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Sökresultat - Dilip Soman

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  • The Behaviorally Informed Organization

    The Behaviorally Informed Organization

    Inbunden - 2021 - Engelska - ISBN: 9781487507893

    Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial ins…

  • The Last Mile

    The Last Mile
    av Dilip Soman

    Pocket - 2017 - Engelska - ISBN: 9781487521820

    Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" w…

  • Innovating for the Global South

    Innovating for the Global South
    av Dilip Soman

    Pocket - 2014 - Engelska - ISBN: 9781442614628

    Despite the vast wealth generated in the last half century, in today's world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessiti…

  • Innovating for the Global South

    Innovating for the Global South
    av Dilip Soman

    Inbunden - 2014 - Engelska - ISBN: 9781442646766

    Despite the vast wealth generated in the last half century, in today's world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessiti…

  • Managing Customer Value: One Stage At A Time

    Managing Customer Value: One Stage At A Time
    av Dilip Soman

    Inbunden - 2009 - Engelska - ISBN: 9789812838278

    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do…

  • Flux

    Flux
    av David Soberman

    Inbunden - 2012 - Engelska - ISBN: 9781442644038

    The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectatio…

  • Managing Customer Value: One Step at a Time (Second Edition)

    Managing Customer Value: One Step at a Time (Second Edition)

    Inbunden - 2022 - Engelska - ISBN: 9789811240799

    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decis…