WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be hapha…
Have you heard about behavioral economics? Don't be scared; it's fun, exciting, and interesting. This book is a summary of some of the best and most recent research in the quickly growing field of behavioral economics. I read the original research s…
New 2nd Edition Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging pres…
