 9781467794640

    Internet website offer information and entertainment. But many websites have ads too. What do ads on the Internet look like? Why are they there? Readers will learn to identify and evaluate the advertisements they see on the Internet. Accessible text…

  • Politik i det offentliga rummet : svenska valaffischer 1911-2010

    Politik i det offentliga rummet : svenska valaffischer 1911-2010
    av Nicklas Håkansson, Bengt Johansson, Orla Vigsø

    Inbunden - 2014 - Svenska - ISBN: 9789173316217

    Valaffischen är ett självklart inslag i de svenska valkampanjerna. I mer än hundra år har väljarna varit vana att se mängder av valaffischer med budskap från de politiska partierna. De har klätt, prytt eller förorenat den offentliga miljön. Även om…

  • Transmedia Marketing

    Transmedia Marketing
    av Anne Zeiser

    Inbunden - 2015 - Engelska - ISBN: 9780415716109

    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytell…

  • Transmedia Marketing

    Transmedia Marketing
    av Anne Zeiser

    Häftad - 2015 - Engelska - ISBN: 9780415716116

    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytell…

  • Subprime Attention Crisis

    Subprime Attention Crisis
    av Tim Hwang

    Häftad - 2020 - Engelska - ISBN: 9780374538651

    From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital adverti…

  • Winning Results with Google AdWords, Second Edition

    Winning Results with Google AdWords, Second Edition
    av Andrew Goodman

    Häftad - 2008 - Engelska - ISBN: 9780071496568

    Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Run a Profitable Google AdWords CampaignReach millions of ta…

  • Commercial Communication in the Digital Age

    Commercial Communication in the Digital Age

    Inbunden - 2017 - Engelska - ISBN: 9783110416503

    In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, u…

  • A Quick Start Guide to Google AdWords

    A Quick Start Guide to Google AdWords
    av Mark Harnett

    Häftad - 2010 - Engelska - ISBN: 9780749460037

    Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.A Qu…

  • Exhibitions, Trade Fairs and Industrial Events

    Exhibitions, Trade Fairs and Industrial Events

    Inbunden - 2017 - Engelska - ISBN: 9781138219359

    This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of mark…

  • On Message

    On Message
    av Theo Theobald

    Häftad - 2013 - Engelska - ISBN: 9780749464875

    Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guid…

  • Online Advertising and Promotion

    Online Advertising and Promotion
    av Payam Hanafizadeh

    Inbunden - 2012 - Engelska - ISBN: 9781466608856

    Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and chall…

  • Google Advertising Tools

    Google Advertising Tools
    av Harold Davis

    Häftad - 2009 - Engelska - ISBN: 9780596155797

    With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to adve…

  • Trade Show Management

    Trade Show Management
    av Manfred Kirchgeorg, Wilhelm Giese, Werner Dornscheidt

    Inbunden - 2006 - Engelska - ISBN: 9783409143332

    This title offers an extensive overview of all aspects of trade that show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operativ…

  • The New Icons?

    The New Icons?
    av Paul Rutherford

    Häftad - 1994 - Engelska - ISBN: 9780802074287

    Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral.…

  • The 30-Second Storyteller

    The 30-Second Storyteller
    av Thomas Richter

    Häftad - 2006 - Engelska - ISBN: 9781598632262

    Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and s…

  • Advertising, Promotion, and New Media

    Advertising, Promotion, and New Media
    av Marla R. Stafford

    Inbunden - 2004 - Engelska - ISBN: 9780765613158

    Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization t…

  • Killer Facebook Ads

    Killer Facebook Ads
    av Marty Weintraub

    Häftad - 2011 - Engelska - ISBN: 9781118022511

    Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you…

  • Advertising 2.0

    Advertising 2.0
    av Tracy L. Tuten

    Häftad - 2008 - Engelska - ISBN: 9780313352966

    Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry-like major advertisers setting up shop in Second Life and other alternate realities-have fo…

  • Radios Niche Marketing Revolution FutureSell

    Radios Niche Marketing Revolution FutureSell
    av Ashley Herweg

    Häftad - 1997 - Engelska - ISBN: 9780240802022

    Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led ma…

  • Is Modeling for You? The Handbook and Guide for the Young Aspiring African American Model (Revised Second Edition)

    Is Modeling for You? The Handbook and Guide for the Young Aspiring African American Model (Revised Second Edition)
    av Yvonne Rose

    Häftad - 2011 - Engelska - ISBN: 9780979097690