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Sökresultat - Jim MacNamara

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  • Journalism and PR

    Journalism and PR
    av Jim MacNamara

    Häftad - 2014 - Engelska - ISBN: 9781433124266

    The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many edi…

  • Journalism and PR

    Journalism and PR
    av Jim MacNamara

    Inbunden - 2014 - Engelska - ISBN: 9781433124273

    The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many edi…

  • The 21st Century Media (R)evolution

    The 21st Century Media (R)evolution
    av Jim MacNamara

    Häftad - 2013 - Engelska - ISBN: 9781433123511

    The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific di…

  • The 21st Century Media (R)evolution

    The 21st Century Media (R)evolution
    av Jim MacNamara

    Inbunden - 2013 - Engelska - ISBN: 9781433123528

    The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific di…

  • Beyond Post-Communication

    Beyond Post-Communication
    av Jim Macnamara

    Inbunden - 2020 - Engelska - ISBN: 9781433169199

    While many analyses have examined disinformation in recent election campaigns, misuse of 'big data' such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents…

  • Beyond Post-Communication

    Beyond Post-Communication
    av Jim Macnamara

    Häftad - 2020 - Engelska - ISBN: 9781433169205

    While many analyses have examined disinformation in recent election campaigns, misuse of 'big data' such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents…

  • Organizational Listening

    Organizational Listening
    av Jim MacNamara

    Inbunden - 2015 - Engelska - ISBN: 9781433130533

    Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue,…

  • Organizational Listening

    Organizational Listening
    av Jim MacNamara

    Häftad - 2015 - Engelska - ISBN: 9781433130526

    Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue,…

  • Evaluating Public Communication

    Evaluating Public Communication
    av Jim MacNamara

    Inbunden - 2017 - Engelska - ISBN: 9781138228573

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as…

  • Evaluating Public Communication

    Evaluating Public Communication
    av Jim MacNamara

    Häftad - 2017 - Engelska - ISBN: 9781138228580

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as…