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  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
    av Al Ries, Jack Trout

    Häftad - 1994 - Engelska - ISBN: 9780887306662

    There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the…

  • The New Positioning: The Latest on the World's #1 Business Strategy

    The New Positioning: The Latest on the World's #1 Business Strategy
    av Jack Trout

    Häftad - 1997 - Engelska - ISBN: 9780070653283

    In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

  • Positioning

    Positioning
    av Al Ries, Jack Trout

    Inbunden - 2012 - Tyska - ISBN: 9783800637904

  • Jack Trout on Strategy

    Jack Trout on Strategy
    av Jack Trout

    Häftad - 2015 - Engelska - ISBN: 9781259589621

    From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two…

  • Jack Trout on Strategy

    Jack Trout on Strategy
    av Jack Trout

    Inbunden - 2004 - Engelska - ISBN: 9780071437943

    If you don't have the right strategy, you're toast. And when you really need that perfect strategy there's only one place to turn - marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have…

  • The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

    The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
    av Jack Trout

    Häftad - 2001 - Engelska - ISBN: 9780071373326

    'Engaging...Trout practices what he preaches' - "Publishers Weekly". 'Compelling' - "Booklist". It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best…

  • Posisjonering

    Posisjonering
    av Al Ries, Jack Trout, Al Ries, Jack Trout

    Inbunden - Norska (bokmål) - ISBN: 9788251828949

    Dagens gjennomsnittsmenneske blir bombadert med så store mengder informasjon fra massemedia at han eller hun ikke har mental kapasitet til å motta og bearbeide alt sammen. organisasjon blir å skaffe seg en posisjon i forbrukernes bevissthet. Posisjo…

  • Differenzierung im Hyperwettbewerb

    Differenzierung im Hyperwettbewerb
    av Jack Trout, Steve Rivkin, Lorenz Wied

    Häftad - 2003 - Tyska - ISBN: 9783868801590

  • Markedsføringskrigen

    Markedsføringskrigen

    Häftad - 2010 - Danska - ISBN: 9788791269622

    Denne strategimættede bog giver personer, der beskæftiger sig med marketing, nøglen til at kæmpe deres kamp rigtigt: Defensiv eller offensiv krig, flankekrig eller guerillakrig. Den bringe rogså nye, dybdegående…

  • Differentiate or Die

    Differentiate or Die
    av Jack Trout

    Inbunden - 2008 - Engelska - ISBN: 9780470223390

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack T…

  • REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis

    REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
    av Jack Trout

    Inbunden - 2009 - Engelska - ISBN: 9780071635592

    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind-a book that revolutionized the world of marketing.But times have changed. Competition is fierce…

  • Der Geist und das Greenhorn

    Der Geist und das Greenhorn
    av Jack Trout

    Häftad - 2008 - Tyska - ISBN: 9783868814965

  • A Genie's Wisdom

    A Genie's Wisdom
    av Jack Trout

    Inbunden - 2002 - Engelska - ISBN: 9780471236085

    A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level including tough marketing calls they might no…

  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind
    av Al Ries, Jack Trout

    CD-bok - 2014 - Engelska - ISBN: 9781491580936

    "One of the most important communication books I've ever read. I highly recommend it " --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, an…