Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create str…

Can any subject inspire less excitement than "data quality"? Yet a moment's thought reveals the ever-growing importance of quality data. From restated corporate earnings, to incorrect prices on the web, to the bombing of the Chinese Embassy, the med…

This book lays out the roles everyone, up and down the organization chart, can and must play to ensure that data is up to the demands of its use, in day-in, day-out work, decision-making, planning, and analytics.

This informative book goes beyond the technical aspects of data management to provide detailed analyses of quality problems and their impacts, potential solutions and how they are combined to form an overall data quality program, senior management's…