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Sökresultat - David A. Aaker

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  • Brand Leadership

    Brand Leadership
    av David A. Aaker, Erich Joachimsthaler

    Pocket - 2009 - Engelska - ISBN: 9781847398352

    The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

  • Strategic Market Management

    Strategic Market Management
    av David A. Aaker

    Häftad - 2010 - Engelska - ISBN: 9780470689752

    Business students studying strategy and marketing courses in the UK and Europe. Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every marke…

  • Managing Brand Equity

    Managing Brand Equity
    av David A. Aaker

    Inbunden - 1991 - Engelska - ISBN: 9780029001011

    The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary…

  • Brand Portfolio Strategy

    Brand Portfolio Strategy
    av David A. Aaker

    Pocket - 2020 - Engelska - ISBN: 9781982146528

    In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy…

  • Building Strong Brands

    Building Strong Brands
    av David A. Aaker

    Pocket - 2010 - Engelska - ISBN: 9781849830409

    Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

  • Strategisches Markt-Management

    Strategisches Markt-Management
    av David A Aaker

    Pocket - 2013 - Tyska - ISBN: 9783322845795

    Wettbewerbsvorteile Erkennen Mrkte Erschliessen Strategien Entwickeln.

  • Consumerism, 4th Ed.

    Consumerism, 4th Ed.

    Pocket - 1982 - Engelska - ISBN: 9780029001509

    The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- co…

  • Brand Relevance: Making Competitors Irrelevant

    Brand Relevance: Making Competitors Irrelevant
    av David A. Aaker

    Övrigt - 2016 - Engelska - ISBN: 9781511383608

    Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies--Prius, Whole Foods, Westin, iPad, and more--…

  • Marketing Research

    Marketing Research
    av David A. Aaker

    Häftad - 2016 - Engelska - ISBN: 9781118977927

    Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discus…

  • Brand Leadership

    Brand Leadership
    av David A. Aaker

    Pocket - 2009 - Engelska - ISBN: 9781439172919

    A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares ma…

  • Spanning Silos

    Spanning Silos
    av David A. Aaker

    Klotband - 2008 - Engelska - ISBN: 9781422128763

    Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of w…

  • Markenrelevanz

    Markenrelevanz
    av David A. Aaker

    Inbunden - 2013 - Tyska - ISBN: 9783527507276

  • Brand Relevance

    Brand Relevance
    av David A. Aaker

    Inbunden - 2011 - Engelska - ISBN: 9780470613580

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains…

  • Brand Equity & Advertising

    Brand Equity & Advertising
    av David A. Aaker

    Inbunden - 2016 - Engelska - ISBN: 9781138150522

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much c…

  • Brand Equity & Advertising

    Brand Equity & Advertising
    av David A. Aaker

    Häftad - 1993 - Engelska - ISBN: 9780805812848

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much c…

  • Essentials of Marketing Research, 2nd Edition with SPSS 17.0

    Essentials of Marketing Research, 2nd Edition with SPSS 17.0
    av V. Kumar, David A. Aaker, George S. Day

    Inbunden - 2019 - Engelska - ISBN: 9780470506325

    Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision–Making Perspective on Marketing Research. Learning Objectives. Introduction. Role of Marketing Research in Managerial Decision Making. Factors That Influence Marketing R…

  • Developing Business Strategies

    Developing Business Strategies
    av David A. Aaker

    Inbunden - 2001 - Engelska - ISBN: 9780471064114

    "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."–– Robert L. Joss, Dean of the Graduate Sc…