Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has prove…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States. For courses in calculus-based physics. Guided prac…
For programs using a text in a two-semester course, this book highlights how core financial principles can improve individual financial decision making.Connects theory to practice - Shows students how three major topics (corporate finance, investmen…
The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Editio…
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon thei…
For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles o…
For one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence. The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial inte…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For MBA/graduate students taking a cours…
For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and pra…
For courses in Business Statistics. A classic text for accuracy and statistical precision Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple "canned" applications. This t…
For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on t…
For courses in introductory econometrics. Engaging applications bring the theory and practice of modern econometrics tolife Ensure students grasp the relevance of econometrics with Introductionto Econometrics - the text that connects modern theory a…
"The book combines academic rigour (in the explanation of theory) with practical application (explaining how companies apply theory in real life). There are lots of numerical examples to help with understanding of the concepts covered." Dr Rob Jones…
For the two-semester A&P course.Equipping learners with 21st-century skills to succeed in A&P and beyondHuman Anatomy & Physiology, by best-selling authors Elaine Marieb and Katja Hoehn, motivates and supports learners at every level, from novice to…
This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selli…
For MBA/graduate students taking a course in corporate finance. An Emphasis on Core Financial Principles to Elevate Individuals' Financial Decision MakingUsing the unifying valuation framework based on the Law of One Price, top researchers Jonathan…
For courses in Human Physiology.Move beyond memorisation: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in deve…
Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances…
Richard De Veaux, Paul Velleman, and David Bock wrote Stats: Data and Models with the goal that students and instructors have as much fun reading it as they did writing it. Maintaining a conversational, humorous, and informal writing style, this new…
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published researc…
Comprehensive, clear, and practical, Introduction to Research Methods in Psychology, sixth edition is the essential student guide to understanding and undertaking quantitative and qualitative research in psychology. Revised throughout, this new edit…
Set against a background of apartheid, this is the story of Kumalo, an elderly clergyman who goes to Johannesburg in search of his son.
This grammar reference is written for the advanced student. It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and includes frequ…
For courses in General Microbiology. A streamlined approach to master microbiology Brock Biology of Microorganisms is the leading majors microbiology text on the market. It sets the standard for impeccable scholarship, accuracy, and strong coverage…
Workbook This grammar reference is written for the advanced student. It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and inclu…
For Dynamics Courses. A Proven Approach to Conceptual Understanding and Problem-solving Skills Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. Engineering…
For graduate courses in business, economics, financial mathematics, and financial engineering; for advanced undergraduate courses with students who have good quantitative skills; and for practitioners involved in derivatives markets Practitioners re…
For courses in introductory combined Statics and Mechanics of Materials courses found in ME, CE, AE, and Engineering Mechanics departments. Statics and Mechanics of Materials represents a combined abridged version of two of the authors books, namely…
For courses in Textile Science, Textile Fundamentals, Introduction to Textiles, Textiles for Interiors, or other courses that focus on basic textiles. A revered resource, Textiles, Eleventh Edition, by Sara Kadolph, provides students with a basic kn…
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-mo…
Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomor…
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of Python In Starting Out with Python (R), 4th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-leve…
For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeli…
The eighth edition of this lively introduction places social psychology in a contemporary, real-world context and explores new, cutting-edge research as well as bringing classic theories to life. Thoroughly revised to enhance accessibility, and upda…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in calculus-based physics.Pra…
For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and research on leadershi…
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive,…
For courses in Introductory Psychology Throughout Psychology, Saundra Ciccarelli and J. Noland White employ a learner-centred, assessment-driven approach that maximises student engagement, and helps educators keep students on track. The authors draw…
Introduction to Qualitative Research Methods in Psychology by Dennis Howitt provides a comprehensive, practical and up to date coverage of the area. For the fourth edition, the text has been extensively revised for easier reading and comprehension.…
For students taking a course in International Economics. Capture students' attention with the issues and real data of today's most recent policy controversies.International Economics is an accessible, comprehensive and relevant guide for studying in…
Based on the market-leading Operations Management text, this is the ideal book for those wanting a more concise introduction to the subject, focusing on essential core topics, without compromising on the authoritative, clear and highly practical app…
Were you looking for the book with access to MyMathLab Global? This product is the book alone and does NOT come with access to MyMathLab Global. Buy Essential Mathematics for Economic Analysis, 5th edition, with MyMathLab Global access card (ISBN 97…
For Introduction to Computer Science courses. Computer Science: An Overview is written for students of computer science as well as students from other disciplines. Its broad coverage and clear exposition are accessible to students from all backgroun…
Operations management is important, exciting, challenging ... and everywhere you look!Important, because it enables organisations to provide services and products that we all need Exciting, because it is central to constant changes in customer prefe…
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial…