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  • Sport Teams, Fans, and Twitter

    Sport Teams, Fans, and Twitter
    av Brandi Watkins

    Inbunden - 2018 - Engelska - ISBN: 9781498540056

    A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social…

  • Integrated Marketing Communication

    Integrated Marketing Communication

    Inbunden - 2016 - Engelska - ISBN: 9781498540025

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication:…

  • Integrated Marketing Communication

    Integrated Marketing Communication

    Häftad - 2018 - Engelska - ISBN: 9781498540049

    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication:…