Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has prove…
“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published r…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States. For courses in calculus-based physics. Guided prac…
Fosters the concepts and skills needed for future careers Linear Algebra and Its Applications offers a modern elementary introduction with broad, relevant applications. With traditional texts, the early stages of the course are relatively easy as ma…
For programs using a text in a two-semester course, this book highlights how core financial principles can improve individual financial decision making. Connects theory to practice – Shows students how three major topics (corporate finance, in…
For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and pra…
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon thei…
Setting the standard for excellence, accuracy, and innovation Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances…
Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, a…
For courses in Business Statistics. A classic text for accuracy and statistical precision Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple “canned” applicat…
For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming stud…
Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomor…
The long-anticipated revision of Artificial Intelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies, present concepts in a…
This book has been specially prepared for your course and is a customised version of Blaha and Rumbaugh: Object-Oriented Modeling and Design with UML, 2nd edition.
The fifth edition of this widely used text provides a global overview of the major topics within human geography, including food security and population, geopolitics and territory, inequality and power, production, consumption, the global financial…
This edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice. The primary goals of health psychologists a…
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming business As technology continues to change the way organisations do business, knowledge of MIS is critical.…
This grammar reference is written for the advanced student. It combines explanations of English grammar with information on how, when and why we use different structures. It shows the differences between spoken and written grammar and includes frequ…
PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide ha…
For the two-semester A&Pcourse. Equipping learners with 21st-centuryskills to succeed in A&P and beyond Human Anatomy &Physiology, by best-sellingauthors Elaine Marieb and Katja Hoehn, motivates and supports learners at everylevel, from novice to ex…
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of st…
A top-down,layered approach to computer networking. Unique among computernetworking texts, the 8th Edition, Global Edition, of thepopular Computer Networking: A Top Down Approach buildson the authors’ long tradition of teaching this complex su…
This best-selling and market-leading text gives students a thorough understanding of the core concepts and key topics of management control and related performance measurement and incentive systems, processes, and critical trade-offs in their design…
For courses in strategy - A Practical, Skills-oriented Approach to Strategic Management. In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business envi…
Electronics plays a central role in our everyday lives. It is at the heart of almost all of today's essential technology, from mobile phones to computers and from cars to power stations. As such, all engineers, scientists and technologists need to h…
Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction in…
For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear nar…
Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human–computer interactio…
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing c…
For courses in Social Psychology Show how the ever-changing field of Social Psychology is useful in students' everyday lives. Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving…
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.The brains behind The Business Model Navigator have discovered that just 55…
This text is intended for a 1-semester CS1 course sequence. The Brief Version contains the first 18 chapters of the Comprehensive Version. The first 13 chapters are appropriate for preparing the AP Computer Science exam. For courses in Java Programm…
With more than 140 countries in the world now using international financial reporting standards (IFRS® Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB®) is vital to students’ success in finan…
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive,…
For undergraduate courses in corporate finance or financial management. This package includes MyLab Finance. Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to mo…
Cutting Edge Third Edition builds on the distinctive task-based approach that has made this course so popular. Engaging texts, new video content and a comprehensive digital package are just some of the features that make this fully revised edition e…
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first…
