People use metaphors every time they speak. Some of those metaphors are literary - devices for making thoughts more vivid or entertaining. But most are much more basic than that - they're "metaphors we live by", metaphors we use without even realizi…

Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the GuardianOver a quarter of a million copies sold worldwide!Ten years after writing the definitive, international bestsel…

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals a…

What are human beings like? How is knowledge possible? What is truth? Where do moral values come from? Questions like these have stood at the centre of Western philosophy for centuries. In addressing them, philosophers have made certain fundamental…

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for…

This book is about mathematical ideas, about what mathematics means-and why. Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the way we function in the everyday physical world. Where Mathematics Co…

"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool…

"The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage). "The essential handbook for thinking…

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals a…

"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemolo…

Denne bog vil få læseren til at tænke over sproget på en helt ny måde. For metaforer er ikke forbeholdt poesien eller retorikken, hævder Lakoff og Johnson, de er en del af hverdagens sprog, og de påvirker måden vi tænker, opfatter og handler på. Tag…

Forfatterne lanserer ideen om at metaforer er minst like viktige i hverdagsspråket som i poesien. Boken gir eksempler på at metaforer kan påvirke både hvordan vi tenker og hvordan vi handler. Den er enkel i sin oppbygging og eksemplifisering, men im…

Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." Al-Qaeda attacked us because "they hate our freedom." The U.S. can strike preemptively because "freedom is on the march." Social security should be privat…

Offers an understanding of the progressive worldview by seeking to answer such questions as "What is the progressive vision of America?", "Why are progressive values America's values?", and "How can political arguments and narratives be put together…