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  • Global Marketing
    712 kr

    Global Marketing
    av Svend Hollensen

    Häftad - 2016 - Engelska - ISBN: 9781292100111
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the 'Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very…

  • International Marketing
    729 kr

    International Marketing
    av Pervez Ghauri

    Häftad - 2014 - Engelska - ISBN: 9780077148157
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging…

  • International Marketing Strategy
    778 kr

    International Marketing Strategy
    av Frank Bradley

    Pocket - 2004 - Engelska - ISBN: 9780273686880
    Bevaka Tillfälligt slut

    Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the int…

  • International Marketing Management
    369 kr

    International Marketing Management
    av U. C. Mathur

    Häftad - 2008 - Engelska - ISBN: 9780761936404
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. I…

  • Cross-Cultural Marketing
    617 kr

    Cross-Cultural Marketing
    av Dawn Burton

    Häftad - 2008 - Engelska - ISBN: 9780415448932
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that t…

  • Global Marketing: Marketing 04.02
    129 kr

    Global Marketing: Marketing 04.02
    av Douglas Lamont

    Häftad - 2002 - Engelska - ISBN: 9781841121918
    Bevaka Tillfälligt slut

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering…

  • International Business Marketing in Emerging Country Markets
    1.551 kr

    International Business Marketing in Emerging Country Markets
    av Hans Jansson

    Inbunden - 2007 - Engelska - ISBN: 9781847202512
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    This book explores how multinational corporations solve business marketing problems encountered in large emerging country markets such as China, India, Russia and Poland. These countries are involved in the final stage of the globalization of market…

  • Essentials of Global Marketing
    2.130 kr

    Essentials of Global Marketing
    av Svend Hollensen

    Pocket - 2009 - Engelska - ISBN: 9780273717843
    Bevaka Ej utkommen

    Essentials of Global Marketing offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies arou…

  • International Marketing and Export Management
    727 kr

    International Marketing and Export Management
    av Gerald Albaum

    Häftad - 2016 - Engelska - ISBN: 9781292016924
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competi…

  • Internationell marknadsföring : i ett globalt perspektiv
    283 kr

    Internationell marknadsföring : i ett globalt perspektiv
    av Carl-Axel Engdahl

    Häftad - 2006 - Svenska - ISBN: 9789144044293
    Bevaka Tillfälligt slut

    Denna bok ger läsaren ingående kunskaper om global affärsverksamhet. Den vänder sig till personer som vill öka sin förståelse för de utmaningar som företagen möter i den allt mer globala marknaden. ”Boken avslutas med 18 sidor checklistor. Var…

  • International Strategic Marketing
    589 kr

    International Strategic Marketing
    av J.B. McCall

    Häftad - 2004 - Engelska - ISBN: 9780415314176
    Bevaka Tillfälligt slut

    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international…

  • Entry Strategies for International Markets
    528 kr

    Entry Strategies for International Markets
    av Franklin R. Root

    Häftad - 1998 - Engelska - ISBN: 9780787945718
    Lägg i kundvagn Skickas från oss inom 2-5 vardagar

    Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts,…

  • Principles of International Marketing, International Edition (with InfoTrac (R))
    735 kr

    Principles of International Marketing, International Edition (with InfoTrac (R))
    av Michael R. Czinkota

    Häftad - 2009 - Engelska - ISBN: 9781439041376
    Lägg i kundvagn Skickas från oss inom 1-2 vardagar

    PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant gl…

  • International Marketing
    1.092 kr

    International Marketing
    av Sak Onkvisit

    Häftad - 2008 - Engelska - ISBN: 9780415772624
    Lägg i kundvagn Skickas från oss inom 5-9 vardagar

    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same w…