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  • Web Security For Developers

    Web Security For Developers
    av Malcolm McDonald

    Häftad - 2020 - Engelska - ISBN: 9781593279943

    Webhacking for Developers.

  • Market Segmentation

    Market Segmentation
    av Malcolm McDonald

    Häftad - 2012 - Engelska - ISBN: 9781118432679

    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to…

  • Marketing Due Diligence

    Marketing Due Diligence
    av Malcolm McDonald

    Häftad - 2007 - Engelska - ISBN: 9780750683425

    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over…

  • Annotated Bibliography of Helminths of Waterfowl (Anatidae)

    Annotated Bibliography of Helminths of Waterfowl (Anatidae)
    av Malcolm E McDonald

    Häftad - 2020 - Engelska - ISBN: 9789354029301

    This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print fo…

  • Market Segmentation

    Market Segmentation
    av Malcolm McDonald

    Häftad - 2004 - Engelska - ISBN: 9780750659819

    * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busin…

  • Marketing Plans That Work

    Marketing Plans That Work
    av Malcolm McDonald, Warren J. Keegan, Malcolm McDonald

    Pocket - 2001 - Engelska - ISBN: 9780750673075

    "Marketing Plans That Work" is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing…

  • Malcolm McDonald on Marketing Planning

    Malcolm McDonald on Marketing Planning
    av Malcolm McDonald

    Häftad - 2016 - Engelska - ISBN: 9780749478216

    A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers t…

  • New Marketing

    New Marketing
    av Malcolm McDonald

    Häftad - 2002 - Engelska - ISBN: 9780750653879

    The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information re…

  • HIGHLANDERS-warriers, musians and bards

    HIGHLANDERS-warriers, musians and bards
    av Malcolm C. McDonald Oam

    Häftad - 2015 - Engelska - ISBN: 9780975196656

  • MBA Marketing

    MBA Marketing
    av Malcolm McDonald

    Häftad - 2013 - Engelska - ISBN: 9781137300294

    This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concep…

  • Marketing: A Complete Guide

    Marketing: A Complete Guide
    av Malcolm McDonald

    Häftad - 2003 - Engelska - ISBN: 9780333994375

    Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantia…

  • Marketing Value Metrics

    Marketing Value Metrics
    av Malcolm McDonald

    Häftad - 2014 - Engelska - ISBN: 9780749468972

    This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematica…

  • Marketing Strategies

    Marketing Strategies

    Inbunden - 1995 - Engelska - ISBN: 9780080425726

    Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such a…

  • Malcolm McDonald on Value Propositions

    Malcolm McDonald on Value Propositions
    av Malcolm McDonald

    Häftad - 2018 - Engelska - ISBN: 9780749481766

    A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the nee…

  • Marketing Plans

    Marketing Plans
    av Malcolm McDonald

    Häftad - 2012 - Engelska - ISBN: 9781119943136

    An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go a…

  • Marketing and Finance

    Marketing and Finance
    av Malcolm McDonald

    Häftad - 2013 - Engelska - ISBN: 9781119953388

    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valua…

  • Malcolm McDonald on Key Account Management

    Malcolm McDonald on Key Account Management
    av Malcolm McDonald

    Häftad - 2017 - Engelska - ISBN: 9780749480776

    Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key…

  • Marketing Plans for Service Businesses

    Marketing Plans for Service Businesses
    av Malcolm McDonald

    Häftad - 2005 - Engelska - ISBN: 9780750667463

    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that prod…

  • Marketing Plans

    Marketing Plans
    av Malcolm McDonald

    Häftad - 2016 - Engelska - ISBN: 9781119217138

    A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest development…

  • Creating Powerful Brands

    Creating Powerful Brands
    av Leslie De Chernatony, Malcolm McDonald, Leslie De Chernatony

    Pocket - 2003 - Engelska - ISBN: 9780750659802

    This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updat…

  • The Complete Marketer

    The Complete Marketer
    av Malcolm McDonald

    Häftad - 2013 - Engelska - ISBN: 9780749466763

    What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing…